Social Media Marketing Workshop given at the Patsy T. Mink Center for Business & Leadership at the YWCA of O'ahu.

1. Social Media Marketing Workshop | Beau Mueller17 May 2013
Workshop at the Patsy T. Mink Center for
Business & Leadership at the YWCA of O’ahu
Presented by Beau Mueller
Hawaii Web Strategist
SOCIAL MEDIA MARKETING

2. SOCIAL MEDIA? NOT A TOOL!
“Social Media is not a specific
tool. It is not Facebook,
Twitter or Pinterest. Social
media is about reaching out
and building relationships.” –
Doug the Debunker

3. 17 May 2013
FACEBOOK – “ENVISION A WORLD…”
Social Media Marketing Workshop | Beau Mueller

4. 17 May 2013
LET’S GET STOKED! SOME BENEFITS:
Social Media Marketing Workshop | Beau Mueller
 Generate Leads
 Build a following
 Get Customers
 Buzz! Buzz!
 $$$
For your business:
 Establish yourself as an expert in your field
 Build your network
 Manage your reputation
 Get you work
For you!
 Traffic
 PR/Reputation
 Feedback
 SEO
 Educate

5. SOME OF THE (MANY) PLATFORMS

6. FACEBOOK
“Facebook is the only place
where it is acceptable to talk
to a wall”

7. 17 May 2013
FACEBOOK – “THINK SOCIAL FIRST”
Social Media Marketing Workshop | Beau Mueller

8. TWITTER
“Twitter provides us with a
wonderful platform to
discuss/confront societal
problems. We trend Justin
Bieber instead.” – Lauren Leto

9. 17 May 2013
TWITTER – 140 CHARS TO SUCCESS
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porttitor dignissim. Maecenas
massa pellentesque nullam
vestibulum mollis, tincidunt
mauris orci duis dignissim, sit
integer scelerisque lorem
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vivamu.
Social Media Marketing Workshop | Beau Mueller

10. 17 May 2013
TWITTER CASE STUDY #1 – REGAL CINEMAS
Social Media Marketing Workshop | Beau Mueller
“@RegalMovies significantly increased engagement during their campaign.
In fact, they received over 8,900 Retweets—a 4x increase compared to
similar, organic campaigns. Overall, @RegalMovies saw an engagement
rate of 3.5% with their Promoted Tweets. They also gained more than
10,000 new followers in the first four days of the campaign.”

11. 17 May 2013
TWITTER CASE STUDY #2 – RED CROSS
Social Media Marketing Workshop | Beau Mueller
 Ask a Fun and Simple Question
 Retweet Partners
 Ask for Retweets
3 Keys to Success:

12. 17 May 2013
TWITTER – TACTICAL TIPS
Social Media Marketing Workshop | Beau Mueller
1. Promote others
2. Be the first to break the news
3. Infuse personality into your profile
4. Ask for a retweet
5. Connect people
6. Tweet again
7. Leave space
8. “The biggest mistake we see companies make when
they first hit Twitter is to think about it as a channel
to push information.” – O’reilly & Milstein, The Twitter
Book
EIGHT TIPS

13. PINTEREST
“Twitter is about what I’m
doing right now, Facebook is
about my online identity—
who I am and who I know.
Pinterest is about who I want
to be.”

14. 17 May 2013
PINTEREST CASE STUDY - KOTEX
Social Media Marketing Workshop | Beau Mueller
“We had a ripple effect and women who were
not involved in the campaign posted statuses like
‘What is this deal with all the Kotex gifts, can I
have one too?!’ The main purpose was to have
woman talk about the brand and the
experience and it worked.”
Summary
KITS SENT Interactions Impressions
50 2,284 694,853

15. 17 May 2013
HAWAII ORGANIZATIONS ROCKING PINTEREST
Social Media Marketing Workshop | Beau Mueller

16. 17 May 2013
PINTEREST – TACTICAL TIPS
Social Media Marketing Workshop | Beau Mueller
1. Appeal to users’ aspirations
2. Act as a resource
3. Promote pins on other social media
4. Follow others
5. Post on Saturday Mornings
MORE TIPS

17. YELP!

18. LINKEDIN
“You will get all you want in
life, if you help enough people
get what they want”

19. 17 May 2013
LINKEDIN – 5 STEPS TO GROWING YOUR BIZ
• Complete your profile
• Connect with everyone
• Endorse and recommend
others
• Create your own,
targeted group
• Optimize your profile
Social Media Marketing Workshop | Beau Mueller
5 STEPS

20. 17 May 2013
LINKEDIN CASE STUDY – JMF INTERNATIONAL
Social Media Marketing Workshop | Beau Mueller
1. Brush up your profile
2. Join 50(!) Groups
3. Scour the Group Digests
4. Engage in Discussions
5. Connect
6. Move the conversation
online
7. Reevaluate
SEVEN (MORE) STEPS TO CULTIVATING
SUCCESSFUL BUSINESS RELATIONSHIPS

21. 17 May 2013
AND MANY MORE
Social Media Marketing Workshop | Beau Mueller
WordPress
Tumblr
Blogging/Microblogging
Instagram
Flickr
Photo Sharing
YouTube
Vimeo
Video Sharing
Kickstarter
CauseVox
Crowdfunding/Crowdsourcing

22. 17 May 2013
CRAFTING A STRATEGY – ONE 8 STEP MODEL
Social Media Marketing Workshop | Beau Mueller
8 EASY STEPS
1. Define your objectives
2. Determine your
audience
3. Decide on platforms
4. Set a social media
policy
5. Determine roles &
responsibilities
6. Engage
7. Promote your presence
8. Listen & measure your
success
Source: NatalieGovender.com

23. 17 May 2013
8 STEP “TOOL-AGNOSTIC” APPROACH
Social Media Marketing Workshop | Beau Mueller

24. 17 May 2013
GROUP ACTIVITY
Social Media Marketing Workshop | Beau Mueller
In groups of 3-4, use what
you’ve learned today
(and what you already
know) and one of the 8
step models to put
together a basic social
media marketing plan for
MCBL.
MAKE A PLAN
Present your ideas to the
class and class will
discuss/comment.
Let’s get MCBL rockin’ on
social media!
PRESENT IDEAS

25. 17 May 2013
HOMEWORK
Social Media Marketing Workshop | Beau Mueller
Make a plan for your business or organization. If a plan is
already in place, put together some ideas on how it can be
improved. Be prepared to say a bit about what you came up
with!
MAKE A PLAN!
In the course of making the plan you will surely have some
questions. Bring them and hopefully I or the class members
can help! For example, “Knowing that x is my goal, what
tools or apps can I use to help.”
BRING QUESTIONS!
Do something crazy!

26. “ Focus on how to be social, not on how
to do social!” – Jay Baer
PHONE
808.321.1594
EMAIL
beau@beaumueller.com
WEBSITE
www.beaumueller.com
Mahalo! Questions?