Metrics in the Real World | Online and Offline Analytics TrackingCaitlin Jeansonne
In the real world, marketing happens online and offline. What metrics matter? What is Google Analytics really telling me? How do I track offline data?
Presentation from SchipulCon 2011.
How To Get a 100% Lighthouse Performance Score Polly Pospelova
This talk walks you through what it takes get a 100% Lighthouse performance score for your website. It gives you real examples of the types of optimisation you need to do, and more importantly, what it will achieve. You will learn what earns you the most points and where to focus your efforts.
Rendering SEO Manifesto - Why we need to go beyond JavaScript SEOOnely
Want to make sure that your content gets properly accessed by search engines and ranks high? Look no further! In this beginner-friendly introduction to batch-optimized rendering, Bartosz will guide you through how Google is rendering websites on a large scale. You’ll gain groundbreaking insights based on Google’s patents and documentation. Join Bartosz to get a new perspective on technical SEO and use it to get more traffic!
Telling a story with Google Analytics data - MnSearch Summit 2015Jeff Sauer
We all collect data about our website, but most of the reports we provide suck. Eventually computers will replace your job with intelligent algorithms. Don't let the computer take your job! Listen to these 5 practical antips to get
Combatting Crawl Bloat & Pruning Your Content EffectivelyCharlie Whitworth
My #BrightonSEO talk on the best way to refine your crawl bloat and prune your remaining content effectively. Follow me at @WhitworthSEO for more tech seo nonsense.
Metrics in the Real World | Online and Offline Analytics TrackingCaitlin Jeansonne
In the real world, marketing happens online and offline. What metrics matter? What is Google Analytics really telling me? How do I track offline data?
Presentation from SchipulCon 2011.
How To Get a 100% Lighthouse Performance Score Polly Pospelova
This talk walks you through what it takes get a 100% Lighthouse performance score for your website. It gives you real examples of the types of optimisation you need to do, and more importantly, what it will achieve. You will learn what earns you the most points and where to focus your efforts.
Rendering SEO Manifesto - Why we need to go beyond JavaScript SEOOnely
Want to make sure that your content gets properly accessed by search engines and ranks high? Look no further! In this beginner-friendly introduction to batch-optimized rendering, Bartosz will guide you through how Google is rendering websites on a large scale. You’ll gain groundbreaking insights based on Google’s patents and documentation. Join Bartosz to get a new perspective on technical SEO and use it to get more traffic!
Telling a story with Google Analytics data - MnSearch Summit 2015Jeff Sauer
We all collect data about our website, but most of the reports we provide suck. Eventually computers will replace your job with intelligent algorithms. Don't let the computer take your job! Listen to these 5 practical antips to get
Combatting Crawl Bloat & Pruning Your Content EffectivelyCharlie Whitworth
My #BrightonSEO talk on the best way to refine your crawl bloat and prune your remaining content effectively. Follow me at @WhitworthSEO for more tech seo nonsense.
Schema.org and the changing world of Rich Results - SEOEdinburgh MeetupGeoff Kennedy
Slide deck to accompany a talk on 'Schema.org and the changing world of Rich Results' delivered by Geoff Kennedy at the first SEOEdinburgh Meetup on 26th Feb 2020 in Akva, Edinburgh.
This is my talk from Measurefest (November 2016). Google Analytics is an incredibly powerful tool but it can't do everything. This talk outlines a few areas where I feel GA is not the right solution and recommend alternative tools that can work very well in addition to GA.
Kostas Voudouris - BrightonSEO - Perfromance-based optimisation using Google ...kvonweb
:Learn how to use Google’s Search Console API to get all of the data you can’t access through Google’s interface. Then the session will then be followed by practical steps on how to visualise the data, and insightful reports that will help you improve your content and organic performance. All you need to know to unleash the true power of Google’s Search Console will be covered, and you don’t have to be a programmer to follow or action any of the things I have learned in the last 3 years dealing with this amazing API.
Why should bloggers care about Google Analytics?
