Blogging for Business with the Houston Tech Center


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As a panelist on the Houston Technology Blogging for Business panel, here are a few thoughts on the 4 Pillars of Social Media campaigns and also some ideas on ways businesses can use blogging to rock it out.

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Blogging for Business with the Houston Tech Center

  1. 1. <ul><li>Katie Laird </li></ul><ul><li>[email_address] </li></ul><ul><li> // </li></ul>The path to Blog-lightenment Finding the Zen in the business of Biz Blogging
  2. 2. What we’ll talk about... <ul><li>The 4 Pillars of Social Media Marketing </li></ul><ul><li>How can your business use a Blog? </li></ul><ul><li>Business blogs in action </li></ul>Because you don’t want your Biz Blog half-baked
  3. 3. That Blogging, it’s so hot right now
  4. 4. Big deal to them, big business to you
  5. 5. A brief look at the 4 Pillars of Social Media Success <ul><li>Consulting </li></ul><ul><li>Training </li></ul><ul><li>Recruiting ** </li></ul><ul><li>Promoting </li></ul>
  6. 6. 1. Consulting <ul><li>What are your goals? </li></ul><ul><li>Survey within and without </li></ul><ul><li>Participation is key </li></ul><ul><li>Make sure things are right in the offline world too </li></ul>
  7. 7. 2. Training <ul><li>Social Media etiquette school </li></ul><ul><li>Use those student interns for knowledge sharing! </li></ul><ul><li>Play nice with others on your own for practice </li></ul><ul><li>Patience, patience, patience </li></ul>
  8. 8. 3. Recruit <ul><li>Identify your current in-house Social Media rock stars </li></ul><ul><li>Recruit those that know and can show you how </li></ul><ul><li>Stay humble </li></ul><ul><li>Be as transparent as possible </li></ul>
  9. 9. 4. Promoting <ul><li>Disclosure is essential </li></ul><ul><li>Reach out to your communities </li></ul><ul><li>It’s not all about you </li></ul><ul><li>Get busy with the ‘invite friends’ button </li></ul>
  10. 10. Nifty ways to Business Blog
  11. 11. 1. Share Thy Brain Candy Event marketing company shares the love
  12. 12. 2. Customer Relations The Everything Typepad Blog
  13. 13. 3. Conferences and Events PRSA International 2007 Conference
  14. 14. 4. Grow your Brand Photojojo Blog
  15. 15. 5. Viral Marketing - The Good and the Uber-Lame Flogs (fake Blogs) = bad
  16. 16. Keep up the Blogging magic <ul><li>Write regularly (2x week optimal) </li></ul><ul><li>Comment regularly </li></ul><ul><li>LINK LOVE!!!! At least 2 links a post </li></ul><ul><li>Reach out to other Social Networks to grow community </li></ul><ul><li>Use images as much as humanly possible </li></ul>
  17. 17. Rich Media = happy eyeballs and more readers <ul><li>Use other free online social networks to host or discover Rich Media: </li></ul><ul><ul><li>Video: </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><li>Photos: </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><li>Audio: </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul>Keep up the Blogging magic...
  18. 19. But it’s really all about the people
  19. 20. The Human Bottom Line <ul><li>Who are you connecting? </li></ul><ul><li>What relationships are you building? </li></ul><ul><li>Are you crossing online and offline marketing to reach the masses? </li></ul><ul><li>Are you having fun and getting smarter? </li></ul>
  20. 21. Thanks for participating today!