The document provides an overview of social media and engagement marketing. It discusses objectives for using social media, evaluating success, planning audience and strategy, using various tools and tactics like blogs and Twitter, and tips for engagement. Examples are given of both successful and unsuccessful social media use by brands like Skittles. Resources for further information are also listed.
WLA 2021 - Digital Programming for Top ResultsMorgan Mann
Presented at the Wisconsin Library Association 2021 Winter Conference by Morgan Mann, Community Relations Library Assistant at Door County Library. Featuring statistics on the current numbers for social media outreach internationally and within Wisconsin and surrounding states.
10 Ways to Improve Your Social Media Strategy ImmediatelyRebekah Radice
To succeed in social media, you have to do the work. That means putting a plan in place and taking an integrated and strategic approach. Here's 10 ways to improve your social media strategy immediately.
WLA 2021 - Digital Programming for Top ResultsMorgan Mann
Presented at the Wisconsin Library Association 2021 Winter Conference by Morgan Mann, Community Relations Library Assistant at Door County Library. Featuring statistics on the current numbers for social media outreach internationally and within Wisconsin and surrounding states.
10 Ways to Improve Your Social Media Strategy ImmediatelyRebekah Radice
To succeed in social media, you have to do the work. That means putting a plan in place and taking an integrated and strategic approach. Here's 10 ways to improve your social media strategy immediately.
The slides used for a social media lunch and learn session at TECHEAD on Sept. 28, 2012. Short'n'snappy version of a course that, in its full form, lasts two days!
Developing an Effective Content Marketing and Social Media StrategyTypeset
II prepared this presentation for the Future Proof Workshop at the Online Retailer Conference in Sydney, Australia in August 2013. The presentation focuses on the importance of a content marketing strategy, the 3 necessary components to a mature strategy, tips from professionals and traps to avoid.
How to Use Social Media to Influence the WorldSean Si
Here's the deck to my talk for the 23rd ASA Congress which was at The Grand Ballroom of Marriott Hotel. It was an awesome experience and I only had two points:
1) Use social media for good and
2) You have to have authority to use social media influentially.
My company: https://seo-hacker.net
Learn how to use Pinterest strategically in your branding and social media marketing. Find out how to drive traffic to your website, gain visibility, and establish your expertise. This is a great tool any business can use with a little creative thinking!
How to Use Social Media to Grow Your Businessknowhownow
The internet continues to shape the way we do business and the way we communicate with our clients and our communities.
At this webinar you'll learn why NOW is the time to get your business using the latest social media tools.
Don't be baffled by terms like 'Web2.0'. Discover the web's edge (including simple practical applications) and why your business should be navigating the boundaries today.
20 Steps to Make Sure Social Media Doesn't Leave Your Business BehindSquare Martini Media
Angie Swartz, Square Martini Media, presents to National Association of Women Business Owners (NAWBO) for the 3rd year on social media. "20 Steps to Make Sure Social Media Doesn’t Leave Your Business Behind"
Develop a social media marketing roadmap for your organization plus tips on blog marketing and Twitter from TopRank Online Marketing CEO Lee Odden.
Presentation from ClickZ OMS event in Minneapolis 2009.
You would think that getting your word out in an information age would be as easy as reaching for the phone. But with the power of industrial strength communication tools spewing loads of content in all directions, sometimes it seems like everyone is shouting at once. To help your organization communicate effectively, NCTI suggests 10 Tips to raise your voice above the deafening din.
This presentation was delivered on 1/31/09 at the assistive technology industry association conference.
The slides used for a social media lunch and learn session at TECHEAD on Sept. 28, 2012. Short'n'snappy version of a course that, in its full form, lasts two days!
Developing an Effective Content Marketing and Social Media StrategyTypeset
II prepared this presentation for the Future Proof Workshop at the Online Retailer Conference in Sydney, Australia in August 2013. The presentation focuses on the importance of a content marketing strategy, the 3 necessary components to a mature strategy, tips from professionals and traps to avoid.
How to Use Social Media to Influence the WorldSean Si
Here's the deck to my talk for the 23rd ASA Congress which was at The Grand Ballroom of Marriott Hotel. It was an awesome experience and I only had two points:
1) Use social media for good and
2) You have to have authority to use social media influentially.
My company: https://seo-hacker.net
Learn how to use Pinterest strategically in your branding and social media marketing. Find out how to drive traffic to your website, gain visibility, and establish your expertise. This is a great tool any business can use with a little creative thinking!
How to Use Social Media to Grow Your Businessknowhownow
The internet continues to shape the way we do business and the way we communicate with our clients and our communities.
At this webinar you'll learn why NOW is the time to get your business using the latest social media tools.
Don't be baffled by terms like 'Web2.0'. Discover the web's edge (including simple practical applications) and why your business should be navigating the boundaries today.
20 Steps to Make Sure Social Media Doesn't Leave Your Business BehindSquare Martini Media
Angie Swartz, Square Martini Media, presents to National Association of Women Business Owners (NAWBO) for the 3rd year on social media. "20 Steps to Make Sure Social Media Doesn’t Leave Your Business Behind"
Develop a social media marketing roadmap for your organization plus tips on blog marketing and Twitter from TopRank Online Marketing CEO Lee Odden.
