Photography and its uses


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Photography and its uses

  1. 1. PHOTOGRAPHY AND IT’S USESThere are six main types of photography in the mediaindustry, fashion, advertising, photojournalism, portrait, landscape and macro.
  2. 2. FASHION PHOTOGRAPHYThis type of photography has always been popular, its designed to sell clothesbut in recent years it has turned in to an art form. It is mainly used for fashion magazine or advertising, we can see it on a regular bases during our daily life. There are three different ways to class an image in fashion photography: • Literal representation – used for catalogs, displaying the item of clothing. • Romanticized – where the image also tells a story as well as display the item of clothing. • Mockery – where the image has an abstract feeling to it.These three images can display an item of clothing very differently, and attract a different kind of buyer.
  3. 3. FASHION PHOTOGRAPHY The images used in recent years have been heavily manipulated inphotoshop, which has had a massive impact on fashion photography, the modelsnow have perfect, flawless skin and will have a smooth shape. The images you get now are either classed as mockery or romanticized, an example of these are two Gucci adverts: You can see here that there is In this advert you can see a simple lighting, and the quality big difference, the lighting is a of the image isn’t that great. lot darker, the quality is Comparing this image to better, the colour’s are more images produce now, you can vibrant, and the way the see no editing and more literal models is posing is more representation. You wouldn’t provocative as well. This see a model this size in a image can be classed as Gucci adverts anymore romanticized. either, they would be a lot thinner. 1970 2012
  4. 4. FASHION PHOTOGRAPHY Famous Fashion Photographer’s Nick Knight Lara Jade Cecil BeatonGiovanni Gastel David Baily Richard Avedon
  5. 5. ADVERTISING PHOTOGRAPHY Advertising always needs a visual representation of the product, this is because it can givethe buyer an image in their head which makes it easier for them to find and also this images stays in their head so they think about it more. Photography has help advertising for a very long time, but a lot has changed over time. At the beginning the images were literally a photo of the object being advertised, now though there is an artist view on it.Before photography, an artist would of drawn an advert which would have been copied and sent out to billboards, shops and magazines. Now though an image is taken and edited in Photoshop, then posted onbuses, trains, billboards, buildings, magazines, websites, everywhere. We see a lot of adverts in our daily lifes, and this isnt about to change. A good advert will: -Stand out -Make the audience want it -Be unusual -Makes the audience want to find out more.
  6. 6. ADVERTISING PHOTOGRAPHY When taking a photo of a product in recent years, the product won’t be just a straight on view of it show exactly what it is, it will be an abstract angle or crazy colours and some times the product wont even feature in the advert. Another main thing that has changed in recent years is the heavy manipulation in photoshop. Here you can see two adverts from Cadbury’s: This image doesn’t You can see here that feature the product, just this image has the focus the gorilla. You can tell it on the product itself. has been edited by the The boys happy face perfected gorilla face. makes the viewer There are multiple images believe it is the unlike before where its chocolate doing this. just to single image. This The advert is a single advert is designed to be image without memorable, so it sticks in manipulation.1980’s 2007 your head
  7. 7. ADVERTISING PHOTOGRAPHY Famous Advertising Company’sAMV BBDO Saatchi&Saatchi Bartle Bogle Hegartly
  8. 8. PHOTOJOURNALISM “A picture is a thousand words” quote from Napoleon Bonaparte Photojournalism is a type of photography that is can be seen as a form of art but also a way of projecting a story to millions of readers. A photo can tell a story oran event with hardly any words, these kind of photos are what the newspapers and photo magazines (such as Life) rely on.When a news story hits the headlines photojournalist will be on the case to get the best photo, which will shock and connect with viewers on an emotional level. They want to show the world what is happen in one shot.With news stories constantly changing these photojournalist are constantly on the move. But some of the greatest photojournalist focus on a particular event for a while, such as Larry Burrow who focused on the Vietnam war, he produced some of the greatest photo essay’s in life magazine. He went out to the war at least 9times, on his final journey he was flying over the war and was shot down and sadly died.
