LinkedIn Tips & Strategies


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Tips on how to build your profile, expand your network, and use LinkedIn for job search and other research.

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LinkedIn Tips & Strategies

  1. 1. Using LinkedIn Tips & Strategies
  2. 2. Agenda What is LinkedIn? Building Your Profile Expanding Your Network Using Groups Searching LinkedIn Your Home Page Questions & Answers
  3. 3. What is LinkedIn? Imagine your resume and your Rolodex got together and went on-line. LinkedIn is THE social networking platform for professional relationships.
  4. 4. Building Your Profile <ul><li>Sign up or log in to LinkedIn ( ) </li></ul><ul><ul><li>Turn off your public profile (settings  public profile) </li></ul></ul><ul><ul><li>Customize your public profile URL </li></ul></ul><ul><li>Profile basics to get to 100%: </li></ul><ul><ul><li>Profile summary </li></ul></ul><ul><ul><li>Current position </li></ul></ul><ul><ul><li>TWO past positions </li></ul></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Specialties (Use keywords!) </li></ul></ul><ul><ul><li>Profile photo </li></ul></ul><ul><ul><li>Three recommendations (minimum) </li></ul></ul>
  5. 5. Building Your Profile <ul><li>Getting recommendations </li></ul><ul><ul><li>Find colleagues on LinkedIn and recommend them </li></ul></ul><ul><ul><li>Reach out to your network by phone or e-mail </li></ul></ul><ul><ul><li>Invite your contacts to join LinkedIn </li></ul></ul><ul><li>When your profile is essentially complete (85% or more) </li></ul><ul><ul><li>Turn ON your public profile (settings  public profile) </li></ul></ul><ul><ul><li>Add LinkedIn URL to your e-mail signature & business cards </li></ul></ul><ul><li>Improve your profile – a work in progress </li></ul><ul><ul><li>Add applications -- post presentations, file sharing, reading list </li></ul></ul><ul><ul><li>Add website links -- your company, your blog, your RSS feed </li></ul></ul>
  6. 6. Expanding Your Network <ul><li>Your LinkedIn network consists of: </li></ul><ul><li>1 st Degree Connections </li></ul><ul><ul><li>People to whom you are directly connected </li></ul></ul><ul><li>2 nd Degree Connections </li></ul><ul><ul><li>People connected to your 1 st degree connections </li></ul></ul><ul><li>3 rd Degree Connections </li></ul><ul><ul><li>People connected to your 2 nd degree connections </li></ul></ul><ul><li>People in your groups (not included in Network Statistics) </li></ul><ul><li>Network Statistics are available in a drop-down under Contacts </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  7. 7. Expanding Your Network <ul><li>Add people to your network </li></ul><ul><ul><li>Search for people you know by name </li></ul></ul><ul><ul><li>Search for colleagues by company/school name </li></ul></ul><ul><li>Find contacts from your e-mail accounts </li></ul><ul><ul><li>Send e-mail invitations to join LinkedIn </li></ul></ul><ul><li>Look for 2 nd and 3 rd degree connections from your network </li></ul><ul><ul><li>Request introductions </li></ul></ul><ul><ul><li>Join their groups </li></ul></ul><ul><li>LIONs (LinkedIn Open Networkers) </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  8. 8. Using Groups <ul><li>A POWERFUL TOOL FOR MAKING CONNECTIONS & JOB SEARCH </li></ul><ul><ul><li>Search for groups by industry, affiliation, purpose </li></ul></ul><ul><ul><li>Watch for/join groups your connections join </li></ul></ul><ul><ul><li>Start your own group </li></ul></ul><ul><li>Once a group member: </li></ul><ul><ul><li>Connect with new people </li></ul></ul><ul><ul><li>Join discussions </li></ul></ul><ul><ul><li>Search for jobs </li></ul></ul><ul><ul><li>Ask and answer questions! </li></ul></ul><ul><ul><li>Become a thought leader… </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  9. 9. Searching LinkedIn <ul><li>Boolean search terms: AND, OR & NOT </li></ul><ul><li>Standard and advanced searches for: </li></ul><ul><ul><li>People – by name, location, company, school </li></ul></ul><ul><ul><li>Jobs – title, company, industry, location, keywords </li></ul></ul><ul><ul><li>Companies – name, industry, location, size, WITH JOBS </li></ul></ul><ul><ul><li>Answers – keywords, category, unanswered </li></ul></ul><ul><ul><li>Inbox – sent, received, archived, unread </li></ul></ul><ul><ul><li>Groups – keyword, category (professional, alumni) </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  10. 10. Searching LinkedIn <ul><li>Company or Management Research </li></ul><ul><ul><li>Many companies have LinkedIn pages </li></ul></ul><ul><ul><li>Look for hiring managers by name </li></ul></ul><ul><ul><ul><li>Learn some details to help establish rapport </li></ul></ul></ul><ul><ul><ul><li>Within your network? (1 st , 2 nd , 3 rd degree or group) </li></ul></ul></ul><ul><ul><ul><li>If so, request an introduction! (or send a message) </li></ul></ul></ul><ul><ul><li>Find current and former employees </li></ul></ul><ul><ul><ul><li>Inquire about company culture, satisfaction </li></ul></ul></ul><ul><li>Look for recruiters (Staffing & Recruiting Industry) </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  11. 11. Your Home Page <ul><li>Navigation tools & on-line help/FAQs </li></ul><ul><li>Network updates </li></ul><ul><ul><li>Status bar – update often for top-of-mind presence! </li></ul></ul><ul><ul><li>Add hotlinks and/or link to your Twitter account </li></ul></ul><ul><ul><li>Be sure you’re sharing your updates (settings  privacy) </li></ul></ul><ul><li>People you might know </li></ul><ul><li>Who’s viewed my profile? CHECK OFTEN! </li></ul><ul><li>Applications, events, general questions/answers </li></ul><ul><li>Job search by keyword or title </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  12. 12. Questions & Answers Judy Tomsovic JLT Financial Services 925.685.3585 [email_address]