Presentation from ClickZ OMS event in Minneapolis 2009.
You would think that getting your word out in an information age would be as easy as reaching for the phone. But with the power of industrial strength communication tools spewing loads of content in all directions, sometimes it seems like everyone is shouting at once. To help your organization communicate effectively, NCTI suggests 10 Tips to raise your voice above the deafening din.
This presentation was delivered on 1/31/09 at the assistive technology industry association conference.
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
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Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
How The Heck Do I Do Social Media Marketing - A Basic 101 LessonLiana "Li" Evans
Wondering how the heck to get started in Social Media Marketing? What are the basics you need to know before diving in with the sharks that swim in these social media waters? View this presentation!
This was a solo presentation given at Search Engine Strategies in New York in March 2010. This session covered the basics of social media, things too look out for, things to do and not to do, what goes into a strategy and how different types of social media communities relate to the types of people that are present in social media.
Check out http://www.socialconversations.com for more!
Introduction to Social Media for FranchisorsMike Sobol
In introduction to how social media works, why franchisors should be involved, and how to get started.
Originally delivered by Mike Sobol and Martin Greenbaum at Faegre and Benson's conference on growing unit revenues in July, 2009.
Social Media Marketing: To Be Or Not To Be Chloe Lim
A starter guide to social media marketing - understanding when to priortize social media marketing as well as 8 key steps to create an effective social media marketing strategy.
The presentation was created for TSMN ( Travel sales & marketing network) social media marketing workshop.
Maryland Parks and Recreation - Connecting People and Places SociallyLutricia Eberly
Curious what it means to engage your community socially? What to cultivate a stronger following on your existing social media platforms? Learn what you can do to engage your community at a higher level socially
We've entered a new era in nonprofit marketing. If you’ve dipped your toe in the social media waters, do you wonder why you aren’t reaching more people or raising more dollars? If you haven’t yet begun, have you considered what social media marketing might do to help you reach – or not reach -- your goals?
Join Claire Axelrad, J.D., CFRE for a discussion on social media marketing for nonprofits. We will explore why winging it no longer works in 2014 (e.g., putting up a page and sporadically begging for ‘likes’ and ‘follows’) and help you use social media as a tool to boost awareness and investment. Plus, we’ll discuss the resources needed to achieve success and how to measure the return on your engagement.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
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As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
39. Skittles redesigned its website to function as a Twitter page in March 2009, with new updates for every Skittles-related tweet, as well as links to a number of social media pages on YouTube, Facebook, Wikipedia and Flickr. It was praised at the time for being innovative, experimental and brave, and for giving consumers some control of their brand reputation. It allowed Skittles to engage with customers who may not normally have visited their home page and traffic increased dramatically. The success was however short-lived as interest dropped off dramatically. In the long-term, the site did not engage with customers or offer them any content of value. Skittles didn’t actively participate or contribute to online conversations, they merely pulled in streams from different social media sites. Pranksters also decided to add to the Skittles Twitter feed with vulgar language and profanities so they would end up on the website, forcing the Mars family to abandon the campaign as the Skittles’ target market includes families and children.
How many get overwhelmed just thinking where to start? Well, forget what you know. Forget all of the platforms, the technologies, the war between whether Facebook or Twitter is better. They won’t be around in 5 years. Okay, maybe they will, but that is irrelevant. WHAT the technology is doesn’t matter – as it is always changing. That is the tactical implementation part. The key to social media and engagement marketing is strategy and communication. There has been a fundamental shift not only in the way we communicate but in how we expect to send/receive information. Find it in Yellow Pages/Catalog. Find it on website. Find it on phone – with reviews from those that are like me. Social media is probably the most mis-understood term in the world of marketing today. There are as many definitions as there are technologies. In essence, while I use the term “social media” (and will in this presentation), “social media” really means a collection of media that allows one to be social. It involves three things: conversation, media and portability.
Lecture v. Discussion Linear communication – how we typically think of “traditional” communication One to many. One to one. One to many: newspaper, television, website, print ad, online ad, OpEd, classroom lecture One to one: telephone call, IM, conversation with friend Key is “one.” Conversation follows a prescribed, linear pattern. “Traditional” does not mean medium it means construction of conversation. Speaking. Listening. Feedback. Follows traditional communication pattern (the one we were taught to abide by as children). “Don’t interrupt. Don’t change the message. The speaker is in control of the message, the delivery and the setting.” Message is delivered, then action occurs. One-way communication. We may both be talking, but the message only flows one direction. “TALKING TO”
Shift to multi-dimensional communication. Anthology – conversational v. traditional Communicate many to many – conversation has different contributors with or without a moderator, contributors may or may not know each other, message is fluid, non-linear. Multiple speakers, multiple platforms, fragmented listening, sharing. Spherical conversation – You are talking with each other, you are talking to me, I am talking to you, I am talking to someone else over here – about the same thing. Contributing to the same topic. Collaborating. TALKING WITH Lecture v. discuss/facilitate Distribute v. share Marketing copy v. marketing conversation Dictate v. guide
Time for a quiz! (This is where I make sure that you are awake and haven’t died of starvation). Here are some forms of communication. Which ones would be used for linear communication? Answer: all of them. The difference between, say a billboard and YouTube is this. A billboard has one of the three “social media” components – it is a medium. Twitter has all three – it is a medium, it has potential for conversation and it is portable. However, it could be used for linear communication – send a tweet, “Buy my stuff.” One-dimensional, linear, one-way communication “one to many.” Change it to, “Give me the best reason to own a widget.” it becomes many to many (many opportunities to contribute with many people).
