visualisation diagram, mockups/sketches of adverts, script annotations, model release forms

1. MOCK UPS + FINAL
IDEAS

2. PRINT ADVERT
Landscape,

3. PRINT ADVERT MOOD
BOARD

4. INSPIRATION
I like the way the water is
positioned on this poster and the
way the water splashes around it, I
would like to incorporate this into
my print advert. But make the
bottle a bit smaller but not by a lot
as I'll have other things going on in
the print but still want to keep the
product as the main attraction.
The blue background is also of a similar gradiant I
would like to incorporate into my print advert
espically with the colour.
I'm going for a similar solid blue
background. Only difference is it'll have a
lighter blue type gradient.
I will be incorporating a similar cool running
art effect to express the surge of energy
rushing through his legs on Neon but less
lines and on her upper body.
Social media plug to show
audiences where to find
more information about
the product
Logo in corner
but still visible

5. INSPIRATION
I will be incorporating
this realistic art style into
my print advert as Neon
is a CGI character.
Similar bold font but a different colour and more water like. I
will be incorporating the idea of putting tiny text of the tag
line and information into mine because it doesn’t clash and is
an easy format for audiences to recognise and understand
I will be incorporating a similar
splash of blue throughout the
poster or behind the bottle to
enthisaze it's electrolytes.

6. COLOUR SCHEME
I will be using this
colour for the texts as
it's one of vesi's
colours.
I will be using these two shades of blue
for the background of the print. This is
because blue is one of vesi's colours and
reminds audiences of water.
These two colours will act as
bolts going around neon, this is
because these are the colours
involved in her original bolts in
the video game.
I will be using these colours as slight
dash/ line effects to emphasise how fast
she is running; this is because these are
commonly used in her posters by RIOT.

7. FONTS
Exactly what I wanted, will
be using this for the title
on the print advert.
I like the waves don't like how most of
the letter look though.
This was going to be my
second option, I like how
the letters are placed just
felt like the waterness of
the font I want to use
matches better.
I like the waves, don’t like
how thin it is though as it
would clash with other
texts on the poster.
I liked the swerves on the v and d letters,
it just felt too formal for vesi.
I like the thickness. It will just look odd
under the font I want to use for the
title and the letters are spread out a
bit too much.
I like the handwriting, just can't
stand the thickness of the font.
I like the way it's written it is
pretty much almost what I
wanted, it's just not thick enough
at all.
I will be using this one for
the slogan, this is because
it'll go well with the title
and reminds me of a font
text you would find on a
sign at a beach which
would remind audiences of
warmth and summertime.

8. SKETCHES OF PRINT
Dark blue solid background
– its vesi's main colour.
Vesi water bottle placed
near middle of print
slanted – it’s the product
that we are advertising, so
it needs to be eye catching
and noticeable
LOGO
Big bold yellow title 'vesi' -
name needs to be seen as it is
the products name, it's above
the water bottle so audiences
know the products name.
Slogan underneath bottle –
makes it look symettricall
with the title above
Extra information about the
product – audiences know
how vesi will benefit them
Lighter blue background,
which gradients to the dark
blue.
Mid close up of Neon
running towards camera at
a slight angle – is the
mascot for the campaign.
Large squiggles represent
blue and yellow lightning
surging throughout her. = is
supposed to represent her
ultimate ability so it shows
audiences that this product
will help them unleash their
"ultimate."
Her arms fade into dark
pink, purple, blue and
yellow speed bolts, which
then fade into the
background following the
gradiant – so it doesn’t
take up a lot of space

9. SKETCHES OF PRINT
LOGO
Exact same as previous
slide, only difference is
water surrounding bottle.
Water swirling around bottle
– makes water look
refreshing and appeticing,
food companies use this
tactic in ads to make
audiences crave their food
and look better than it is

