Are you trying to figure out how to keep up with your agile, "speed of light" development team? Are your clients calling, emailing, Tweeting, and Facebook-ing you with questions about interfaces and features that are changing? Today's tech marketing & sales team faces a unique set of challenges as you focus on business development while your programming team is focused on daily updates to the code, efficiency, and scalability at lightening speeds. How do you sync up your sales, marketing, and technology departments to succeed? Caitlin Kaluza & Courtney Pemberton lead the Marketing & Sales teams for Tendenci Content Management Software. Caitlin & Courtney will discuss their experiences marketing an open source CMS that is constantly evolving, including tips for communicating constant changes to clients & prospects, closing sales, & focusing your marketing message internally and externally when your target continues to move.

1. MARKETING TECH
How to Adapt When Your Product is New Every Day

2. Are you trying to
figure out how
to keep up with
your agile,
"speed of light"
development
team?

3. Are your clients
calling, emailing,
Tweeting, and
Facebook-ing you
with questions
about changes?

4. How do you
balance
marketing &
technology
without going
crazy?

5. Presented by
Caitlin
Kaluza
Marketing Manager
Schipul - The Web Marketing Company
schipul.com/qcait

6. Presented by
Courtney
Pemberton
Sales Manager
Schipul - The Web Marketing Company
schipul.com/cpembyrun

7. We’ll draw from our experience
marketing Tendenci Open Source
CMS to discuss...

8. How do you get on the
same page with your
programming team?

9. How do you explain
changes to clients?

10. How do you anticipate
the future?

11. How do you keep
everyone in the loop
internally & externally?

12. And how does it all
effect your
marketing message?

13. Vote for “Marketing Tech:
When Your Product is New
Everyday” on the SXSW
2013 Panel Picker to find
out!

14. We hope you’ll join us!