There are other stats programs, like Jetpack, and they all look pretty much the same, right?
One shows stats right inside WordPress, the other asks you to put code on your site!
Google Analytics can be as scary as clowns.
But it’s actually a lot easier than you think, and it has hundreds more opportunities for growing your blog than Jetpack.
It’s like comparing a Prius to a Tesla!
How do you learn Google Analytics?
Follow along with this presentation!
Botify Webinar - The new Version of Botify KeywordsBotify
With our new version of Botify Keywords, we are revolutionizing keyword research and ranking analyses by providing full transparency into what, when, where, and on what device people are searching.
Speed & Performance Optimisation: How to Meet Users' High Expectations - Rach...DeepCrawl
This talk aims to change mindsets from focusing on traditional speed metrics, to thinking about how users actually perceive page load and what their priorities are in order to have positive user experience, and what we can do as SEOs and marketers to optimise for those crucial aspects.
SearchLeeds 2019 - Polly Pospelova - How to hack rankings with page speed opt...SearchLeeds
Google first announced that website speed would become a ranking factor way back in 2010, but yet there’s been no evidence of it clearly having an impact. So to find out if speed and performance do indeed affect rankings, Delete’s SEO R&D team ran an experiment. They wanted to know if rankings could be ‘hacked’ by improving speed and performance and if they could, what it would take to do it. In this talk Polly shares exactly what her team did and more importantly what they achieved. From migrating to HTTP2 and advanced image manipulation, to ‘hacks’ for the handling of critical resources, all the crucial tactics involved that were needed to achieve a top performance score will be covered with real examples.
SearchLeeds 2019 - Bastian Grimm - Peak Ace - Why most SEO audits are sh*tSearchLeeds
To navigate Google’s several hundred ranking factors and signals, SEOs often create staggeringly vast audit recommendations without taking a client’s industry, available resources and current circumstances into account. This can have a serious negative effect on revenue streams and ROI. Bastian Grimm's SearchLeeds talk explained how to intelligently prioritise these measures according to impact. He shared his tips, tricks and best practices
based on over 200 audits that his team implemented over the past 3 years, broken down by industry/vertical. No more trial and error – here’s how to apply an SEO strategy that’s effective, efficient and truly tailored to your needs.
What will happen to SEO ranking factors in 12 months? with some useful tools which you can use them for your business and improve your website in SERPs.
UnGagged LA 2019 - The Business Value of Tech SEO - Jennifer HoffmanJennifer Hoffman
How can you prove the value of the work you do as a Technical SEO? In this talk I bream down what I feel are 3 areas that Tech SEOs can and should be working within in order to help justify more budget and resource for their craft.
SEO Checklist for Google Mobile First IndexErudite
Google will switch to a mobile 1st index in 2018. This means a HUGE opportunity for anyone in digital. SEO, CRO, UX professionals can drive performance gains for clients by making sure this work is on the schedule NOW!
20 Free SEO Tools You Should be using for your daily, weekly or monthly SEO routine. Some of these tools may seem familiar, but you may be missing a killer use case. Other tools will make you go Awww. Don’t miss a session with 1 minute per tool and use-case, guaranteed take away for everyone.
Automating Google Analytics in 2018 - Jeff Sauer from JeffalyticsJeff Sauer
Set It and Forget It, Right? Automation of Analytics
* Process of automating analytics
* Tools for automating analytics & results that can be expected from analytics automation
* Battle-proven methods for automating analytics
It's time to rethink reporting - how useful are rankings anyway? How do we monitor SEO and convince the boss we're doing a good job? How much of this can we automate? This talk is from BrightonSEO April 2018.
Schema.org and the changing world of Rich Results - SEOEdinburgh MeetupGeoff Kennedy
Slide deck to accompany a talk on 'Schema.org and the changing world of Rich Results' delivered by Geoff Kennedy at the first SEOEdinburgh Meetup on 26th Feb 2020 in Akva, Edinburgh.
