Faculty/Staff LinkedIn

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December presentation to faculty & staff regarding LinkedIn

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Faculty/Staff LinkedIn

  1. 1. Getting ‘LinkedIn’<br />Online Networking Workshop<br />
  2. 2. About LinkedIn “Throughout 2008, social networking sites and blogs saw more time spent by users than personal e-mail.” - Nielsen Online <br />Founded in 2003 – professional social media<br />Members from over 200 countries<br />Executives from every Fortune 500 company have profiles<br />Over 400,000 groups <br />LinkedIn has a network of over 52 MILLION professionals<br />LinkedIn profiles are often one of the first searches in a Google search<br />
  3. 3. Your Profile<br />Allows you to maintain and separate ‘work life’ & ‘personal life’<br />A complete profile is 40X more likely to be seen<br />Never include anything you wouldn’t want printed on the cover of the New York Times<br />Tell your story – 1st impressions are critical<br />Have a strong ‘title’ and summary<br />Include keywords/specialties<br />Ensure you have a professional photo<br />
  4. 4. Your Profile<br />Include volunteer and other activities<br />Keep your profile current!<br />Obtain recommendations (1/position held)<br />Claim your LinkedIn url – add a ‘public profile’<br />Create your profile in additional languages if applicable<br />Include website links to research or professional blogs<br />Update your ‘Opportunity Preferences’<br />
  5. 5. Groups, Applications, Blogs, Articles…<br />Applications allow you to post portions of blog posts you’ve written to your page<br />Amazon reading lists allow visitors to review your current interests<br />Add presentations via slide share<br />Sole purpose of these items is to connect with and assist one another<br />Groups provide more connections & discussion; campus alumni groups are especially popular!<br />
  6. 6. More about Groups<br />Groups have sections for Discussions, Job Postings, Event Announcements, News Dissemination, and more<br />Provide additional communication vehicle to members<br />Enable further research on group members and help build brand<br />Update settings to receive digests, etc.<br />
  7. 7. Making Connections<br />Join groups that are related to your field, your university, etc. <br />Connect with people you already know – family, friends, family friends, professors, former classmates, colleagues, alumni/ae<br />Watch the connections your links make…chances are, you know them as well (but don’t spam!!)<br />Do be careful about who you add as connections<br />Introductions can be difficult if you don’t actually know someone or have a ‘relationship’ with them<br />
  8. 8. Creating Connections<br />Determine what information you are seeking<br />Prepare list of questions and introductory email<br />Include Illinois connection!<br />Find out more about your potential connection and review his/her profile<br />If someone ‘introduces’ you, copy them on emails<br />Request advice/guidance-not jobs/donations/etc.<br />Trends in their industry<br />General feedback or information<br />Recommendations of others with whom to connect<br />
  9. 9. Maintaining Connections<br />Request (& give) recommendations<br />Illustrate achievements<br />Project credibility<br />Never share others’ personal information with colleagues unless you have permission to do so<br />Ask for telephone connection: 15-20 minutes<br />Always follow-up with thank you emails/notes!<br />Keep your contacts/connections informed<br />
  10. 10. Job Search Feature<br />Utilize the ‘Find a Job’ feature to search for actual positions<br />Join groups and check out their ‘Jobs’ tabs<br />When you join groups, sign up to receive the ‘feed’<br />Students graduating this year can get a free premium account (http://grads.linkedin.com/) <br />
  11. 11. Finding/Giving ‘Answers’<br />‘Answer’ questions as applicable – if you get a ‘good answer’ mark, you are seen as an expert<br />Post questions that you may have, but remember that millions of people have access to what you write<br />Write answers/questions in Word and use spell- and grammar-check and then cut & paste into LinkedIn <br />
  12. 12. Researching Companies<br />Find information on companies in a specific geographic location<br />Look for related companies and ‘popular’ profiles<br />Review ‘before’ and ‘after’ career paths<br />Read ‘News’ about the company<br />Check out a company’s ‘new hires’<br />
  13. 13. Career Services Council<br />For Employers:<br />http://www.hireillini.illinois.edu/<br />For Students:<br />http://www.careerservices.illinois.edu/<br />For questions about this presentation, please contact <br />Patricia Simpson: plblum@illinois.edu<br />or<br />Katie Flint: kflint2@illinois.edu<br />

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