The document discusses social content publishing and how Compendium helps clients create and share content across social media platforms like blogs, Facebook, and Twitter to acquire new leads and customers. It works with clients ranging from small to large businesses. Social media increases a company's reach to existing customers, employees, and prospects. It can also be used as a marketing tactic for customer retention and acquisition of new customers and employees. On average, people on social networks have around 120 friends but regularly interact with only a few. Most social networking involves broadcasting to acquaintances rather than direct engagement.

1. Social Content Publishing Social Media as an Acquisition Strategy Frank Dale Vice President Operations Follow me @frankcdale or Google: “Frank Dale Compendium”

3. Share content (blogs, search engine optimization, Facebook, and Twitter)

6. Social Media Increases Access Employee Customer Customer Customer Customer Prospect Employee Prospect

8. Social Media as a Marketing Tactic Employee Customer Retention Customer Customer Retention

11. Social Network Behavior

12. Average Facebook member has 120 friends…

13. They interact with on average 4-6 people regularly

14. Only 22% of Twitter Relationships Are Reciprocal “What is Twitter?” http://www.slideshare.net/haewoon/what-is-twitter-a-social-network-or-a-news-media-3922095?from=ss_embed

15. Most Social Networking is Broadcasting…Not Engaging Dunbar Circle, Wikipedia Images “Put differently, people who are members of online social networks are not so much “networking” as they are “broadcasting their lives to an outer tier of acquaintances who aren’t necessarily inside the Dunbar circle,” -Lee Rainie, the Director of the Pew Internet & American Life Project in The Economist

17. 71% of adults cited opinion of family/friends as greatly influencing decisions“Using Social Media to Sound Off About Brands,” AdWeek, June 4, 2010

18. Customer Prospect Acquisition Employee Acquisition Prospect

19. People You Know People You Don’t Know Sorry.

25. What people do when they are online Pew Internet & American Life Project

29. Social Content Publishing Thank you!