Intro to Social Media


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Presentation for Valparaiso Chamber of Commerce, April 20, 2010.

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  • My background: 20 years of sales & marketing – Read in the newspaper or seen in the paper? How is it relevant to business? Future places you can go for more info?
  • Buzz phrases old way was more of a broadcast. Static web sites, the most contact would be a contact form. Web 2.0 brings interactivity. User adds to the conversation and things are cyclical. Digital generation, broadband makes it possible
  • Different social media platforms that exist…
  • Choices can be overwhelming—new sites added every month. Which ones are worth your time?
  • Conversation is going on whether you’re there or not. If the conversation is positive, look for ways to engage. If negative Collaboration
  • Intro to Social Media

    1. 1. Intro to Social Media Kathy Sipple
    2. 2. What is social media? <ul><li>Web 2.0 (a.k.a. read/write web) </li></ul><ul><li>People having online conversations </li></ul><ul><li>An opportunity! </li></ul><ul><li>Personal experience </li></ul><ul><li>Context – “Did You Know?” </li></ul>
    3. 3. Have you heard about…?
    4. 4. Lots of sites out there…
    5. 5. Who uses it? <ul><li>Varies by site </li></ul><ul><li>Growing and changing </li></ul><ul><li> </li></ul>
    6. 6. WIIFM? <ul><li>Gain new business </li></ul><ul><li>Increase customer loyalty </li></ul><ul><li>Identify trends/issues </li></ul><ul><li>Promote your business online </li></ul><ul><li>Manage your reputation </li></ul><ul><li>Carry out research </li></ul><ul><li>Collaboration </li></ul>
    7. 7. Considerations <ul><li>What are your objectives? </li></ul><ul><li>Demographics: who are you trying to reach? </li></ul><ul><li>What’s your style? </li></ul><ul><li>Can you create ‘content’? </li></ul><ul><li>Your time = your cost </li></ul>
    8. 8. Networking sites <ul><li>If you do nothing else, do this! </li></ul><ul><li>How do they work? </li></ul><ul><li>LinkedIn </li></ul><ul><li>NWIreCONNECT </li></ul>
    9. 9. Blogs <ul><li>Blog = Web + log </li></ul><ul><li>Video </li></ul><ul><li>Blogs vs. web sites? </li></ul><ul><li>My blog </li></ul><ul><li>Technorati </li></ul>
    10. 10. Social network sites <ul><li>Facebook (more private) </li></ul><ul><ul><li>Personal profile vs. Fan Page (for business) </li></ul></ul><ul><li>Myspace (less private) </li></ul>
    11. 11. Twitter (microblog) <ul><li>Video </li></ul><ul><li>It’s officially mainstream now… </li></ul><ul><li>Twitter account tour </li></ul><ul><li>Third party applications </li></ul><ul><li>Twitpic example </li></ul>
    12. 12. Social bookmarking <ul><li>What is it? </li></ul><ul><li>Make your life easier </li></ul><ul><li>Promote your own sites </li></ul>
    13. 13. Other <ul><li>NING </li></ul><ul><li>Flickr </li></ul><ul><li>YouTube </li></ul><ul><li>Vimeo </li></ul><ul><li>Slideshare </li></ul>
    14. 14. Questions? <ul><li>2 myths about social media: </li></ul><ul><li>Myth #1: It’s hard. </li></ul><ul><li>Myth #2: It’s easy. </li></ul>
    15. 15. Next steps <ul><li>Learn more at upcoming Entrepreneur Center seminars </li></ul><ul><li>Before joining in, listen </li></ul><ul><li>Decide what makes sense for you </li></ul><ul><li>Create an efficient, sustainable plan </li></ul><ul><li>Claim your user ID </li></ul>
    16. 16. Thanks for coming! <ul><li>Presentation available online at </li></ul><ul><li>Local workshops conducted monthly; to sign up for email tip of the week and upcoming dates, go to </li></ul><ul><li>One-on-one coaching </li></ul><ul><li>Monthly coaching program (coming soon) </li></ul>
    17. 17. About the Speaker <ul><li>Kathy Sipple, Social Media Trainer & Strategist at My Social Media Coach, Valparaiso, Indiana </li></ul><ul><li>Voted Indiana’s Most Influential Social Media Woman for 2009 </li></ul><ul><li> </li></ul>