2. process of creating poster
I used the iPhone app PicsArt to edit and finish my poster – in the first photo, I’m colouring in the label so I can then
put my Vesi label on top. On the second photo, I am adding sun beams to draw attention to the water bottle. In the
third photo I have added the Vesi logo and tagline to ensure audiences know that this is a Vesi poster. I cropped the
poster to have the format of a portrait advert.
3. Intro to print poster
The first slide of this power point shows my final edit of my print poster, and this will be
used to advertise Vesi water. I took a picture of my model and edited the label of the
original bottle and added the vesi name, so audiences know that she is drinking Vesi water.
I then added a png of sun beams to the photo and lowered the opacity, so the water bottle
is still visible, and the sun isn’t too bright. The reason I wanted the sun beams to shine
through the water bottle is, so all the attention is drawn to the water bottle. I then added
both the Vesi logo and tagline, so audiences are aware that this print poster is advertising
Vesi water. I then slightly blurred the background, so again the attention is drawn to the
model and the bottle. I also added a slight brightness filter to accentuate the bright
weather. For the Vesi logo, I used the font Sun Flower due to the curls and bold letters.
Curly lettering is associated with fun, which refers to my audio-visual advert, where models
drink Vesi water after becoming tired after fun activities. I also chose this font because it
is bold and eye catching. For the tagline, I used the font Airplanes in the Night Sky, again
because of the curly writing which is eye catching and the curls on both fonts are free and
fun. In the middle of the tagline, I added the smaller Vesi logo which is a water droplet
with the colours of purple green and blue. I took a picture of the northern lights in Finland
and shaped that photo as the water droplet. This references the founding place of the
water – lakes in Finland. Higher up in my print poster, a swirl is placed behind the word,
which is again taken from a picture of the northern lights in Finland. This is a small way of
educating the audience on the place where Vesi water was sourced.
7. making of the storyboard
I used the website Storyboardthat.com
8. introduction to audio-visual advert
My last few slides show the storyboard for my audio-visual advert. I used the website
www.storyboardthat.com to create my storyboard stages. After completing my
storyboard, I posted each scene to a storyboard format on word, and gave the shot
type of the scene, the duration, sound and transition. I also labelled each storyboard
scene with numbers to show what order it goes in. The plot of the advert is to show a
montage of different people participating in activities such as football, jogging and
running around, and after becoming tired and out of breath, they drink vesi water to
refresh themselves and then continue to have fun. The reason I have made people play
sports in my audio-visual advert is because the target audience are people who look for
the health benefits in water, which is normally people who like to look after their
bodies and people who go to the gym and/or get regular exercise. By showing people
that my models drink vesi water to do exercise, this shows that vesi includes health
benefits that helps people to play sports. In my advert, I have a diverse cast and have
shown both genders, all between the ages of 17-30. this age range is the required
target audience – by showing my diverse cast, people who see the advert will feel
included and seen, they will be able to relate to a person on screen. This also means
that the target audience will not feel discriminated against and will feel like they can
drink vesi water and that it is made for them.
10. evidence and process of work
I used the iPhone app Voice Memos to
record my audio, and I used the iPhone
ap inShot to edit my audio together
and I added sound effect like bird
sounds, water droplet and twinkle
sounds that are added with the inShot
app.
12. introduction to audio advert
In the slide above is my final audio advert and the process I went through editing it.
The plot of my audio advert is for people to recognise the vesi brand and to also
educate them about the vesi water and where it is from. The plot of this advert is two
teenagers discussing the water after going on a run. The reason why I used teenagers
is because they fit the target audience and audiences can recognise their young age in
their voices, and the fact they went running is mentioned is because the target
audience for vesi are sports enthusiasts. One of the girls talk about how beneficial
vesi is for her after going running, and she talks about how refreshing the water is.
Not only am I targeting the required audience with this dialogue, but I am also
advertising the water by mentioning it is refreshing. The girl also mentioned that Vesi
is from Finland, which makes Vesi easy to get and differentiate between other waters
now that the audience knows about the source place of the water. At the end of the
advert, I add a little joke between the two girls. One of the girls thinks that Santa
lives in Finland which the friend replies sarcastically. The reason I added this is
because this type of sarcastic humour is popularly used in my target audience age
range. The small sense of comedy also makes the advert more memorable. At the end
of the advert, I have added small twinkle sounds to give Vesi a magic, fun and free
vibe. I have also added a droplet noise to ensure audiences know this is an advert
about water, and it also pays homage to the smaller logo of Vesi, which is a colourful
water droplet.
