Nine key ways wearable technology affects social media. Presented at Pubcon 2015 in Las Vegas on October 6, 2015. The technology "wearables" market grew 600+% in the second half of 2014, in comparison to the first. The industry as a whole is projected to hit $14 billion by 2018. It is also projected that 1 in 5 people will have some kind of wearable technology in 2015. This session will highlight everything that you need to know in order to stay on top of your game in the "wearable" technology market.

1. #pubcon
Wearable tech +
social media
Presented by:
Caitlin Jeansonne
Social Strategist, MMI Agency
@qcait | @mmiagency
@qcait |

2. #pubcon
Caitlin Jeansonne
@qcait |

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9 key ways wearable tech
affects social media
@qcait |

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#1. Wearables
have the potential
to cut through
consumers’
natural ad block
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#2. The rise of new
social communities
around connected
objects
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#3. Increased speed
of engagement
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#4. More data means
more targeting
options, but screen
size is limited
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#5. Content
becomes
(even more)
concise
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#6. Storytelling
remains key

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On the Apple Watch
Twitter App
✕Users can’t: Click a link
✓Users can: Retweet,
reply, favorite, follow
#7. Call to action changes
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#8. Privacy becomes more nuanced
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#9. Useful content wins
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Takeaways
• Know your audience
• Tell your brand story in a meaningful and concise way
• Look for opportunities for micro-content
• Beyond your logo – define brand assets, including commonly
used images and taglines
• Seek to provide value
• Monitor social conversations about your brand/industry
• Stay on top of wearable technology developments
@qcait |