This document summarizes a workshop on using Facebook for businesses presented by the Social Media Club. It discusses why Facebook is important for reaching consumers and offers many functions. It explains the differences between personal profiles, pages for brands/businesses, and groups. It also provides tips on integrating Facebook into an overall marketing strategy and how to engage users through features like events, advertising, and calls to action. The document stresses setting goals for Facebook and maintaining a sense of community and responsibility.
Social Media Training for the Sacramento BIALesley Miller
This three hour training was prepared by 3fold Communications for the Sacramento BIA and covers an introduction to social media, and specifically focuses on blogging, Twitter, Facebook, LinkedIn, MySpace, Delicious, Flickr and YouTube.
I spoke to an undergraduate marketing class at SDSU about social media marketing. I was asked to speak about my background, social media marketing, how to set up a social media strategy, some use cases, and how to get a job in social media marketing.
Social Media Training for the Sacramento BIALesley Miller
This three hour training was prepared by 3fold Communications for the Sacramento BIA and covers an introduction to social media, and specifically focuses on blogging, Twitter, Facebook, LinkedIn, MySpace, Delicious, Flickr and YouTube.
I spoke to an undergraduate marketing class at SDSU about social media marketing. I was asked to speak about my background, social media marketing, how to set up a social media strategy, some use cases, and how to get a job in social media marketing.
How Social Media Can Impact Your BusinessMBA & Company
Social media has grown to the point where it is easily the most pervasive, effective and dynamic of all business channels. Twitter and Facebook have democratised the world of communications, meaning that we are all now part of one big conversation, and that consumers potentially have as much of a voice as brands do...
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
Social Media Marketing Plan for PresentationsEthos3
A simple 3-phase social media marketing plan to promote your presentation before, during and after you present. Increase your impact with this simple process.
Social media and E-mail marketing advantages presented at the 11th Annual National Muslim Business Conference at the Center for Human Excellence in Philadelphia, PA
Organization models for social media
- What is a good organization model for a mid size company, implementing a social media engagement strategy?
- How one person can make a difference in an SMB organization!
Challenge:
How can a “social media campaign” actually be successful if the rest of the company does business as usual? Many social media “strategies” are really just some tactical ideas with little impact to the business success. Consultants get fired and careers stale due to some basic lack of understanding. A company with more than 20 people need to think through the organizational implications.
Objective
This webinar shall give you the foundation and the most important insight to to setup a good organization model to successfully engage with customers, prospects, new customers and partners through social media.
Listening to the Conversation: Employer Brands and the Social MediaCarve
The risks and opportunities of the social meda to employer brands. Paul Harrison, Managing Partner of Carve Consulting, presents at ONREC Game changing recruitment technology conference, Chicago.
Optimizing Developer Efficiency Through API DesignJonathan LeBlanc
Building an efficient and scalable API design can mean the life or death of your developer community. While technical efficiency is a key factor in proper optimization, following a pragmatist approach to specification implementation and security can lead your API design down a path to certain doom.
Overview of three Yahoo! Technologies. Build your Own Search Service (BOSS), Yahoo! Query Language (YQL) and the Yahoo! Application Platform (YAP) for the University of South Carolina
How Social Media Can Impact Your BusinessMBA & Company
Social media has grown to the point where it is easily the most pervasive, effective and dynamic of all business channels. Twitter and Facebook have democratised the world of communications, meaning that we are all now part of one big conversation, and that consumers potentially have as much of a voice as brands do...
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
Social Media Marketing Plan for PresentationsEthos3
A simple 3-phase social media marketing plan to promote your presentation before, during and after you present. Increase your impact with this simple process.
Social media and E-mail marketing advantages presented at the 11th Annual National Muslim Business Conference at the Center for Human Excellence in Philadelphia, PA
Organization models for social media
- What is a good organization model for a mid size company, implementing a social media engagement strategy?
- How one person can make a difference in an SMB organization!
Challenge:
How can a “social media campaign” actually be successful if the rest of the company does business as usual? Many social media “strategies” are really just some tactical ideas with little impact to the business success. Consultants get fired and careers stale due to some basic lack of understanding. A company with more than 20 people need to think through the organizational implications.
