SlideShare a Scribd company logo
social media
        for Business
Danny Keith founder
Jack Wagon Agency
Why doesn’t Social Media
   work for my Business?
People often ask me about Social Media and how I
do it?

I tell them…

There is not any special sauce for Social Media.

I continue with explaining how Social Media has
the ability to specifically target the customer that
will convert on your product based on content
provided.

This usually confuses people. Let me explain…
This is a tag cloud, the purpose is to
elevate the most used word to the top.
Facebook would be the 3rd Largest
Country with over 900,000 million
users…
Mobile internet usage will overtake desktop
usage before 2015. Companies are developing
new mobile commerce platforms, strategies, and
marketing efforts.
By the end of 2014, eMarketer predicts
that Twitter will reach 37.6 million.
Games on Social Networks Like Facebook
Forecast to Reach $7.5 Billion by 2016
According to New DFC Intelligence Report
This is what your living room looks like…
Why does my Business need
a Social Media Presence?
 Social Media is not any different than
  traditional media. It is the Second Internet.

 If used properly you can increase your
  client interaction.

 Social Media provides you a targeted voice
  for your Business.

 Social media is often times used to
  reference your Business communication
  with clients.
Social Media and You
 Social Media gives you the opportunity
  to speak to the people that want to
  hear what you have to say.
 Involve clients in the process, identify
  what you can handle, then ask them for
  input.
 New Golden Rule:
   You do not own your brand, your
     customer does.
Creating a Facebook Page
Social Integration
 By adding a Facebook “Like” button you
  allow the reader to virally share your
  content at will.
 Syndicating your blog into Facebook Fan
  Page and LinkedIN Profile creates a
  channel for your content.
 Connect business Twitter account to
  Facebook Fan Page.
 Connect YouTube channel to Facebook
  Fan Page.
How will they find you?
Why users hide your
       updates




          3 main reasons:
They lose interest in your product or
 updates

Too many updates, too frequently

Insufficiently engaging content
Status Updates
 Why are they there?

 What do they want?

 Status updates should embrace:
   Consistency
   Quality over quantity
   What incentive are they given once they
    “like” you?
Danny’s Contact Info
I manage 32 Fan Pages, 22 blogs…
dk@JackWagonAgency.com
Facebook.com/DannyKeith
Twitter.com/RickyDanny
Linkedin.com/in/DannyKeith
ARTICLES FOR REFERENCE
http://www.huffingtonpost.com/craig-newmark/infograph
Technology
Download this presentation here
http://www.slideshare.net/dannykeith
Reference Lou Kerner from Wedbush Private
Shares Group

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Social for Business March 2012

  • 1. social media for Business Danny Keith founder Jack Wagon Agency
  • 2. Why doesn’t Social Media work for my Business? People often ask me about Social Media and how I do it? I tell them… There is not any special sauce for Social Media. I continue with explaining how Social Media has the ability to specifically target the customer that will convert on your product based on content provided. This usually confuses people. Let me explain…
  • 3. This is a tag cloud, the purpose is to elevate the most used word to the top.
  • 4. Facebook would be the 3rd Largest Country with over 900,000 million users…
  • 5. Mobile internet usage will overtake desktop usage before 2015. Companies are developing new mobile commerce platforms, strategies, and marketing efforts.
  • 6. By the end of 2014, eMarketer predicts that Twitter will reach 37.6 million.
  • 7. Games on Social Networks Like Facebook Forecast to Reach $7.5 Billion by 2016 According to New DFC Intelligence Report
  • 8. This is what your living room looks like…
  • 9. Why does my Business need a Social Media Presence?  Social Media is not any different than traditional media. It is the Second Internet.  If used properly you can increase your client interaction.  Social Media provides you a targeted voice for your Business.  Social media is often times used to reference your Business communication with clients.
  • 10.
  • 11. Social Media and You  Social Media gives you the opportunity to speak to the people that want to hear what you have to say.  Involve clients in the process, identify what you can handle, then ask them for input.  New Golden Rule:  You do not own your brand, your customer does.
  • 12.
  • 14. Social Integration  By adding a Facebook “Like” button you allow the reader to virally share your content at will.  Syndicating your blog into Facebook Fan Page and LinkedIN Profile creates a channel for your content.  Connect business Twitter account to Facebook Fan Page.  Connect YouTube channel to Facebook Fan Page.
  • 15. How will they find you?
  • 16. Why users hide your updates 3 main reasons: They lose interest in your product or updates Too many updates, too frequently Insufficiently engaging content
  • 17.
  • 18. Status Updates  Why are they there?  What do they want?  Status updates should embrace:  Consistency  Quality over quantity  What incentive are they given once they “like” you?
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. Danny’s Contact Info I manage 32 Fan Pages, 22 blogs… dk@JackWagonAgency.com Facebook.com/DannyKeith Twitter.com/RickyDanny Linkedin.com/in/DannyKeith ARTICLES FOR REFERENCE http://www.huffingtonpost.com/craig-newmark/infograph Technology Download this presentation here http://www.slideshare.net/dannykeith Reference Lou Kerner from Wedbush Private Shares Group