  9. 9. PHOTOJOURNALISM Technology has changed a lot through the years, allowing colours and digital images and fast internet allowing photographers to send an image to the newsroom within seconds, this is much different from when film cameras were used, it would of taken day’s, maybe even weeks for a photo to get to the news room. Here are two images showing the Vietnam War and the Afghanistan War:You can’t really compare two photojournalism stories as they are showing very different events, the main thing that haschanged is the technology of film and digital. So I thought I would compare these two as they are both showing warbut at different times. The Vietnam War was on of the most photographer wars of all time, there are many imagesshowing the cruelty and sadness that went on, this image is one of Larry Burrows, and is a very famous image. Thisimage on the right shows a solider nicknamed cowboy, a photo-essay was done on him in life magazine. Both theseimage will have an effect on the view and explain a story, but the content is very different.
  10. 10. PHOTOJOURNALISM Famous Photojournalists:Henri Cartier Bresson Larry Burrow Kevin Carter Carol Guzy Nick Ut William Klein
  11. 11. PORTRAIT PHOTOGRAPHY Portrait photography is an image concentrating on a human or animal, like a dog or monkey. The image will portray feeling and emotion from a person/s facial expression. They can be formal studio shots to informal family outing images.Portrait photography was one of the first forms of photography back in 1839. Since this time portraits have become very popular and widely used in identification, portfolio’s and art. In the early 1900’s photo booths became very popular as it was the first form of photography that was fairly cheap. People would queue round the block to get one of these images of them and their families.In recent years portrait photography has been effected by photoshop, but thisisn’t to create a flawless skin, more to create a moodier feel and make the lines in the face more distinct.
  12. 12. PORTRAIT PHOTOGRAPHY Portrait images have to create a feeling or emotion that the viewer canfeel, weather this is with eye contact of the way they are position in the frame ore even the way the lighting hits their skin. Here I am comparing two images, the first ever portrait image and a portrait image by Eve Arnold:This was the first ever image of human life, you can see the low quality of the camera andprinting here and compared to Eve Arnolds work how it has changed. Eve’s image you canfeel the wind on her face. It gives a cold feel to the image, but for some reason the veiwfeels happier due to Marilyn Monroes expression on her face.
  13. 13. PORTRAIT PHOTOGRAPHY Famous Portrait Photographer’s Eve Arnold Yousef Karsh Annie LiebovitzMary Ellen Mark Irving Penn Steve McCurry
  14. 14. LANDSCAPE PHOTOGRAPHY Landscape photography is simply taking a picture of a space, this can be a countryside, urban city or indoor space (but mainly classed as an outdoor space), usually strongly defined landforms. They contain no human activity, and if they do then it is very little and not the main focus of the image. The lighting is mainly only ambient lighting and not studio or flash lighting. Landscape was the first ever photograph ever made back in 1826, and sincehas been widely changed. Many different landscapes have been photographed and many different emotions and feelings can be convey through these images. They are normally wide shot images, as they can capture a lot more in them.The most famous Landscape photographer to date is Ansel Adams, his images capture the viewer and portrays beauty in a different way.
  15. 15. LANDSCAPE PHOTOGRAPHY Much has changed since the first image produced, here I am comparing an Ansel Adams image with a recent landscape photographer Luca Campigotto:You can see here that Ansel Adams photograph on the right shows a countryside where asLuca Campigotto photograph on the left shows an urban space. Also they are both in blackand white, this is because black and white gives off more feel and emotion in photo’s.
  16. 16. LANDSCAPE PHOTOGRAPHY Famous Landscape Photographer’s: Ansel Adams David Muench Galen RowellLuca Campigotto Nick Brandt Charlie Waite
  17. 17. MACRO PHOTOGRAPHY Macro photography is an extreme close up of an object or insect. It typically is nature, like plants, insects or bugs. It can make insects look like monsters, you canhardly recognize most of the subjects in the images. You shouldn’t get confused withnature, macro shots are specifically close up shots, unlike nature which can be a wide shot, portrait or slight close up. The depth of field is very shallow as well. Macro shots. There isn’t many famous macro photographers so here I have collected some images and briefly explain what is going on: Here you can see how close up can deceive what you think you are seeing. The depth of field is shallow and detail is only in the parts that are in focus.