1. social media
for Non-Profits
Danny Keith Chief Development
and Technology Officer
Second Harvest Food Bank

3. Why does my nonprofit
need a blog?
 Social Media is not any different than
traditional media. It is the Second Internet.
 If used properly you can increase your
donation revenue.
 Social Media provides you a targeted voice for
your nonprofit message.
 Blogging is unique content that search engines
give favorable ranking results.

6. Social Media and You
 Social Media gives you the opportunity to
speak to the people that want to hear what you
have to say.
 Involve clients in the process, identify what you
can handle, then ask them for input.
 New Golden Rule:
 You do not own your brand, your customer does.

8. Social Media Integration
 By adding a Facebook“Like” button
you allow the reader to virally share your
content at will.
 Syndicating your blog into Facebook Fan
Page and LinkedIN profile creates a
channel for your content.
 Connect YouTube channel to your
nonprofits’s Facebook Fan Page.

9. Creating a Facebook Page

10. Social Integration
 By adding a Facebook “Like” button you
allow the reader to virally share your content
at will.
 Syndicating your blog into Facebook Fan
Page and LinkedIN Profile creates a channel
for your content.
 Connect business Twitter account to
Facebook Fan Page.
 Connect YouTube channel to Facebook Fan
Page.

11. How will they find you?

12. Why users hide your updates
3 main reasons:
 They lose interest in your product or
updates
 Too many updates, too frequently
 Insufficiently engaging content

13. Status Updates
 Why are they there? What do they
want?
 Status updates should embrace:
 Consistency
 Quality over quantity
 What incentive are they given once they
“like” you?

14. Facebook Insights

15. Facebook Insights continued

18. Danny’s Contact Info
 dk@thefoodbank.org
 Facebook.com/dannykeith
 Twitter.com/rickydanny
 Linkedin.com/in/dannykeith
 ARTICLES FOR REFERENCE
 http://www.huffingtonpost.com/craig-
newmark/infographic-how-the-top-
5_b_1011176.html?ir=Technology
 Download this presentation here
http://www.slideshare.net/dannykeith