Objective
This webinar shall give you the foundation and the most important insight to to setup a good organization model to successfully engage with customers, prospects, new customers and partners through social media.
Listening to the Conversation: Employer Brands and the Social MediaCarve
The risks and opportunities of the social meda to employer brands. Paul Harrison, Managing Partner of Carve Consulting, presents at ONREC Game changing recruitment technology conference, Chicago.
Optimizing Developer Efficiency Through API DesignJonathan LeBlanc
Building an efficient and scalable API design can mean the life or death of your developer community. While technical efficiency is a key factor in proper optimization, following a pragmatist approach to specification implementation and security can lead your API design down a path to certain doom.
Overview of three Yahoo! Technologies. Build your Own Search Service (BOSS), Yahoo! Query Language (YQL) and the Yahoo! Application Platform (YAP) for the University of South Carolina
People are no longer satisfied with flat, single-output websites
that do not personalize to the needs and differences of each viewer. With the wealth of data and interaction mining techniques being employed in everything from online sites to brick and mortar stores, we are truly seeing a major industry shift towards automatic personalization.
This session will cover the concepts of long-term personalization and on-demand emotional state interaction, which in turn can be used as the architecture to drive commerce and personalization.
Video available at http://www.youtube.com/watch?v=4sQYYCx_CQM&feature=em-share_video_user
Presentation on In-App Payments with HTML5 at Silicon Valley Code Camp (October 7th, 2012)
A brief overview of the open source technologies available for building social applications on top of social containers such as YAP, iGoogle, Orkut, MySpace, etc.
The landscape of commerce has shifted significantly over the last few years, and new technologies are enabling interconnected devices to blur the traditional offline and online boundaries of shopping. Within this talk, we'll explore how technologies like Bluetooth Low Energy, Arduino, and Leap Motion are building a new hardware landscape for commerce developers to shift the world notion of traditional commerce.
Securing RESTful APIs using OAuth 2 and OpenID ConnectJonathan LeBlanc
Constructing a successful and simple API is the lifeblood of your developer community. As we construct our API we need a secure way to authenticate and track apps & requests; OAuth 2 provides us with a secure and open way of doing just this.
In this talk, we will examine REST and OAuth 2 as standards for building secure API infrastructures, exploring architectural decisions in choosing REST standard variations and implementations of OAuth 2
Salem State College's Employee HandbookMartha White
I designed, took the photographs, created, worked with the publishing company, and edited the source document to create the first printed copy of Salem State College's Employee Handbook.
3Fold Communications Intro to Social Media TrainingLesley Miller
This social media training was prepared for Sacramento's Nonprofit Resource Center on 6/23/09. The three hour training covers an introduction to social media, and specifically focuses on blogging, Twitter, Facebook, LinkedIn, MySpace, Delicious, Flickr and YouTube.
Businesses at present are often looking to explore new channels to attract relevant customers. For this a community, group or a business page with fan base is utmost important. Creating a facebook business page, twitter handle etc.
How to use social media for business - Thriving LotusThriving Lotus
Since the invention of social media, it has emerged as one of the premier choices for businesses to reach the pinnacle of success. No business entity leaves a chance to take the assistance of social media marketing to enhance business functions. Organizations are getting trained to get the best out of it. Are you fully aware of how to use social media for your company's success? If not, then you must contact the right source to know its nerves. Even many Social Media Training Classes in Chicago are available that can help you in understanding the right usage of it in your business.
Social media has not only become a rage but also a mandatory aspect of everyone’s life. Businesses have a prolific scope at this platform. Social media marketing is a kind of Internet Marketing and it involves content, and appealing audio and visual.
Digital Marketing 101 2015
What is digital marketing? Why is digital marketing important? How can digital marketing help your business?
#1 mistake I see with clients is that they are not starting with their website first when it comes to digital marketing. Their web traffic is low due to sharing curated content and not pulling in the content to their website first and making their website the jumping off point to the content.
Think website first then look at distribution channels.
67% of the buyer's journey is done digitally. Are you prepared?