This is my talk from Measurefest (November 2016). Google Analytics is an incredibly powerful tool but it can't do everything. This talk outlines a few areas where I feel GA is not the right solution and recommend alternative tools that can work very well in addition to GA.
Kostas Voudouris - BrightonSEO - Perfromance-based optimisation using Google ...kvonweb
:Learn how to use Google’s Search Console API to get all of the data you can’t access through Google’s interface. Then the session will then be followed by practical steps on how to visualise the data, and insightful reports that will help you improve your content and organic performance. All you need to know to unleash the true power of Google’s Search Console will be covered, and you don’t have to be a programmer to follow or action any of the things I have learned in the last 3 years dealing with this amazing API.
Why should bloggers care about Google Analytics?
There are other stats programs, like Jetpack, and they all look pretty much the same, right?
One shows stats right inside WordPress, the other asks you to put code on your site!
Google Analytics can be as scary as clowns.
But it’s actually a lot easier than you think, and it has hundreds more opportunities for growing your blog than Jetpack.
It’s like comparing a Prius to a Tesla!
How do you learn Google Analytics?
Follow along with this presentation!
Botify Webinar - The new Version of Botify KeywordsBotify
With our new version of Botify Keywords, we are revolutionizing keyword research and ranking analyses by providing full transparency into what, when, where, and on what device people are searching.
Speed & Performance Optimisation: How to Meet Users' High Expectations - Rach...DeepCrawl
This talk aims to change mindsets from focusing on traditional speed metrics, to thinking about how users actually perceive page load and what their priorities are in order to have positive user experience, and what we can do as SEOs and marketers to optimise for those crucial aspects.
SearchLeeds 2019 - Polly Pospelova - How to hack rankings with page speed opt...SearchLeeds
Google first announced that website speed would become a ranking factor way back in 2010, but yet there’s been no evidence of it clearly having an impact. So to find out if speed and performance do indeed affect rankings, Delete’s SEO R&D team ran an experiment. They wanted to know if rankings could be ‘hacked’ by improving speed and performance and if they could, what it would take to do it. In this talk Polly shares exactly what her team did and more importantly what they achieved. From migrating to HTTP2 and advanced image manipulation, to ‘hacks’ for the handling of critical resources, all the crucial tactics involved that were needed to achieve a top performance score will be covered with real examples.
SearchLeeds 2019 - Bastian Grimm - Peak Ace - Why most SEO audits are sh*tSearchLeeds
To navigate Google’s several hundred ranking factors and signals, SEOs often create staggeringly vast audit recommendations without taking a client’s industry, available resources and current circumstances into account. This can have a serious negative effect on revenue streams and ROI. Bastian Grimm's SearchLeeds talk explained how to intelligently prioritise these measures according to impact. He shared his tips, tricks and best practices
based on over 200 audits that his team implemented over the past 3 years, broken down by industry/vertical. No more trial and error – here’s how to apply an SEO strategy that’s effective, efficient and truly tailored to your needs.
What will happen to SEO ranking factors in 12 months? with some useful tools which you can use them for your business and improve your website in SERPs.
UnGagged LA 2019 - The Business Value of Tech SEO - Jennifer HoffmanJennifer Hoffman
How can you prove the value of the work you do as a Technical SEO? In this talk I bream down what I feel are 3 areas that Tech SEOs can and should be working within in order to help justify more budget and resource for their craft.
SEO Checklist for Google Mobile First IndexErudite
Google will switch to a mobile 1st index in 2018. This means a HUGE opportunity for anyone in digital. SEO, CRO, UX professionals can drive performance gains for clients by making sure this work is on the schedule NOW!
20 Free SEO Tools You Should be using for your daily, weekly or monthly SEO routine. Some of these tools may seem familiar, but you may be missing a killer use case. Other tools will make you go Awww. Don’t miss a session with 1 minute per tool and use-case, guaranteed take away for everyone.
