The document discusses ancillary tasks to promote a short film, including a double page film review and poster. The review uses conventions like large images, bold titles, and columned text. It promotes the film through positive reviews and synergy with the poster. The informal style suits magazines like Empire. The poster targets 15-24 year olds with simplicity and a modern retro style matching the film. It draws the eye to the title using contrasting colors and emphasizes the main character. Connections to the film's themes of past/present and memory are made through the image and tagline. Feedback indicates the tasks effectively target the audience and promote the film through continuity and implied quality, while revealing just enough

1. ANCILLARY TASKSHow effective is the combination of your main product and ancillary tasks?

2. About ancillary tasksThe main use of ancillary tasks is to promote the main product, in this case films, this can be done via posters, film reviews or radio ads.Another way of promotion for films is film festivals where the film is showcased and receives recognition, for example ‘across the hall’ was made from short to feature length film.The reason for ancillary attachments products is to get exposia through the use of other media conventions.

3. DOUBLE PAGE SPREAD

4. PROMOTIONThe reason the the double page spread film review will promote my film is that it has received good reviews, which gives readers the idea that the film is good.Also there is synergy between elements of the review film and poster which readers will be familiar with e.g. font and picture.A basic plot is also revealed which gives readers an idea of the film yet not revealing to much informationA large bold font is used revealing the viewing dates and location, which encourages readers to go and see the film.

5. TARGET AUDIENCEThe target audience for our products is mainly social class ABC1 as they are biggest readers of film magazines such as empire.Our target age group is 15-24 as they are much more accessible to the internet as well as biggest cinema goers.The product is aimed at both genders and mainly focusing on those who use a lot of media within there routine.

6. APPEALING TO THE AUDIENCEI feel the layout of the review is simplistic yet modern relating to the target audience at all times. The use of larger images and bold writing, rather than an overload of writing, This helps to entice readers and give them an interest into both the ancillary but more importantly the film.The colour scheme of white black and orange is simplistic yet the orange stands out revealing larger more important headings.The use of page splitters were also added to help the audience read the piece much more clearly.

7. PUBLICATIONThe double page review of my film will appear in a more laid back magazine like ‘empire’ or ‘total film’. looking at different reviews from ‘empire magazine’ and ‘the guardian’ there was a much more informal approach to those in the magazine. This connotes that there is different target audiences for each.I feel the article would be best suited in a media based magazine aimed at a younger generation, as the layout and content is informal yet informative.

8. HOW IT COMPARES TO REAL EXAMPLESCONVENTIONSLarge pictures

9. Small columned text.

10. Bold title

11. star rating

12. Simplistic colour scheme

13. Film statsCHALLENGESIndication of where it will be showcased.

14. Film related background.

15. Page splitters.USESLarge title with film themed font

16. Black white and orange, simple colours

17. Large screen shot from filmPOSTER

18. TARGET AUDIENCEThe target audience for my poster was that of my film, 15-24 age group, both genders and ABC1 social class. When considering this within my poster design I had to think of conventions which would appeal to them and link to the film.I feel the simplicity works well and has a modern feel to it which contrasts the psychedelic feel to the poster which has synergy to the film itself. The slogan has a font which imitates handwriting therefore makes the the film seem personal to the audience. A memory almost.I also changed the title of the film to be central as this is how most people read posters and make it the main focus for the audience

19. INDIVIDUALTYThe use of the white Polaroid picture on the black background firstly entices the viewer to the main point of the poster being the large 1970 title and the retro style photo.The simplicity of the contrasting monochrome colours will stand out from others and draws the eyes the central colour picture.I feel that my poster gives the impression of the film in one glance as it portrays a contrast between past and present.This challenges conventions of other posters as they are usually designed to fill the whole space provided .