This document provides initial advertising ideas for 6 different formats: print, visual, and audio. The print ideas include concept one and two but no details are given. The visual ideas include concept one and two again with no details. The audio ideas include two concepts without descriptions. The document also includes a mind map with potential ideas for a spinoff of "Cooking with Flo" set in Finland during the summer that involve the northern lights, energizing music, and blue/yellow colors to depict water making people feel blissful and refreshed.