Advanced Social Media Strategies for Your Retail EstablishmentSand Shack
So you use Facebook, you blog, and maybe you even tweet, but what are some of the things you should be doing with these tools to increase business and build your brand? Join Brian Linton, founder of Sand Shack, as he dives deep into social media strategies relevant to the retail industry. Find out how and why to build a following online and authority in your space. Learn low cost, virtually free, strategies to increase traffic to your website and store without your customers feeling like they are being sold to, and learn the tricks and tips that he has used to build Sand Shack’s social media presence and increase his business.
Social Media. You've heard of it, you're probably doing it. This presentation is less "why you should use social media in your business", and more "how is it going with your business and what's new out there".
RETechTO JOLT Marketing with Ingrid MenningaGeorge O'Neill
Ingrid is heavily engaged in the social media world, from representing companies on social media sites to figuring out which updates get the most response from social media friends and followers. In her past life, Ingrid spearheaded the first ever social media campaign for Royal LePage Canada which resulted in a 400% increase in participation over previous traditional campaigns and she also worked with Invis Mortgages as a Marketing Specialist managing the CRM, prospecting and agent advertising programs.
In the presentation you will learn:
Which social media sites give you the most value for your time
How to find and engage your target market using social media
What works and what doesn’t
Where social media fits into your sales process
The 5 biggest mistakes REALTORS® make in social media
Intro To Social Media for Retail EstablishmentsSand Shack
Social Media! This term is in the news, on the web, and just about everywhere you turn nowadays. But what exactly is social media, and what’s the big deal about it? Blogs, Facebook, and Twitter are just a few of the social media tools that have revolutionized the way the world communicates. In this seminar we will explore what social media is and how your retail or wholesale business can use it to increase your Internet presence and improve interactions with customers – and most importantly, look at how doing so can increase your sales both on and offline.
44. Community = Responsibility “When you have a small community there is a responsibility to trust one another, and it’s a much stronger bond than an anonymous internet.” Jesse Stay, CEO of SocialToo.com Co-Author, "I'm on Facebook -- Now What???"Author, "FBML Essentials" (O'Reilly) socialmediaclub.org
Editor's Notes
This slide should be used for introducing ourselves to the audience, welcoming everyone, introducing the rest of the team and sponsorsTeamJeff MarminsJulie BergeScott EggertAshlee GaddColleen BechlerMona RomeroSuzanne HopkinsBrook BurgessJane GassnerAdam SaakeAllison FullerLesley MillerLaura GoodBrandon SchreiberSponsorsSacramento PressChipotle
The most popular social networking site that exists, Facebook used to be just for college students but since it’s start in 2004 has expanded to include all ages.Facebook just surpassed 500 million users as of last week (July 18) / 57% of online US audience uses Facebook (according to CheckFacebook.com)People in every continent—even Antarctica. Facebook is used in more than 35 different languages and 170 countries and territories. Source: Mark Zuckerberg, Jan 7, 2009US Facebook users spend an average of 6 hrs a month per user on the site (Nielsen, Jan 2010)Facebook’s largest user numbers are women, ages 18-25, followed by women ages 26-34, followed by women ages 35-44. In every single age category, women outnumber men. That’s a good thing when you look at last year’s Pew Research study that says women are the key household decision-makers.The true test of Facebook’s growth? Years to reach 50 million users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.
WHY IS FACEBOOK IMPORTANT?So many functions- from social networking to photo sharing, marketplace to IM to advertising opportunities (not just under communication)Access to power- normal people like you and I can make a huge difference for an organizations (this can be a good and bad thing: talk about my role at Westmont as segway to next point)We’ll talk about Facebook Connect later- but a short defintion: a set of APIs (application programming interface) from Facebook that enable Facebook members to log onto third-party websites, applications, mobile devices and gaming systems with their Facebook identity. While logged in, users can connect with friends via these mediums and post information and updates to their Facebook profile.
Discuss how 3fold uses our fan pageDiscuss how other businesses use there fan page- give a few examples of companies in town Brand awareness: Everyone Increased presence at events: Saramento365 / Downtown Partnership Donations/sales: B Street Theatre; Icing on the Cupcake Top of mind awareness: Citizen Hotel / parent company New demographic: Customer service: (More commonly done on Twitter, but possible on FB too).Discuss measurement tools for Facebook Insights- powerful tool allowing you to measure everything from number of fans to how much they interact on your site, their ages, their locations, popular posts, and more.
