Analysing a Soap opera trailer

1. Soap Opera Genre –
Ancillary Product
Analysis
Name: Tom Owen
Candidate Number: 3103
Center Name: St. Andrew’s Catholic School
Center Number: 64135
OCR Media Studies – A2 Level
Unit G324: Advanced Portfolio

2. Tagline- links to advertisement on
social media and helps top contribute to
the overall fan base for the program.
Image – The main image within
this poster is a dark image of a
protagonist from the soap, which
clearly conveys dark themes and
ideas.
social media-used to create synergy and
multiple platforms to advertise the program on.
This is important, as it makes the number of people
tuning in to watch the program, to be much higher
if there is advertisement on multiple platforms.
Brand Identity-will help audiences to
identify the program through branding. For
example, they will recognize the identity of
the channel that the program is on.

3. Image – This image has been
manipulated to make the characters on
the poster appear as though they are
being engulfed in flames. Their long hair
has also been edited so that it appears
as flames and this is also supported by
the overall orange, red and black colors.
Institution LogoTagline
This tagline is engaging and important
because this conveys that the
episodes of hollyoaks to come in the
next week are going to be full of
‘drama’. This is important as it
therefore persuades people viewing
the poster, to tune in to the soap to
watch.
The logo is important as it is easily
recognisable and it will be
associated with the program. It
will also be used to identify the
channel when people are
searching for the show. Therefore,
its aesthetic appearance is
important as it makes it easy to
identify.

4. Student Exemplar Work – Textual Analysis
Tagline- helps to
contribute to the fan
base created on social
media
Tagline- helps to create
interest in the program
and helps to engage
possible consumers and
gives them an idea of
what to expect from the
program.
Main image-This helps to create
star appeal as this is clearly a
protagonist from the soap opera.
This is important as it help to
engage possible consumers to
watch the program
Institution logo- This is used to identify the channel and
company which streams the program. This is important as
the logo will help make this information easy to remember.
Therefore, more consumers will tune into the channel to
watch the program, if the institution logo is easy to
remember.
Connotations: The themes conveys by the dark colors on the poster, along with the
words ‘Watch Out Jay…’ depicts to any potential audiences, that trouble awaits ‘Jay’. This is
important as it communicates that there will be vast amounts of drama included
throughout the soap opera. Therefore, this persuades any potential audiences to want to
watch the soap.

5. Repeating?
I Plan to ‘repeat(Steve Neale)’ the use of social media links and tags, as this will create
clear synergy between different social media platforms. This is important as it will
create further advertisement and a much larger fan base for my soap opera.
Therefore, this will lead to more target audience members tuning into my soap opera.
Furthermore, I will ‘repeat’ the use of a protagonist from my soap opera in the main
image of my poster. This is because it will help to create star appeal for my target
audience which will also be an important element when it comes to persuading
people to want to watch my soap opera. Lastly, I will repeat the use of a logo as this
will help to create brand identity. This is important as it will help the audiences
p[perception of my soap opera to be contributed to the ideas behind a brand. This will
then cause for them to associate the soap opera with a certain logo and therefore
make it easy for them to recognise.