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LinkedIn and Networking
- 1. LinkedIn & Networking Laura McArdle ASSISTANT DIRECTOR| CENTER FOR CAREER DEVELOPMENT MAXWELL SCHOOL OF CITIZENSHIP & PUBLIC AFFAIRS
- 2. Agenda LINKEDIN Build a profile Enhance your profile Connections & Invitations Networking & Informational Interviews Groups People Search Jobs & Companies
- 3. LinkedIn
- 4. REACHING OUT NETWORKING RESEARCH EXPLORING BRAND PROFESSIONAL PRESENCE What is LinkedIn? CONNECTING
- 5. LinkedIn Profile Create a Profile Find Connections (Within Your Existing Network) Enhance your Profile
- 6. LinkedIn Profile Professional Photo Compelling Headline – Related to your Field Tell a Story through your Summary Detail your Experience Add your Education Compliment with Other Sections Add Rich Media & Examples
- 7. LinkedIn FYIs Change your privacy settings Change your public URL Notify your network of updates
- 8. Add Connections When you Create your Profile “Add Connections”
- 9. Follow Employers Search Companies Follow Their Pages See How You’re Connected See Jobs Posted
- 10. Join Groups - Maxwell School Jobs Discussions Access to Members Sample Search: Department of Defense Message Members
- 11. Find Alumni www.linkedin.com/Alumni Connections: Find Alumni “Change University” to Search Maxwell School, SU, Undergrad College Explore by Location, Employer, Skills, etc. Plug in your Dream Employer View Profiles Learn New Employers, Where People Got Their Start
- 12. Advanced Search Search by Company Name (Ex: Gates Foundation) To Network When Applying to a Job Location Key Word Industry Industry/Location/Country Ex: 52243 & Transportation 90210 & Government Administration South Africa & Non Profit Management
- 14. Syracuse Online Community ‘Cuse Community Sign up for Access in Center for Career Development Agree to use your access professionally
- 15. Now What? Send a Message Introduce Yourself Make the Connection Ask to Chat
- 16. Example Email Hello Kelli, I’m a current MPA student at the Maxwell School. Prior to Maxwell I spent several years as a campaign manager and political communications consultant. I see that you have a similar background and are now working in State Government. I would be interested in speaking with you about your time at Maxwell and career transition as I prepare for my own. Would you be available for a phone call or coffee in the next couple weeks? Thanks so much. Laura
- 17. Always… Follow up on a Connection/Introduction Do Some Research & Be Prepared Be Professional, Polite & Grateful Be Conscious of Time Know What You’re Asking For Keep them Updated Keep in Touch SEND A THANK YOU Pay it Forward
- 18. Never… Blow Someone Off Go in Blind Ask for Something You Can Find On Your Own Go Beyond That Treat it as a Therapy Session Ask for a Job
- 19. Resources Maxwell Center for Career Development Website: http://maxwell.syr.edu/career/ Professional Development Guide – Samples Email us or Schedule an Appointment
- 20. Questions? Laura McArdle | Assistant Director Center for Career Development 202 Maxwell Hall careers@maxwell.syr.edu 315-443-5453