This document provides an overview of using LinkedIn for professional networking purposes. It discusses how LinkedIn can be used to increase visibility, improve search engine results, communicate personal brands, retain professional contacts, and act as an online resume. The document recommends building out a powerful profile by including work history, education, accomplishments, and relevant keywords. It also suggests strategies for connecting with others, participating in groups, claiming online profiles, cross-promoting across social networks, and getting recommendations. The overall message is that LinkedIn can help people find potential clients, partners, and jobs through developing and leveraging their professional network.

1. Linkedin 101Advanced

2. My AgendaAgenda

3. My AgendaAgenda

4. Courtesy tmp.com

6. 13% of companies are using Social Media- Watson Wyatt Research. Oct 09Why?

8. Twitter is for people you want to knowLinkedIn is for people you do knowFacebook is for friends (?)All have aspects of community

9. Focused on the needs of professionalsbuild interest, awareness, trust, brand.Why?

10. Increase your visibilityImprove your Google page rankEnhance your search resultsCommunicate your personal brandSimply be found!Why?

11. LinkedIn has reached the “tipping point where you are either LinkedIn or left out”51+ Million users by Oct 2009 Courtesy @BryanCWebbMichael V. Copeland, Business 2.0 MagazineFebruary 28 2007Why?

12. Through your network you can: Find potential clients, service providers, subject matter experts and partners who come recommendedBusiness Aspects:Be found by companies

13. Discover inside connections

14. Research companiesIt takes time & effort to build/maintain relationships…Courtesy @BryanCWebbWhy?

15. Retain professional contactsYour online resume on steroidsWhy?

16. My AgendaAgenda

17. Orientation tour ….

18. It’s all about you Create a Powerful Profile:

19. Start with a compelling summary.

20. Include every job, post-secondary school, course, etc.

21. Highlight accomplishments; not responsibilities.

22. Leverage contract assignments.

23. Add relevant search terms to your profile for clients, colleagues, recruiters, and hiring managers.Courtesy @BryanCWebbStrategies…

37. You invite people to connect, or you get invitedPersonalize your invitationsTechniques

43. 6 Degrees of Kevin Bacon

52. You’re building your social presence

53. Inbox

54. Groups

55. Example of default company profile hereExample basic company profile hereExample of good company profile hereCompanies

56. Events

57. Jobs

58. LinkedIn ApplicationsAmazon Reading List: a reading list

59. Box.net: share your important data and files

60. Blog Link: create and link your blog to LI

61. WordPress: create your own blogMy AgendaAgenda

62. Claim your Name & IDsConsider your handleUpload professional-looking avatarLinkedIn.com/in/HANDLETwitter.com/HANDLE & @HANDLEFacebook.com/HANDLEGoogle.com/profiles/HANDLENext steps…

63. You 2.0Who you follow, friend, or LinkedIn with, & who follows / friends you says a lot about youNext steps…

64. Upload a professional avatarBuild out rich profilesAdd external content via Box.netGet recommendations (more than 1)Establish connectionsUse your personal email addressJoin the IAAP groupNext steps…

65. Cross PollinationMake it as easy for people to find you.Put your IDs on your signature, Web, LinkedIn, business card, tattoo...Next steps…

66. My AgendaAgenda

67. Insert applause here

68. Feedback: https://rypple.com/rstomphorst/IAAPRick@Stomphorst.ca(289) 295-0175 x101LinkedIn.com/in/RStomphorstTwitter.com/StompR