2012 MatchMaker Conference - Social Media for Business Workshop by Heidi Otway

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The world we live in is now more connected than ever. With the evolution of social and digital media, more and more people are technologically advanced, giving them the power to get information, offer feedback and influence their friends or peers instantly. There’s value in reaching and engaging the tech savvy consumer, and this presentation will walk you through the latest communications trends, tools and best practices that are helping businesses successfully communicate in a social world.

Social Media for Business
Heidi Otway, APR
Director of PR and Social Media

117 S. Gadsden Street, Tallahassee, FL 32301 | 850.681.3200

“What’s the Best Social
Network For
_________?”

Listen:
Who is your audience?
Where are they?
What are they saying?
When are they talking?

Listening Tools:
Radian 6 Viral Heat
Google Facebook
Social Mention Twitter
HootSuite TweetDeck
CrowdBooster Twitter Fall
TweetReach Klout

Develop a Plan:
What do you want to achieve?
What is your offer and is it unique/relevant?
How can you contribute?
What are you going to say, show or offer?
What resources/time are you willing to invest?

Promote your social networks:
Use Online and Social Network Ads
Display social media icons
Collaborate with customers and employees
Use offline activities

Assist with Action:
Connect by responding
Ask questions
Keep em’ coming back
 Contests
 Post photos/videos
 Offer Incentives
 Special Invitations/Offers
 Share Events

Evaluations

Are more people talking about your business?
Is traffic up on your company website?
More sales, more inquiries, more requests for info?
Are staff/employees satisfied?
Any positive feedback from customers?
Sharing and mentions from fans?
Are you being recognized offline?

Connect with Me…

Twitter:
www.twitter.com/heidiotway
LinkedIn:
www.linkedin.com/in/heidotway
Facebook:
www.facebook.com/heidiotway
Email:
Heidi.Otway@SalterMitchell.com

117 S. Gadsden Street, Tallahassee, FL 32301 | 850.681.3200

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