10. SKETCHES OF PRINT
LOGO
Big bold yellow title 'vesi' -
name needs to be seen as it
is the products name, it's
above the water bottle so
audiences know the products
name.
Dark blue solid background
– its vesi's main colour.
Vesi water bottle placed
near middle of print
slanted – it’s the product
that we are advertising, so
it needs to be eye catching
and noticeable
Lightining bolts zapping around
water bottle – shows off vesi's
electrolytes or just links it back
to Neon as it's supposed to
help body balance.
Slogan underneath bottle –
makes it look symettricall
with the title above
Extra information about the
product – audiences know
how vesi will benefit them
Mid shot of neon doing
her pose from the video
game - makes her
reognisable to audiences.
Large squiggles
represent blue and
yellow lightning surging
throughout her. = is
supposed to represent
her ultimate ability so it
shows audiences that
this product will help
them unleash their
"ultimate."
Dark pink and purple
streaks faded behind –
adds detail to print.

11. SKETCHES OF PRINT
LOGO
Big bold yellow title 'vesi' -
name needs to be seen as it
is the products name, it's
above the water bottle so
audiences know the products
name.
Dark blue solid background
– its vesi's main colour.
Vesi water bottle placed
near middle of print
slanted – it’s the product
that we are advertising, so
it needs to be eye catching
and noticeable
Slogan underneath bottle –
makes it look symettricall
with the title above
Light blue splash
positioned behind bottle –
makes the product stand
out could tell audiences
vesi has splashing and fun
effects
Extra information about the
product – audiences know
how vesi will benefit them
Mid long shot of neon
running but lowered in
opacity the tiniest bit –
so she doesn’t clash in
the poster but is still
noticeable to audiences
Her body dissolves into
blue and yellow lightning
which disentergrates into
particles – a cool and
creative way of making
sure her whole body
doesn't take up the
whole poster.

12. SKETCHES OF PRINT – failed idea
Honourary mention to the florence Pugh idea. The reason I didn’t
end up using this idea was because it wouldn't reach all
our target audiences. This is because, even though florence is a
well known and loved celebrity around the age group for our
audience, she has nothing to do with fitness or healthy wellbeing
so it wouldn't tell vesi's aims nor peak interest of our physical
enthusiast audiences.
The reason I sketched it out was to show my process of ideas and
I originally had this as my main idea but realised the neon idea
was much better.
LOGO

13. GRAPHIC LAYOUT
MAIN IMAGE
LOGO
MAIN IMAGE
COMPAIGN NAME
SLOGAN
BRIEF INFO ABOUT PRODUCT
SOCIAL MEDIA PLUG

14. GRAPHIC LAYOUT

15. MOCKUPS OF PRINT

16. MOCKUPS OF PRINT
Cut out mid shot of Neon
running – used with
selection tool
Rough example of
bolts surrounding her
– used with paint tool
and outer glow
Social media plug –
audiences know
where to find more
information
Iris blur tool used to show
her fading into poster
Gradient solid background
– used with gradiant tool
Water splash – magic
select and screen
blend

17. VISUAL AUDIO
ADVERT
Duration: 30 seconds

18. VISUAL ADVERT MOOD
BOARD

19. INSPIRATION
My main inspiration came from the Lucozade David vs Goliath visual advert. This is
because they used a premise of a orginal story to advertise their product from the bible.
This is slightly similar to mine because I'm using a video game character to advertise vesi
product and get across vesi's effects with her promoting it.
Similarly, I have two friends playing video games together like they did in Lucozade.
The two kids also drink from the product and gain physical edited effects like David
when he drinks from Lucozade and uses it as an enigiser/ strength boost like my advert.
I will also include an end credit scene with the product placed and focused on the
middle with vesi and the slogan written above while a voice over says 'vesi, water purity'
then a drop of water will play afterwards.

