Linked In Training


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Linked In Training

  1. 1. Let’s Get LinkedIn Sandy Blanquera Social Boomerang
  2. 2. Why Linkedin? <ul><li>Linkedin has over 34 million members in more than 200 countries </li></ul><ul><li>50% are US accounts </li></ul><ul><li>40% of people use Linkedin from work </li></ul><ul><li>A new person joins every second </li></ul><ul><li>Your business network = your business asset </li></ul><ul><li>Executives from every Fortune 500 company are on Linked-in </li></ul><ul><li>~ 1/09 </li></ul>
  3. 3. How should I use Linkedin? <ul><li>Manage public information about you </li></ul><ul><li>Grow your network </li></ul><ul><li>Find clients, service providers, & subject experts </li></ul><ul><li>Create and collaborate on projects, gather data, share files and solve problems </li></ul><ul><li>Business opportunities and partnerships </li></ul><ul><li>Learn thru discussions </li></ul><ul><li>Post job listings </li></ul><ul><li>~ Adapted from 1/09 </li></ul>
  4. 4. How is Linkedin effective in business? <ul><li>Recruiting </li></ul><ul><li>Finding a job </li></ul><ul><li>Referrals </li></ul><ul><li>Building your brand </li></ul><ul><li>Making a sale </li></ul><ul><li>Building your network </li></ul><ul><li>Soft marketing </li></ul><ul><li>Staying informed </li></ul>
  5. 5. You should know… <ul><ul><li>Your LinkedIn profile is discoverable through the millions of searches on search engines and on LinkedIn, but only if you complete it. </li></ul></ul><ul><ul><li>This may be a first impression of you. </li></ul></ul><ul><ul><li>Your competitors are using LinkedIn. </li></ul></ul><ul><ul><ul><li>Jobs </li></ul></ul></ul><ul><ul><ul><li>Sales </li></ul></ul></ul><ul><ul><ul><li>Relationships </li></ul></ul></ul><ul><ul><ul><li>Business owner </li></ul></ul></ul>
  6. 6. LinkedIn – 3 Steps for Success <ul><ul><li>Create Profile </li></ul></ul><ul><ul><li>Build Network </li></ul></ul><ul><ul><li>Engage - groups, Q&A, one-on-one, status </li></ul></ul>
  7. 7. <ul><li>Create Profile </li></ul>
  8. 8. Snapshot <ul><li>The snapshot is what people see when they search on you. </li></ul><ul><li>Name – use a title in your name </li></ul><ul><li>Title – expand on the title </li></ul><ul><li>Photo – professional and approachable </li></ul><ul><li>Updates – change regularly </li></ul>
  9. 9. Linkedin - Profile
  10. 10. Extended Snapshot <ul><li>List companies you have worked at. </li></ul><ul><li>Include any community work if a leader. </li></ul><ul><li>Order your current work </li></ul><ul><li>Include websites like twitter, blog, etc. </li></ul><ul><li>Make a pretty profile url </li></ul>
  11. 11. Linkedin – Add links & contact settings
  12. 12. Profile Summary <ul><li>First sentence about the work you do. </li></ul><ul><li>Few sentences about your company and what it does </li></ul><ul><li>Segment rest of summary by topics – functional skills, community work, etc. </li></ul>
  13. 13. Linkedin – Profile Summary
  14. 14. Specialties <ul><li>Use keywords to enable people to find you in searches. </li></ul><ul><li>Put as many as you can. </li></ul><ul><li>Be pithy. </li></ul>
  15. 15. Linkedin – Specialties
  16. 16. Linkedin - Job History & Description
  17. 17. Linkedin – Include Boards/Volunteer Work
  18. 18. Linkedin – Get recommendations
  19. 19. Linkedin – Give recommendations
  20. 20. <ul><li>Build Network </li></ul>
  21. 21. Linkedin – Get connected <ul><li>Get connected </li></ul><ul><ul><li>Search for people by name, company, college, organization, key words </li></ul></ul><ul><ul><li>Linkedin will also suggest connections </li></ul></ul><ul><ul><li>Upload contacts from Outlook </li></ul></ul><ul><ul><li>Search the people connected to one of your connections </li></ul></ul><ul><ul><li>Search people in groups </li></ul></ul>
  22. 22. Linkedin – Get Connected <ul><li>Search on key words </li></ul><ul><li>Save searches </li></ul><ul><li>Reuse </li></ul>
  23. 23. Use applications
  24. 24. Create Events
  25. 25. Linkedin - Engage <ul><li>Ask questions </li></ul><ul><li>Answer questions </li></ul><ul><li>Ask for advice </li></ul><ul><li>Engage in existing dialogue </li></ul><ul><li>On the Home page, check out people’s updates </li></ul><ul><li>Act on what you see </li></ul><ul><li>Comment, email, call </li></ul><ul><li>Make conversations smoother by researching </li></ul><ul><li>Join groups </li></ul>
  26. 26. <ul><li>Engage </li></ul>
  27. 27. Join Groups
  28. 28. Linkedin – Ask questions
  29. 29. Home Page <ul><li>Comment on people’s status </li></ul><ul><li>Read their blog post and comment </li></ul><ul><li>Send a message in LinkedIn </li></ul><ul><li>Invite to join similar groups </li></ul><ul><li>Comment on other apps, like book ap. </li></ul>
  30. 30. Questions?