Week 1 of a 5-week Social Media Training for Small Business Owners Course

1. Week 1: Facebook

2. “80% of social media
users prefer to
connect with brands
through Facebook..”
– From The Power of Visual Storytelling, Ekaterina Walter and Jessica Gioglio

4. What is Facebook?
• A FREE social networking website that allows users
to create profiles, upload photos/videos, send
messages and keep in touch with
friends/family/colleagues/etc.

5. What can I do with Facebook?
• Keep in touch with your family/friends
= PERSONAL PROFILE

6. PERSONAL PROFILE
•Posting/Commenting on
photos
•Interact with your
friends/family
•Great for networking
•Great for “Facebook
stalking”

7. PERSONAL PROFILE
•IS AN ONLINE
JOURNAL OF YOUR
LIFE

8. What else can I do with Facebook?
• Create a Page for your
business/organization/NPO/school/chu
rch/etc.

10. Why Should I Create a Facebook Page?
•Looking to ENGAGE your audience
•Looking to INFORM your audience
•Have things to SHARE with your audience
•NEED TO HAVE A WRITTEN OUT GOAL BEFORE
CREATING FACEBOOK PAGE

11. AWESOME EXAMPLE!
•No calls to buy Skittles
•Few posts about contests or
promotions for the candy
Skittles is treating Facebook as a
place to further establish the
brand’s attitude before a large
audience with the help of good
images and good writing.

13. How Manor College
uses Facebook

14. Inform

15. Engage

16. Share

17. IN CLASS ACTIVITY!
•Grab a partner and explain to them what
your business is and why you want a
facebook page
•Work with that person and create two goals
for your business Facebook page

18. What Works (and what doesn’t)
for Manor College
- VIDEOS/PHOTOS
- POSTS ABOUT VET TECH/ANIMALS
- POSTS ABOUT ATHLETICS
-HOLIDAYS
So how do you figure out what works?
Trial & Error

19. (a few) GOLDEN RULES:
To Manage a Facebook Page
•Post DAILY (actually multiple times a day)
•Diversify your Content
•Schedule posts at different times throughout day/week
(will learn how to do that later in course)
•PHOTOS, PHOTOS, PHOTOS!

20. WHY your
business should
be on Facebook

21. How I found my
wedding photographer
on Facebook

23. Real Life Examples

24. Real Life Examples