20. PLOT OF VISUAL AUDIO ADVERT
the idea I have devolped for the audio visual advert involves the character Neon from the game Valorant as her
colour scheme is the same as the logo and the target audience usually plays Valorant furthermore Neon’s ability is
super speed and vesi’s thing is improving energy. The premise is that a sister and brother (both ranging from 16 to
24 as that’s around the target audience’s age) are both low on energy while playing Valorant on their PC, when neon
crashes through the wall and offers them the vesi water where she states that’s how she manages to regain her
speed after the siblings drink the water the room lights up and the colour in their body’s return and they suddenly
regain their energy. Camera shots will mostly be mid shot and long shots along with tracking shots when focusing on
models but when focusing on the product it will be close ups.

21. MODEL RELEASE FORM

22. MODEL RELEASE FORM

23. MODEL RELEASE FORM

24. FONTS
Typical Billblock, and end credit font – will be using at the
end of the visual advert to contain credits to crew, cast
and additional information about the product.
Font, I used in the print for campaign name – will become
recognisbale for audiences, so I will be using it at the end credit for
the title again
Font, I used in the print for slogan – will
become recognisbale for audiences, so I will be using it at
the end credit for the slogan again

25. SCRIPT ANNOTATIONS
Audio section/ collumn – where the
sound effects, dialogue and music
are written in detail with the
duration (apart from dialogue).
Visual section/ column – where
the action (what's happening),
shot types, and transitions are
written in detail with the
duration.
Brief introduction – etablishes
scene and setting.
SFX = sound effects – sound effects in
detail are written in this next to the
shot they will appear in with the
duration. E.g., crashes and booms
Dialogue with characters names
written in capitals next to it –
shows whose speaking
Action – what is visually going on,
used for actors to know what to do.
Shot types and transitions are also
inputted in action with the duration.
Number each shot – crew knows
order.

26. SKETCH OF STORY BOARD
Woman, a character in
the visual – 24, dressed
in casual clothing
trending within her age
group (young adults).
Boy – character in visual – 16,
dressed in casual clothing
trending within his age
group aswell (teenagers)
Laptop where they play
valorant
They are sat on gamer
chairs at a desk.

27. SKETCH OF STORY BOARD
Arrows =
movement of
camera or actors.
Neon is first
introduced.
Wall behind
them.
Gym equipment to
attract those with an
interest in physical
fitness

28. SKETCH OF STORY BOARD
Vesi water
introduced.
First clear view of
setting, teenager's
bedroom covered
in UFC wrestling
posters along with
football posters
and polaroids of
friends. Gym
equipemnt such
as yoga matts and
dumbells can be
seen.

29. SKETCH OF STORY BOARD

30. SKETCH OF STORY BOARD

31. SKETCH OF STORY BOARD

32. SKETCH OF STORY BOARD

33. AUDIO ADVERT
Duration: 30 seconds

34. AUDIO ADVERT MOOD
BOARD

35. PLOT OF AUDIO ADVERT
I want crashing and intense sound effects such as lightning and sizzling to intensify the effect of vesi’s
water. Relaxing music that matches Finland’s vibe. The idea I am using for the audio advert. uses the
exact same premise as the visual audio advert meaning that I will be using the same script just
changing a few adjustments such as intensifying and including more sounds of drinking and the
sound of lighting surging through bodies. A main change is that the two models will now be working
out instead of playing video games.

36. MODEL RELEASE FORM

37. MODEL RELEASE FORM

38. MODEL RELEASE FORM

39. SCRIPT ANNOTATIONS
Emergency contacts at bottom
corner of page – incase client,
crew or actors need to urgently
get into contact with me
Title of script, underlined.
Author – name of person
who made the script

40. SCRIPT ANNOTATIONS
General directions for music and
effect cues are in all caps and
underlined – to distinguish them
from dialogue
Parenthetical – appears in brackets
next to dialogue, acts as a direction
for actors to know how to act for
specific pi4fes of dialogue.
Scene header – organises scenes
since it's audio, used by the BBC
Page number at header –
keeps script organised.
Dialogue next to character's name–
character is speaking
Character name in all caps when
speaking next to dialogue
If same character is speaking but
general direction interrupts them
don't repeat name again next to
dialogue – they are continuing