1. The document provides initial logo ideas for an advertising unit called VESI LOGO, including concepts like northern lights, sharks, and water lilies that represent Finland and water. 2. It discusses mood boards and color schemes, settling on blue and yellow which represent water and positivity. Font styles are also considered. 3. Rough sketches are provided of two final logo concepts - one featuring a water lily and northern lights, and the other a flexing shark. The water lily design is chosen as the final logo to represent Finland and magic-like energy effects, with the slogan "water purity."

1. ADVERTISING UNIT:
VESI LOGO

2. Mind map:
Initial logo ideas
Nothern lights – Finland feature,
can be seen as spiritual (hints
spiritual enlightment when
drinking from water therefore
showing its purities)
Buff shark – sea creature (we're
advertising water), you think of
strong fearsome creatures,
there's a gym called gym shark
(hints at fitness lifestyle
audiences)
Finnish water lily (nymphea) -
it originates in Finland's water,
lily flowers are usually calming
and refreshing and feels like
summer or spring
Running fish – shows vesi's
energy enhancer effect, lives in
water
Calligraphy wiriting
Bubble writing font –
looks like ocean
green
blue
yellow
Some sort of zig zags
Lightning
ocean
Slogan – feel the bliss, feel the
energy, feel the lighting, become
electrified, feel the enlightment,
Finland's bliss, water purity

3. Mood board: initial logo ideas

4. Colour scheme:
Fonts:
The reason I chose blue as one of the colour schemes is because blue is one of Finland's colours as it's
In the flag and blue represents water. The colour also represents confidence and is bold. This means
that it should steer consumers to feel more confident about buying the water or believe vesi's effects
will make them feel more confident.
The reason I chose yellow as one of the colour schemes is mainly because of its positive association
along with the warmth it gives you. I believe this will make audiences feel better about themselves
and associate vesi water with positivity/ a positive association. It also remininces summer or the sun
which you can associate with beaches which are very calm, peaceful and fun enviroments. Plus,
yellow just looks good with the colour blue.
I went along the lines with comic boldlike fonts for 'vesi' as it stands
out and looks like water. For the slogan ' feel the freshness' I went with
caligraphy fonts as its more simple and very 'fresh.'

5. Vesi logo expirementing:
Inspiration:
Uses the french alps
where it was originated
Fonts and
water line
Particles
i like the watery
patterns inside the font
and the slogan font.
However, it has no
imagery and is basic.
I like the
flowers
Font for vesi is very
similar to what im
after
I like the font

6. Company name –
calligraphy font, yellow
Nothern light
streak – blue
and yellow
Finnish water lily
(nymphea) - petals are
blue and middle is
yellow
Rough sketch, final two ideas:
Slogan underneath
– calligraphy font,
blue, water purity
or feel the bliss
Shark flexing –
mostly blue, pale
yellow
Feel the bliss
slogan tattooed
on arm – yellow
calligraphy
Company name – bubbley
watery font, blue
Dumbbell - yellow
Nothern lights particles/
streak – yellow and blue

7. Final:
Programme: procreate
The reason I ended up choosing this logo as my final design as the water lily is one of Finland's most recognisable flowers,
which means its homeland is being represented. It is also a water flower which draws it back to the idea of the logo being
for drinkable water. The nothern lights also kind of hint to its magic like effects and makes it seem like a spiritual potion
for energy as northen lights are usually used in spiritual medias such as 'brother bear. 'northern lights are also common in
Finland. I like this design as it kind of looks like a shooting star aswell making it seem like vesi is the consumers wish come
true. The reason I chose 'water purity' as the slogan is because its short, memorable and contains vesis message of its
health benefits in one word which is 'purity.'