100mph, Stage 2: Strategic Digital Marketing Activation
Stage Two: Strategic Digital
Proactively evolving marketing efforts toward
stated audience concerns, you can
strategically & proactively influence them.
To enable you to adapt to the new media landscape,
we carefully consider your audience.
Digital Brand Approach
We develop your Digital Identity
..by combining listening outputs with deep
research and analysis of brand objectives.
Social Listening Insights
Shifting to a deeper stakeholder orientation:
“____ delivers a quality experience Easily Mimicked
at a fair price”
“____ is the right brand for me because
they reflect who I am”
Unique and personal
This approach leverages your brand’s assets to
connect with stakeholders in a more meaningful way.
With this new differentiating identity, we develop a
strategy that addresses specific business objectives.
Awareness Retention Conversion
We uncover the path, develop the content, &
build the brand assets that meet audience needs.
Customer Education Path:
Brand Marketing Opportunities:
• Relevant Content
• Landing Pages
will take this precise marketing strategy
and apply it expertly through program execution.
๏ Describes how content will support each business
๏ Identifies content themes for each channel (e.g., website
vs. social media site)
๏ Identifies content to be developed for each channel
๏ Lead creative brainstorming sessions to create
marketing ideas that align with content strategy
๏ Develop ideas into full programs across multiple
๏ Develop creative executions to support programs
๏ Project manage and execute programs
Thank you for listening.