2. Laura Fitton, May 2007
Homebound mom.
Two kids under two.
Where do I
upgrade my
browser?
What’s
Web 2.0?
NO business
network in Boston
Twitter
is
Dumb!
4. Laura @Pistachio Fitton
“Excited & geeky about
where all this leads!"
Inbound
Marketing
Evangelist
@pistachio Founder
(acq. By HubSpot)
A lotta
Twitter
Readers
10. SO WHY DO MARKETERS
WAKE UP AND SAY:
“Let’s make an ad”?
11. Your customers are relying
more & more on social. 9 out of
10
9 out of 10 Internet users visited
a social networking site each month in 2010.
11
Source: comscore, february 2011
12. 1 out of every 8
minutes online
is spent on Facebook.
12
Source: comscore, february 2011
14. “
What we really need is
a mindset shift that will make us
relevant to today s consumers,
a mindset shift from
telling & selling
to building relationships.
Jim Stengel
Former global marketing officer
for Procter & gamble
14
25. Image Credit: Fotographia Guerilla
“
Make the customer
the hero of your
story.
Ann Handley
Chief Content Officer
MarketingProfs
Tweet ebook!
Quote!
35. • the more you give,
the more you get
Be
generous.
35
• build trust, credibility,
& goodwill
• increase # of pages
& inbound links
36. Make
stuff
people
want.
• Educational Ebooks
• How-to videos
• Online Calculators
• Planning tools
• Answers to common questions
36
37. Be helpful.
Helpful is the new viral.
Helpful
Relevant
Remarkable
ask yourself how you can be of service to
your current and potential customers. What
problems can you solve? What questions
can you answer? What knowledge can you
share?
Read more: http://blog.hubspot.com/blog/
tabid/6307/bid/10291/Helpful-is-the-NewViral.aspx#ixzz1GsSghdGN
Frequent
37
80. Savvies of Social Media: NOW, YOU
Website grade and custom checklists
http://grader.com
Marketing Library
http://hubspot.com/library
Marketing Academy
http://academy.hubspot.com
Try Social Inbox:
http://bit.ly/trySI
82. Savvies of Social Media: NOW, YOU
Website grade and custom checklists
http://grader.com
Marketing Library
http://hubspot.com/library
Marketing Academy
http://academy.hubspot.com
Try Social Inbox:
http://bit.ly/trySI
84. Savvies of Social Media: NOW, YOU
Website grade and custom checklists
http://grader.com
Marketing Library
http://hubspot.com/library
Marketing Academy
http://academy.hubspot.com
Try Social Inbox:
http://bit.ly/trySI
86. Savvies of Social Media: NOW, YOU
Website grade and custom checklists
http://grader.com
Marketing Library
http://hubspot.com/library
Marketing Academy
http://academy.hubspot.com
Try Social Inbox:
http://bit.ly/trySI