Top of the Stack Resumes: 5 Ways to Break Through a Noisy Job Market

JCSI
JCSIHead of Marketing and Social Media Strategies
Top of the ,[object Object],Stack Resumes,[object Object],Webinar Presentation,[object Object],July 8, 2009,[object Object],Presenter:  Christine Farmer, Resumes for Results,[object Object]
About JCSI,[object Object],	JCSI is a recruitment consulting firm working with emerging companies and Fortune 1000 organizations ,[object Object],	CareerAssist initiative to offer guidance and information to the candidates we work with,[object Object],Twitter,[object Object],Facebook Page,[object Object],Blog,[object Object],twitter.com/CareerAssist,[object Object],JCSICareerAssist.wordpress.com,[object Object]
Top of the Stack Resumes,[object Object],5 Ways to Break Through ,[object Object],a Noisy Job Market,[object Object],Christine Farmer,[object Object],Founder/Principal Consultant,[object Object],Resumes.for.Results@verizon.net,[object Object]
Agenda	,[object Object],Break Through the Noise,[object Object],Job Search Challenges,[object Object],Branding YOU, Inc. ,[object Object],5 Ways to the Top ,[object Object],Resume Components,[object Object],Resume Goal and Purpose,[object Object],Content and Format,[object Object],Market & Self-Assessment,[object Object],Writing for Impact,[object Object],Ready for Hire!,[object Object]
Job Search Challenges,[object Object],Economics of supply & demand,[object Object],Stand-out in a noisy job market,[object Object],Avoid the “black hole”,[object Object],Employers seek best-of-the-best,[object Object],The most important document in your career,[object Object]
Interesting Facts…,[object Object],3 seconds to make a positive impression,[object Object],10-30 seconds to review a resume,[object Object],1-in-245 resumes result in an interview,[object Object],80% are screened solely with the resume,[object Object],< 1% keep or respond to unsolicited resumes,[object Object],84% say <5years experience for 1 page,[object Object],80% say a cover letter is important,[object Object],100% expect Thank-You notes,[object Object],80% of jobs landed through networking ,[object Object],Source: Association for Job Search Trainers., Charlotte Community College,[object Object]
8 Laws of Personal Branding,[object Object],Specialization,[object Object],Leadership,[object Object],Personality,[object Object],Distinctiveness,[object Object],Visibility,[object Object],Unity,[object Object],Persistence,[object Object],Goodwill,[object Object],Source: Peter Montoya - http://www.petermontoya.com/mt_who_and_what/index.asp,[object Object]
Branding YOU, Inc.,[object Object],[object Object]
Know yourself, your competition and your value-proposition
Create a compelling story about YOU
Experiences, talents, attributes, skills
Passions, values, work ethics
Your message communicated consistently
Across multiple venues, vehicles and media
Resume – hard copy, on-line, modified versions
Social networking – LinkedIn, Facebook, Twitter, etc..
Elevator pitch – personal/professional networking
Success is achieved when it…
Invokes a positive reaction and action is taken!,[object Object]
Resume Goal and Purpose,[object Object],Get to “Wow!”,[object Object],3 seconds for a GREAT 1st impression ,[object Object],Convince the reader to TAKE ACTION,[object Object],Get the call and in the door NOW!,[object Object],An “Ad” about YOU…,[object Object],Make YOUR story come alive!,[object Object],Not an autobiography or job description,[object Object],Unique and quantified qualifications, skills, expertise,[object Object],RESUME - “U” before “ME”…,[object Object],Convey how you “perfectly match” the job/company needs,[object Object],Professional virtues, style and company “fit”,[object Object],Format type reflects job targets ,[object Object]
Content,[object Object],Truthful ,[object Object],Honest, accurate, verifiable,[object Object],Tone ,[object Object],Action  words, your “vernacular” & personality,[object Object],Expertise and Experience,[object Object],Industry standard disciplines, practices, tools, methods,[object Object],Your innovative solutions, strategies, tactics,[object Object],Differentiation ,[object Object],How did you made a difference?,[object Object],What value did you create?,[object Object],What YOU did that NO ONE ELSE accomplished?,[object Object],Accomplishments – S-O-A-R,[object Object],(S)ituation ,[object Object],(O)pportunity and obstacles,[object Object],(A)ctions taken ,[object Object],(R)esults - size, scope, depth, reach,[object Object]
Format,[object Object],Choice ,[object Object],Chronological vs. Functional vs. Combination,[object Object],Clean ,[object Object],Easy to read,[object Object],Check ,[object Object],Spell and Reality ,[object Object],Concise ,[object Object],2 pages (CV/Technical+ and Legal -),[object Object],Consistent ,[object Object],Text, titles, bolding, underlines,[object Object],Copies,[object Object],Hardcopy - MSWord, Adobe,[object Object],Online - ACSII Text, Scannable,[object Object],Internet Presence -LinkedIn, Twitter, Facebook,[object Object]
High-Impact StructureChronological/Combo,[object Object],Name,[object Object],Headline,[object Object],Summary,[object Object],Expertise,[object Object],Accomplishments,[object Object],Experience,[object Object],Education, Prof. Development, Training,[object Object],Certifications/Licenses,[object Object],Honors/Commendations/Awards,[object Object],WOW ZONE,[object Object]
JOHN H. STARR, CPA,[object Object],1001 Avenue of the  Americas   New York, New York, 01001   555-121-5554  johnstarr@nyc.com,[object Object],FINANCIAL MANAGEMENT,[object Object],     	Accounting Management – Financial Management – Controllership ,[object Object],A senior financial manager with exceptional leadership and keen business partner skills.  Manages and influences with accountability and accuracy.  Results-driven and focused on improving operations and efficiencies. Makes tough decisions under high-pressure.  ,[object Object],SELECTED MAJOR ACCOMPLISHMENTS,[object Object],[object Object]
Maximized owner’s net worth by 20%. Realized more than $10 million in savings and efficiencies.
Researched and identified oversight in charge-back expenses to Fortune 500 customer. Recouped $4 million to the bottom-line.
Advised and managed $5 million loan repayment in only 6 months.  Ensured proper financial reporting and integrity of operations.
Investigated and secured $1 million in overdue sales taxes from commercial rental property. Repayment saved 5% annually.
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Top of the Stack Resumes: 5 Ways to Break Through a Noisy Job Market