Automating Google Analytics in 2018 - Jeff Sauer from JeffalyticsJeff Sauer
Set It and Forget It, Right? Automation of Analytics
* Process of automating analytics
* Tools for automating analytics & results that can be expected from analytics automation
* Battle-proven methods for automating analytics
It's time to rethink reporting - how useful are rankings anyway? How do we monitor SEO and convince the boss we're doing a good job? How much of this can we automate? This talk is from BrightonSEO April 2018.
Take Control of Your Website for PR Pros! PRSA Southeast District ConferenceCaitlin Jeansonne
Is your PR expertise being trumped by marketing specialists? You can regain control of your website by becoming skilled in the basics of website analytics and SEO. With this knowledge, you will have more control over your website strategy. This session covers how to use web analytics to analyze your current performance, what benchmarks you should use, and which statistics you should focus on. You’ll learn how to research and identify your target audience and to discover what search terms they use to find you. You’ll get a basic introduction to SEO, with understandable explanations of how search engines work.
IACM SmartLearn Ltd. bagged the most prestigious Bhamashah Award for the year 2012 for spreading the skill education in India and for their Livelihood projects especially for rural youth from Shri Murli Manohar Joshi , Chairman of Public Accounts Committee (PAC), senior BJP leader and MP.
A simple and easy way to give with something you are already using EVERY day!!
Who do YOU know who has a cell phone?
The ONLY wireless Company that pays You to be a customer!!
My Business Strategy, Inc., recommends specific strategies and tools to help sales people, marketers, and small business owners effectively build more new relationships faster. Please share and 'Like' MBSI on Facebook and follow us on LinkedIn.
Since among the most relevant problems when referring to brands are those related to the management of a multi-brand system (Hill et al., 2005), a company must formulate its basic strategic brand principles in view of two central themes, which are:
Brand Architecture; and a Brand Portfolio.
Отраслевой обзор в сфере ЖД перевозок и в частности труб большого диаметра. Статья подготовлена в рамках PR-стратегии и продвижения компании УниверсалТранс Групп
7 Tips to Boost Your Website's SEO by gopal.pdfGopal Katoch
🚀 Boost Your Website's SEO with These 7 Tips! 🚀
In today's digital world, a strong online presence is key to success. Enhance your website's visibility with these actionable SEO tips:
1. Conduct Keyword Research (#KeywordResearch): Find relevant keywords and strategically use them in your content and meta tags.
2. Optimize Loading Speed (#PageSpeed): Fast-loading websites rank higher. Optimize images and enable caching for better user experience.
3. Create High-Quality Content (#QualityContent): Engage your audience with valuable and relevant content that solves their problems.
4. Optimize Meta Tags and Descriptions (#MetaTags): Craft compelling titles and meta descriptions with relevant keywords to improve click-through rates.
5. Build Backlinks from Reputable Sources (#Backlinks): Quality backlinks from reputable sites boost your website's authority.
6. Improve Website Navigation and User Experience (#UX): Make your website easy to navigate and mobile-friendly to keep users engaged.
7. Monitor and Analyze SEO Performance (#Analytics): Track your website's performance with tools like Google Analytics to make informed decisions.
Implement these tips to boost your website's SEO, attract more organic traffic, and grow your business! Remember, SEO is a marathon, not a sprint. #SEO #DigitalMarketing #WebsiteOptimization #OnlinePresence 📈✨
10 Technical SEO Wins to Dominate Google SearchJeanneTan16
10 Technical SEO tips and strategies to rank on Google and thrive in the age of generative search. Slides from Jeanne Tan's talk on technical SEO at WordCamp Malaysia 2023.
An example of our online marketing audit that we offer for FREE.
If you need online marketing help and want experienced professional marketing advice in a language you can understand then contact us now......its FREE with no obligation, so what have you got to lose!
Presentation about SEO for IAB Belgium @Google Offices BXL (intermediate level)
TOC:
- The SEO Pyramid
- Which ranking factors matter
- SEO trends
- SEO Migration
- New sites & SEO
- Social Media & SEO
- International SEO
- Local SEO
- Video & Image SEO
- Keyword Research (finally done right)
- Optimizing your website / writing content