How to build a personal brand using social media


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How to use social media to create a personal brand including a basic framework and how-to's.

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How to build a personal brand using social media

  1. 1. You, Inc. Launch Day
  2. 2. Before We Get Started Whenever you find yourself on the side of the majority, it’s time to pause & reflect. - Mark Twain
  3. 3. Who is this guy?
  4. 4. Who is This Guy? <ul><li>Currently – </li></ul><ul><ul><li>Director of Marketing TurnHere </li></ul></ul><ul><ul><li>Co-Founder Social Media Club Orange County </li></ul></ul><ul><ul><li>Blogs at </li></ul></ul><ul><li>Previously – </li></ul><ul><ul><li>Founder and Editor, </li></ul></ul><ul><ul><li>Co-Founder of New Day Trust Mortgage </li></ul></ul><ul><ul><li>Sr. Account Exec, Inter@ctivate, online marketing </li></ul></ul><ul><ul><li>Dir. of Operations, </li></ul></ul>
  5. 5. Maybe My Best Trick <ul><li>Turning my blog into a profitable business , </li></ul><ul><li>using it to get my dream job and then </li></ul><ul><li>successfully selling it to a new owner. </li></ul>
  6. 6. How that happened <ul><li>By accident, </li></ul><ul><li>I invented the brand </li></ul><ul><li>Morgan Brown </li></ul>
  7. 7. Some other nice things happened too. <ul><li>Quoted or cited in: </li></ul><ul><ul><li>The Wall Street Journal </li></ul></ul><ul><ul><li>Bloomberg </li></ul></ul><ul><ul><li>The New York Times </li></ul></ul><ul><ul><li>Los Angeles Times </li></ul></ul><ul><ul><li>NPR </li></ul></ul><ul><ul><li>Village Voice </li></ul></ul><ul><ul><li>Orange County Register </li></ul></ul><ul><ul><li>Inman News </li></ul></ul><ul><ul><li>Scotsman Guide </li></ul></ul><ul><ul><li>Better Homes & Gardens </li></ul></ul><ul><li>Published articles in Scotsman Guide </li></ul><ul><li>Named Top 25 Most Influential Real Estate blog 2007 </li></ul><ul><li>Invited to join the Forbes blog network </li></ul>* You can Google it to double-check
  8. 8. But the best thing was <ul><li>A dream job where I was asked to apply </li></ul>
  9. 9. Why it Matters Now <ul><li>Employers plan on hiring 22% fewer college graduates this year than they did in 2008. </li></ul>
  10. 10. It kind of speaks for itself.
  11. 11. Why it Matters Now <ul><li>12% </li></ul>Unemployment rate in California – September 2009
  12. 12. College Degrees Don’t Guarantee Anything <ul><li>The unemployment rate for college graduates has almost doubled </li></ul><ul><li>in the last year. </li></ul>
  13. 13. But there’s hope.
  14. 14. Why There is Hope What’s important is that it is now common, and will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform where they share what they care about with the world. <ul><li>Seth Godin </li></ul>
  15. 15. A Changing Reality Who you were What you knew Who you knew Who knows you
  16. 17. What is a personal brand? <ul><li>Personal branding  is the process whereby people and their careers are marked as brands. It has been noted that while previous self-help management techniques were about self- improvement , the personal branding concept suggests instead that success comes from self- packaging . </li></ul><ul><li>Further defined as the creation of an asset that pertains to a particular person or individual; this includes but is not limited to the body, clothing, appearance and knowledge contained within, leading to an indelible impression that is uniquely distinguishable. </li></ul>- Wikipedia
  17. 18. How You Can Do It Too Character Commit Create Connect
  18. 19. <ul><li>Character Image slide </li></ul> Character
  19. 20. <ul><li>Commit Image slide </li></ul> Commit
  20. 21. <ul><li>Create Image slide </li></ul> Create
  21. 22. <ul><li>Connect Image slide </li></ul>Connect
  22. 23. <ul><li>Relationships </li></ul>
  23. 24. How to
  24. 25. Getting Started <ul><li>Find your passion </li></ul><ul><ul><li>What do you love? </li></ul></ul><ul><ul><li>What are you interested in? </li></ul></ul><ul><ul><li>What do you aspire to know more about? </li></ul></ul><ul><li>Find your voice </li></ul><ul><ul><li>Who are you? </li></ul></ul><ul><ul><li>What do you stand for? </li></ul></ul><ul><ul><li>What do you know? </li></ul></ul><ul><ul><li>Where can you help? </li></ul></ul><ul><li>Find your tribe </li></ul>
  25. 26. Getting Started <ul><li>Find your identity </li></ul><ul><li>Find your leaders </li></ul><ul><li>Find your role </li></ul><ul><li>Find your tools </li></ul><ul><li>Find your cadence </li></ul>
  26. 28.
  27. 29. Tools <ul><ul><li>The tools will change </li></ul></ul><ul><ul><li>You will change </li></ul></ul><ul><ul><li>Your connections </li></ul></ul><ul><ul><li>will change </li></ul></ul><ul><ul><li>Your job will change </li></ul></ul><ul><ul><li>But who you are </li></ul></ul><ul><ul><li>stays the same </li></ul></ul>
  28. 30. Wash, Rinse, Repeat Character Commit Create Connect
  29. 31. Final Thoughts <ul><li>Bet on yourself </li></ul>
  30. 32. It’s a marathon, not a sprint.
  31. 33. Don’t spread yourself too thin.
  32. 34. What’s your plan? It’s OK to start small.
  33. 35. Be a good person.
  34. 36. Go forth and prosper.
  35. 37. Some Books I Like <ul><li>Recommended Reading: </li></ul><ul><li>ClueTrain Manifesto by Searls, et al. </li></ul><ul><li>Naked Conversations by Israel, Scoble </li></ul><ul><li>How to Win Friends and Influence People by Dale Carnegie </li></ul><ul><li>The Whuffie Factor: Using the Power of Social Networks to Build Your Business  by Tara Hunt </li></ul><ul><li>Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR by Brian Solis </li></ul><ul><li>Trust Agents by Chris Brogan, Smith </li></ul><ul><li>Rules of Thumb by Alan Webber </li></ul><ul><li>Made to Stick by Dan and Chip Heath </li></ul>
  36. 38. Friend Me Up <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>