What other people see about youAds on right – customized to whomever is viewingStatus update – shows on your profile & in home “feeds”You can customize who can see what on your profile by using the security featuresNo one, all, friends of friends, friends only or more selectiveCan specify individuals or “lists” for inclusion/exclusionWall -- whose posts show? (settings)Walk through “edit my profile settings”Key points: can choose to display or not some fields. if left blank, will not displayNote: Privacy Settings control most of the information that will show on your profileCustom URL – how to set up: http://www.facebook.com/username/
This is your Facebook “dashboard” -- unique to every individualCan update status (will show on your profile) Can see what your friends have been up to in newsfeedNewsfeed has two modes: Top News: What Facebook wants to highlightRecent: Reverse chronological orderQuick demo of filtering news feed using friends listNavigationLeft side, upper left icons, account drop downWhat does not show up on the news feed? Activity from groups you belong to. You will only see it if you are a friend of whomever posted to the group. Segway to pages…This is one reason why Page is better than Group for businesses and organizations
Pages:Navigate a bit first, then get into creating a pageUse SMCSAC page to demo some settingsCan use a large image on left hand side. Show http://www.facebook.com/goodlaura#!/theglades as exampleShow that tab order can be changed.Default view -- all or only posts by pagePermissions on fans postingSending updatesSetting up adminsCreate a page:Name your page. Critical because you cannot change the name of your page EVER.Creating custom URL Need 25 fans before you can create. http://www.facebook.com/username/ Note: You will not be able to edit or transfer this username once you set it.Walk through basic set up.Type of page determines what will come up w/yr tabs, information fields, etc.Cannot change name!You will be able to edit your page prior to publishing.You may want to invite 25 select friends to “like” your page before going public with it. That way you will have a custom URL when you begin to promote. Some Ways to promote your page:Share it on your profile and ask everyone in yr org to do the sameYou can suggest to friends but I am not a fan of suggesting to everyone you are friends w/unless your org would be of interest to them.“@” a reference to it in posts you make on other Pages (don’t do as spammy—only if relevant)Tweet your friends about itAdd a widget to your webpageInclude a link in your newsletterShare it on your LinkedIn ProfileAdvertise it on Facebook Content TipsKeep your page Fresh – post at least one update a day M-FUpdate your fans when you have something to share. 1-2 times a week is probably often enough.Photos are good, especially if you have events.Events can be tied to your Page.RSS feed can be tied to your Notes page.In my experience, Notes and Discussion tab are not frequently visited by Likers. LinkedIn is a better place for discussions. Additional Help:Facebook has lots of help available. Use it.If you use search engine to find tutorials, etc, use a time filter like “this month” since features change frequently of FaceBook. If you look at something created a year ago, it may not still be relevantIf you are a twitter person, ask your network. Ditto, you could post on question on your profile & friends will help.
Laura/Jeff to provide app shortcutFree Shortcuts Laura uses (Can show on screen):Twitterfeed to post RSS from SARTA website to FaceBook statusFacebook updates to feed automatically to twitter: http://www.facebook.com/twitter/Twitter Feed tab on Facebook page: Involver app Twitter for pages http://www.involver.com/YouTube tab on Facebook page: Involver app YouTube for pages http://www.involver.com/Mailchimp mailing list sign up tab (Constant Contact has this feature too—maybe other email mkt programs as well)
Jeff to provide info on:Open GraphAdvertisingFBML
Integration across platforms – what does this mean?Don’t lose sight of serving your audience with value and being responsive – this will happen fasterPepsi RefreshCustomer Relationship Management and the business sales process now include social media properties.Where in a relationship do you connect personally?Marketing is only a piece of the puzzle and it’s a pro-active, engaged one.Know your businessWOM on steroids – plan your responses to the positive AND negative feedback
Facebook has developed plugins that websites and apps can implement to make it easy for users to see information from or about their Facebook friends, share things with their friends without leaving a site or going through a time-consuming login process.One example is the new “Like” button on each website, which we’ve heard about before. You can Like an article on CNN.com to share it with your Facebook friends. The button will also show you which of your friends, if any, have already Liked it. (Mashable)
Jesse Stay on FB, resources, Trust = current currency