2. EVIDENCE OF SAVEING/ EVOLUTION OF
EDITING STORYBOARD
Storyboard that used to make
images for storyboard.
Word used to create layout for storyboard
Procreate used for
tiny bits of editing
such as cracks and
glows.
3.
4.
5.
6.
7. INTRODUCTION TO AUDIO VISUAL ADVERT
The slide above shows the final audio-visual advert storyboard. I have used the website 'storyboard that' to create images for the storyboard
as we were already drawing the poster so drawing the storyboard too would've wasted production time immensely. I then copy and pasted the
images into a storyboard layed out on a word document which I then numbered in order, wrote shot types, transitions, type of sound, Action
for direction and duration of the shot. The whole duration of this audio-visual advert would be 30 seconds as this is standard advert duration.
The plot of this advert is similar to the audio advert so audiences can easily recognise vesi and create its own memorable style within society.
The plot of this advert is that a woman in her young 20s is playing the game endorsement 'Valorant' with her relative/ brother trying to
encourage her. The reason I have given them these ages is because these are roughly in the middle of the target age ranges the brief has given
us, this means that audiences will recognise this by costume, makeup and performance therefore making them realise vesi is meant for them. I
have also included a male and female actor, so genders realise vesi is an inclusive brand and is for everyone to use. The woman then goes on to
shush down the boy as she claims he is distracting her; she continues to try and concentrate more on the game and starts breaking into a cold
sweat before she eventually loses the game and they both scream in frustation as she continues to rage quit and close her laptop. The boy
questions her on why shes given up to which she responds that she is low on energy and if a miracle doesn’t show up that helps her regain her
energy, she won't be able to continue playing. This is when it track pans to a shot of Neon breaking through a wall to introduce herself after
the boy and woman react shocked Neon introduces the water to which the woman tries and calls her bluff, but Neon goes on to explain vesi
and its benefits claiming, 'it's not like other waters' and offers the woman the water. The woman is hesitant, but she takes it anyways and
instantly feels a surge of energy blast through her as we physically witness the camera zoom in and see charges of bolts zapp around her and
her eyes glow similar to Neon when she gets her ultimate while the intro of a royalty free backing track non diegetic song plays in the
background as it did in the audio-visual advert. I did this because I wanted to exaggerate vesi's effects on audiences to symbolise that vesi can
help bring audiences to their ultimate potential like their favorite video game character. A very quick montage of the woman winning every
game and constantly getting kills play to showcase vesi's health benefits as her and the boy high five then it cuts to an end scene of the bottle
standing on a stool to show off the product in a clear focus with a voice over saying the title and slogan 'vesi, water purity.' The advert ends
with a water droplet sound like it did in the audio advert. The reason I decided to do a video game endorsement/ collaboration as it'll get the
product more attention instantly and ready for it's summer launch for drained and sweaty audiences who play video games in the summer.
However, it will still include elements of fitness in the visual advert with props such as weights, dumbells, and yoga matts to show fitness
enjoyers is mainly the main target audience as they match vesi's effects more.
