Social Media for Non Profits

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Social Media for Non Profits presentation at 2011

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Social Media for Non Profits

  1. 1. social media for Non-Profits<br />Danny KeithChief Development<br />and Technology Officer <br />Second Harvest Food Bank<br />
  2. 2.
  3. 3. Why does my nonprofit <br /> need a blog?<br /><ul><li>Social Media is not any different than traditional media. It is the Second Internet.
  4. 4. If used properly you can increase your donation revenue.
  5. 5. Social Media provides you a targeted voice for your nonprofit message.
  6. 6. Blogging is unique content that search engines give favorable ranking results.</li></li></ul><li>
  7. 7.
  8. 8. Social Media and You<br /><ul><li>Social Media gives you the opportunity to speak to the people that want to hear what you have to say.
  9. 9. Involve clients in the process, identify what you can handle, then ask them for input.
  10. 10. New Golden Rule:
  11. 11. You do not own your brand, your customer does.</li></li></ul><li>
  12. 12. Social Media Integration<br /><ul><li>By adding a Facebook“Like” button you allow the reader to virally share your content at will.
  13. 13. Syndicating your blog into Facebook Fan Page and LinkedIN profile creates a channel for your content.
  14. 14. Connect YouTube channel to your nonprofits’sFacebook Fan Page.</li></li></ul><li>Creating a Facebook Page<br />
  15. 15. Social Integration<br /><ul><li>By adding a Facebook “Like” button you allow the reader to virally share your content at will.
  16. 16. Syndicating your blog into Facebook Fan Page and LinkedIN Profile creates a channel for your content.
  17. 17. Connect business Twitter account to Facebook Fan Page.
  18. 18. Connect YouTube channel to Facebook Fan Page.</li></li></ul><li>How will they find you? <br />
  19. 19. Why users hide your updates<br />3 main reasons:<br /><ul><li>They lose interest in your product or updates
  20. 20. Too many updates, too frequently
  21. 21. Insufficiently engaging content</li></li></ul><li>Status Updates<br /><ul><li>Why are they there? What do they want?
  22. 22. Status updates should embrace:
  23. 23. Consistency
  24. 24. Quality over quantity
  25. 25. What incentive are they given once they “like” you?</li></li></ul><li>Facebook Insights<br />
  26. 26. Facebook Insights continued<br />
  27. 27.
  28. 28.
  29. 29. Danny’s Contact Info<br /><ul><li>dk@thefoodbank.org
  30. 30. Facebook.com/dannykeith
  31. 31. Twitter.com/rickydanny
  32. 32. Linkedin.com/in/dannykeith
  33. 33. ARTICLES FOR REFERENCE
  34. 34. http://www.huffingtonpost.com/craig-newmark/infographic-how-the-top-5_b_1011176.html?ir=Technology
  35. 35. Download this presentation here http://www.slideshare.net/dannykeith</li>

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