Using Social Media To Advance Your Career


Published on

Using LinkedIn, Twitter, Blogs & Facebook to advance your career.

1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Using Social Media To Advance Your Career

  1. 1. Using Social Media to Advance Your Career<br />Dan Klamm, Marketing Coordinator - Career Services<br />Kelly Lux, Social Media Manager - iSchool<br />
  2. 2. Social Networking in Plain English…<br /><br />
  3. 3. What do you hope to learn today?<br />
  4. 4. New job<br />New opportunities<br />New connections and resources<br />Kelly and Dan’s stories<br />What is “Advancing Your Career”?<br />
  5. 5. More than 70% of hiring managers Google search the names of job candidates<br />More and more employers expect candidates to have an online presence<br />Good presence vs. bad presence<br />Managing your internet presence<br />
  6. 6. Professional networking site<br />More than 70 million users<br />Use LinkedIn to:<br />Stay in touch with current & former colleagues<br />Reach out to new contacts<br />Demonstrate your professional skills and experience<br />Collect references<br />Join professional & alumni-based groups<br />
  7. 7. Photograph<br />Headline<br />Links<br />Summary<br />Specialties<br />Connections<br />Recommendations<br />Build a strong LinkedIn profile…<br />
  8. 8. Current and former colleagues<br />Supervisors<br />Friends and family<br />Advisors and mentors<br />Classmates and former classmates<br />Anyone who knows you professionally<br />Who should I connect with?<br />
  9. 9. SU groups<br />Professionally-based groups<br />Alumni groups<br />Local networking organizations<br />Any groups which interest you!<br />Which groups should I join?<br />
  10. 10. Company page and associated profiles<br />Advanced search<br />Identify connections and get introduced<br />How can I research companies?<br />
  11. 11. Update your status with meaningful information, projects you are working on, conferences you are attending, etc.<br />Frequently check updates from your network<br />Post relevant information to groups<br />Reach out to connections periodically<br />Keeping active & contributing value<br />
  12. 12. Professional and social networking<br />Meet people in your area(s) of interest<br />Keep up-to-date with news and happenings<br />Interact with thought leaders<br />Twitter in Plain English<br />
  13. 13. Name<br />Location<br />Link to website or LinkedIn profile<br />Job title, if using the site professionally<br />…some personality!!!<br />Writing an effective Twitter bio<br />
  14. 14. People you know in real life (friends, family, co-workers)<br />People you want to know in real life<br />People who have similar jobs/are in similar fields<br />People who have jobs you’d like to have<br />Thought leaders<br />News sources<br />Anyone of interest<br />Who should you follow?<br />
  15. 15. Makes Twitter easier to manage<br />Can follow lots of people and separate them into categories of your choice<br />Create list for “VPA Alumni” or “Higher Ed Professionals” for instance<br />Twitter lists<br />
  16. 16. @SyracuseU<br />@syracusedotcom<br />@Wegmans<br />@NewsChannel9<br />Specific companies and employers<br />Organizations on Twitter<br />
  17. 17. Have conversations<br />Be genuine<br />Be generous<br />Thank others<br />Show some personality<br />Relax – Twitter is not LinkedIn!<br />Principles of good Twitter conduct<br />
  18. 18. Blogs in Plain English<br />Blogs<br />  <br />
  19. 19. Wordpress<br />Blogger<br />Platforms<br />
  20. 20. Not for everyone!<br />Update on a regular basis – your schedule<br />Respond to comments on your blog <br />Get traffic to your blog by posting links on your other social networking profiles, and by posting relevant comments on other blogs<br />Important facts about blogs<br />
  21. 21. <ul><li>Let friends know what you’re up to
  22. 22. Network
  23. 23. Get relevant information in your news feed
  24. 24. Share accomplishments and professional news</li></li></ul><li>Include a LinkedIn url on your resume<br />Find ways to incorporate social media into your work<br />Volunteer to take the lead with your department’s social media presence<br />If looking for a new job, tap into all the connections and resources available through LinkedIn, Twitter, etc.<br />What can you do with all this?<br />
  25. 25. Follow us On Twitter: <br />@DanKlamm<br />@KellyLux<br />Connect with us on LinkedIn<br />Thank you!<br />Questions?<br />