Credit Unions can utilize social media to determine the needs of their members and to compete with big banks.

1. social media
for Credit Unions
Danny Keith Chief Development
and Technology Officer
Second Harvest Food Bank

8. Why does my Credit Union
need a Social Media Presence?
 Social Media is not any different than
traditional media. It is the Second Internet.
 If used properly you can increase your
client interaction.
 Social Media provides you a targeted voice
for your credit union’s services.
 Social media is often times used to
reference your credit union’s
communication with clients.

11. Social Media and You
 Social Media gives you the opportunity
to speak to the people that want to
hear what you have to say.
 Involve clients in the process, identify
what you can handle, then ask them for
input.
 New Golden Rule:
 You do not own your brand, your
customer does.

13. Creating a Facebook Page

14. Social Integration
 By adding a Facebook “Like” button you
allow the reader to virally share your
content at will.
 Syndicating your blog into Facebook Fan
Page and LinkedIN Profile creates a
channel for your content.
 Connect business Twitter account to
Facebook Fan Page.
 Connect YouTube channel to Facebook
Fan Page.

15. How will they find you?

16. Why users hide your
updates
3 main reasons:
They lose interest in your product or
updates
Too many updates, too frequently
Insufficiently engaging content

17. Status Updates
 Why are they there?
 What do they want?
 Status updates should embrace:
 Consistency
 Quality over quantity
 What incentive are they given
once they “like” you?

22. Danny’s Contact Info
dk@thefoodbank.org
Facebook.com/DannyKeith
Twitter.com/RickyDanny
Linkedin.com/in/DannyKeith
ARTICLES FOR REFERENCE
http://www.huffingtonpost.com/craig-newmark/infograph
Technology
Download this presentation here
http://www.slideshare.net/dannykeith
Reference Lou Kerner from Wedbush Private
Shares Group