What makes social media marketing different is understanding this fundamental shift in communication. If you understand what the shift is (linear to multi-dimensional), it provides a benchmark against which you can measure all of your social media marketing efforts, to ensure it is performing the way you want it to. If you master this, you’re 75% of the way to being a social media “expert.”
Admittedly, this is an over-simplified piece of advice, but the more you understand what engages you, the better you understand how to use the tools, the more compelling your business campaign will be.
How I use social media -Friends/family -Trends -Work -Job/Networking Found new brands, organizations and contacts in areas of interest Food Environment Local movement
Social media is about trust – about confidence in what you have to say and how you say it. Part of every campaign is asking supporters to trust what you are saying, what you represent and who you are. If 75% is understanding the communication theory. 10% is understanding that social media demands transparency.
How do they use the social web? Creators? Joiners? Spectators? How well do they know you? Obviously easier to evangelize someone who knows/trusts you. Otherwise, you need to include an “education” component in your plan
80% of female Internet users have become fans of a product or brand on a social network site and 72% said they learned about a new product through social media . As the graph here shows, more than half of Facebook and Twitter users are over 35, not to mention LinkedIn. Social networking is a true cultural phenomenon, and there is no demographic that isn’t represented substantially on one or more sites. http://www.penn-olson.com/wp-content/uploads/2010/02/age-distribution.png http://www.socialmediaexaminer.com/top-5-social-media-myths-debunked/
Defining objectives. What are you trying to accomplish? What messages will your campaign send? Are they the right ones?
Most campaigns are really going to aim for three things: Create Awareness – informational, casual Educate – form opinions, insights, equip to make a decision Inspire Action – financial, advocacy, task (do something) They may take days to move from one step to another (rare), weeks or months. Your audience will come in at different levels, ready for different kinds of interaction.
LISTEN – THE most important step there is. Call to action – TELL people what you want them to do. Ask for their insight, opinion, stories. Share things they post/tell/talk about.
Just as you wouldn’t use a hammer to dig a hole or a pair of scissors to pound a nail, social media technologies and tools are used for different things.
This tends to be where people want to start. This is where it gets overwhelming. It is not as overwhelming though as it seems if you have a plan in place. Monitor = listen/measure Blog = thought leadership, engagement Facebook = social, informal, recruiting, blog traffic, event promotion, media sharing (video/photo), ask questions, post insights Twitter = listening, engagement, learning LinkedIn = engagement, networking, thought leadership YouTube = sharing stories, generating buzz
Engagement marketing isn’t just for marketing. This shift in communications has changed the way we find/view opinion leaders, tell our company story, network, recruit and fill jobs, evaluate the market, respond to news/competitors/market shifts. Different tools can be used for different objectives. Your organization may have different needs that can be filled in different ways by different people. Don’t forget to look at all of your needs/options.
What do you see? How many see a young woman? How many see an old woman? We can look at the same thing and see it two different ways. It’s one of the things that makes measuring social media so challenging. That is why setting objectives is so critical. Knowing where you want to end up will help you determine how to measure ROI and success and what you want to look for. people reached # of subscriptions # of social bookmarks # of interactions # of fans # of comments
Keep your objectives in mind. Get involved. Contribute. Think BEFORE you Tweet/Post/Comment. Learn how engagement marketing impacts/is impacted by other activities: SEO (Search Engine Optimization) Public Relations Marketing Website traffic Don’t fall into the “One” trap -Multiple platforms, multiple mediums, - don’t fall into the trap of using “social” platforms for nothing more than fancy linear communication Be in the Right Place at the Right Time Understand where your audience is and target them on the social network where they can be found. Make sure you are on as many social mediums as possible. Don't waste your time selling your carpet business on MySpace Have a clear message – or the whole thing is useless Poor content = the whole thing is useless
Nobody likes to hear negative feedback about their work, product or service. Many businesspeople fear that their social media profiles will be overrun by people posting complaints and competitors “flaming” their brand. But the beauty of social media interaction is that transparency and responsiveness rule the day. If a customer chooses to voice a complaint publicly, you have the chance to demonstrate your customer service ability to a wider audience. If the person is unreasonable and continues to post negative information, people observing the dialogue are more likely to admire your efforts to right the situation, rather take to heart the angry customer’s complaints. Plus, sometimes your customer base does the heavy lifting for you, like this gem from the American Airlines Facebook page. Crowdsourcing
BUT! Know where your audience is. If you ARE targeting Gen Y (18-24), LinkedIn is probably not the best place to do it. Go to your audience, don’t make them come to you.
All kinds of charts/graphs/research that will help you make your decision.