The document discusses distribution strategies for a crime film produced in the UK. It compares the film to "The Hateful Eight" which was distributed by The Weinstein Company, noting similarities in genre and plot elements involving bounty hunters. The target audience for the UK film is identified as 18-24 year olds of both sexes. Marketing strategies discussed include releasing a trailer online, conducting press interviews, and creating an interactive social media presence. Release strategies consider crafting a customized plan based on goals such as profit, career advancement, or building a fan base. Exhibition options note targeting the 18-25 demographic during the opening weekend through heavy promotion.

1. The definition of distribution is the action or sharing
something out among a number of recipients. Also
can be defined as the win in which something is
shared out among a group or spread over an area.
Examples of companies that are involved in
distribution through the film industry are for
example; Warner Bros, Fox ,Columbia pictures and
Universal. These are all broad-based entertainment
company’s and are global leader in the creation,
production, distribution, licensing and marketing of
all forms of entertainment and their related
businesses.
Distribution

2. How Our own film distribution compares with
similar films that have been released before and
how viewers may like our film due to the
correlation of others.
The film we have produced is of the crime genre. One film that particularly relates to our own
film is The Hateful Eight which has been distributed by The Weinstein company which specialise
in dramatic-thriller. This is because it is about a bounty hunter. Which is the same concept that
we have tried to interpret in our opening sequence. Which also involves suspense and carry out
the same plot. Bounty hunters in fiction are depicted as extremely skilled individuals and will
prove a challenge for the main characters but in our opening sequence has the same concept of
the hateful eight because it has the twist from the typical bounty hunter film, and this is that
the bounty hunters themselves are the main characters of the film. In addition The Weinstein
company may be interested in our film because our genre is crime but can also be said to be a
thriller, which this company specialises in. This is because of third rail releasing. They would be
able to promote our film as a edgy film due to it only being small not with no cost expense. So
The Weinstein company may be interested in our film due to the fact that is has previous
experience with types of films or our level.

3. Our Audience Appeal
Our audience has only a UK appeal because it is a British film that
would only be attracted to a UK audience due to the environment,
script how the film is conducted. This is because it acts upon our
laws due to the fact that guns are illegal without a licence but in
America they are legal to everyone. So in our opening sequence
guns are used and we emphasis how the laws are being broken due
to this. In our opening sequence we have taken into consideration
our target audience whom watch crime films, which are usually
targeted at a mature audience. But ours has been targeted at young
adults aged 18-24 due to the scenarios which this age zone would
understand. This is both aimed at females and males due to the
males that interest the females as the males stereotypically are
involved in the crime. So this attraction would make both male and
female watch our film from the 18-24 age zone.

4. Marketing Strategies, Release strategies and exhibition options
Marketing strategies:
Giving something for people to talk about is a very
good was of marketing because work of mouth
travels fast, if there is a high expectation of
something or it has been promoted in a way to be
the next best thing, people are more inclined to go
and see the film due to wanting to find out more
about it.
Releasing a trailer online for people to preview what
your film is about. This is inexpensive and provides
a wide audience for your film to be previewed by.
Press junkets, this means reviews and conduct
interviews based on the film which is to be released
to create a buzz around your film with the potential
target audience. If you can get good reviews on your
film, people will be more inclined to watch it.
Making forums and Face book page interactive lets
the public be able to talk about your film in one area
to share views and opinions, this can be risky due to
if your film gets a bad rapport , if this is successful it
will be unbelievable effective.
Release strategies:
Creating a unique marketing and distribution strategy
for our specific film. Similarly, each filmmaker has a
different set of goals, needs, and resources. While the
studio one-size-fits-all model worked well for some
independent films over the last 20 years, it was a
disaster for others. With the new hybrid model of
distribution, you can craft a distribution and
marketing strategy that makes the most sense for
your film.
Also knowing your goals when the film is to be
released, what you want out of it for example:
1. Money
2. Career launch, help for your next project.
3. Audience/eyeballs to see the film
4. A long-term, sustainable connection with a fan
base
Exhibition options:
The opening ‘three day weekend’ is exploited via
heavy advertising and promotion to bring in the
largest audiences and it certainly still works with
the 15-25 audience.