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Intro To Social Media


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What is social media? What kind of tools exist? How do I get started?

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Intro To Social Media

  1. 1. Introduction to Social Media Caitlin Kaluza Schipul - The Web Marketing Company [email_address]
  2. 2. What we’ll go over: <ul><li>What is social media? </li></ul><ul><li>What are the types of social media tools out there? </li></ul><ul><li>Why should you care about social media? </li></ul><ul><li>How do businesses and organizations use social media? </li></ul><ul><li>How can I structure my own social media marketing strategy? </li></ul>
  3. 3. What the heck is “social media”? Source: /
  4. 4. But I already have a website! Why do I need Social Media too?
  5. 5. <ul><li>People are talking </li></ul><ul><li>Meet your customers where they are </li></ul><ul><li>Your competitors are doing it </li></ul><ul><li>SEO ~ get found! </li></ul><ul><li>Low cost, high reward </li></ul><ul><li>Create Raving Fans! </li></ul>Why?
  6. 6. Facebook has more than 400 million active users More than 1.5 million local businesses have active Pages on Facebook
  7. 7. Why should I care? <ul><li>Frank Eliason - @comcastcares </li></ul><ul><li>Simple question: “Can I help?” </li></ul><ul><li>Take it offline when needed </li></ul><ul><li>Turned around Comcast’s reputation for service and support </li></ul><ul><li>“ We didn’t have a choice” </li></ul>
  8. 8. How are businesses and organizations using social media? <ul><li>Building relationships & interacting with people </li></ul><ul><li>Promoting products or services to the public </li></ul><ul><li>Making strong brand impressions </li></ul><ul><li>Customer Service </li></ul>
  9. 9. Types of Social Media Tools /
  10. 10. Relationship Building
  11. 11. Promotion
  12. 12. Strong Brand Impressions <ul><li>Let your customers get to know you </li></ul><ul><li>Showcase your cause </li></ul><ul><li>Be real & authentic </li></ul>
  13. 13. How can I structure my own social media marketing strategy? <ul><ul><ul><li>Consulting – Assess if it’s right for you </li></ul></ul></ul><ul><ul><ul><li>Training – Learn before leaping </li></ul></ul></ul><ul><ul><ul><li>Recruiting – Involve the right people </li></ul></ul></ul><ul><ul><ul><li>Promotion – Get out there (intelligently) </li></ul></ul></ul>The Four Pillars of Success
  14. 14. Step One: Consulting
  15. 15. Step Two: Training
  16. 16. Step Three: Recruiting Identifying those who “get it”
  17. 17. Step Four: Promotion
  18. 18. Social Media in Motion Photo credit: James Sanders
  19. 19. Facebook: Where It’s At
  20. 20. Blogging! Your home base
  21. 21. Show me a video! Show me a photo!
  22. 22. Q: What’s smaller than a weblog? A: A microblog!
  23. 23. What’d we learn today? <ul><li>Social media is just another way of having conversations you’re already having or want to have – but they’re online. </li></ul><ul><li>The four pillars of social media marketing success are: Recruiting, Consulting, Training, and Promotion . </li></ul><ul><li>Real people are really using social media to talk and to spread the word through social media </li></ul>
  24. 24. Lessons for Every Organization <ul><li>Social media presents opportunities for those willing to make a commitment to it. </li></ul><ul><li>Any social media effort must be genuine, meaning it must come from YOU! </li></ul><ul><li>Start with small steps (industry and conversation research, light participation). Then build your own social media empire. </li></ul>
  25. 25. So now what? <ul><ul><li>Research! </li></ul></ul><ul><ul><li>Participate! </li></ul></ul><ul><ul><li>Monitor! </li></ul></ul><ul><ul><li>Strategize! </li></ul></ul><ul><ul><li>JUMP! </li></ul></ul>
  26. 26. What first? Monitoring!
  27. 27. Tips for Success <ul><li>Stay honest and transparent </li></ul><ul><li>Be interesting! </li></ul><ul><li>Learn by doing </li></ul><ul><ul><li>Start with a personal account </li></ul></ul><ul><ul><li>Do a lot of listening, then dive in </li></ul></ul><ul><li>Spread the love! </li></ul><ul><ul><li>Comment and friend others </li></ul></ul><ul><ul><li>Promote good karma </li></ul></ul><ul><li>Make yourself available! </li></ul><ul><ul><li>Provide links on the website </li></ul></ul><ul><ul><li>Cross link content </li></ul></ul><ul><ul><li>Encourage others to participate </li></ul></ul>
  28. 28. Non Profit Resources <ul><li>YouTube non profit account - </li></ul><ul><li>Google Adwords grants for nonprofits - </li></ul><ul><li>Facebook Causes - </li></ul>
  29. 29. Additional Resources <ul><li>Schipul Helpfiles - </li></ul><ul><li>Books – Groundswell, Twitterville, The Facebook Marketing Bible </li></ul><ul><li>Keep learning – Schipul webinars , Conferences like SXSW, </li></ul>
  30. 30. Questions?
  31. 31. Thank you! To learn more about Social Media Marketing: E-Mail: [email_address] Blog: Twitter: @qcait All photos by @Fayza unless otherwise noted.