SlideShare a Scribd company logo
ADVERTISING UNIT:
INITIAL IDEAS (MOOD BOARDS +
MINDMAP FOR ADS)
PRINT ADVERT IDEA ONE
PRINT ADVERT IDEA TWO
VISUAL ADVERT IDEA ONE
VISUAL ADVERT IDEA TWO
AUDIO ADVERT IDEA ONE
AUDIO ADVERT IDEA TWO
MIND MAP:
CONCEPT
IDEAS
Swimming with flo ( cooking with flo but
a spinoff)
Summer
Florence is on a holiday in
the summer to Finland
Nothern lights / nothern
light in a bottle
some sort of
energetic recognizable music
Blue and yellow
electric
Fast pace
Lightning
Water makes people
more energised and
blissful
running
games – valorant (neon)
grey atmosphere guy drinking water out of tap
water all bored and grey neon
or tracter bc british breaks through wall guy
drinks water, and everything is colourful and he
feels refreshed
beach
Beach
Electro
lights
Finnish water lily
Florence is on a holiday in
the summer to Finland

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