100mph, Stage 2: Strategic Digital Marketing Activation

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Stage 2 of 100mph's process - Developing Brand Identity from Social Insights developed in Stage 1

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100mph, Stage 2: Strategic Digital Marketing Activation

  1. 1. Stage Two: Strategic Digital Marketing Activation
  2. 2. Proactively evolving marketing efforts toward stated audience concerns, you can strategically & proactively influence them.
  3. 3. To enable you to adapt to the new media landscape, we carefully consider your audience. Customer Needs Customer Media Habits Digital Brand Approach
  4. 4. We develop your Digital Identity ..by combining listening outputs with deep research and analysis of brand objectives. Social Listening Insights Competitive Audit Stakeholder Interviews Brand Analysis Digital Identity
  5. 5. Shifting to a deeper stakeholder orientation: “____ delivers a quality experience Easily Mimicked at a fair price” “____ is the right brand for me because they reflect who I am” Unique and personal Current Orientation: to Future Orientation: This approach leverages your brand’s assets to connect with stakeholders in a more meaningful way.
  6. 6. With this new differentiating identity, we develop a strategy that addresses specific business objectives. Digital Identity Awareness Retention Conversion Content Strategy Digital Programs
  7. 7. We uncover the path, develop the content, & build the brand assets that meet audience needs. Customer Education Path: Brand Marketing Opportunities: Join Groups Content Ranking Search Results Problem Product Service Search Social Inquiry Content Posted / Shared Inquiry Problem Service Brand Site: • Relevant Content • Landing Pages • Assets Search Results Content Ranking Display Ad Sponsored Content Content Posted / Shared SMO Join Groups Forum Answers Social Ads SEO & SEM Product
  8. 8. will take this precise marketing strategy and apply it expertly through program execution. Content Strategy Digital Programs ๏ Describes how content will support each business objective ๏ Identifies content themes for each channel (e.g., website vs. social media site) ๏ Identifies content to be developed for each channel ๏ Lead creative brainstorming sessions to create marketing ideas that align with content strategy ๏ Develop ideas into full programs across multiple channels ๏ Develop creative executions to support programs ๏ Project manage and execute programs
  9. 9. Thank you for listening. Contact us: brent@100mph.us

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