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Strategies for Using LinkedIn

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LinkedIn is an online network of more than 8.5 million professionals from across the globe representing 130 industries and is a valuable resource for gathering opinions prior to a product, service or company launch; garnering intelligence for articles and public responses to issues; and getting involved in industries or areas of interest through groups.

All these activities present opportunities to pull information from contacts and constituents, and then push relevant information back for increased visibility for actions outside LinkedIn.

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Strategies for Using LinkedIn

  1. 2. profile <ul><li>Create a professional profile </li></ul><ul><ul><li>Photo </li></ul></ul><ul><ul><li>Title </li></ul></ul><ul><ul><li>Career – Present and past </li></ul></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>People who have recommended you </li></ul></ul><ul><ul><li>Web site URLs </li></ul></ul><ul><ul><li>Public profile URL </li></ul></ul>
  2. 3. network <ul><li>Connect with people you know </li></ul><ul><li>Connect with people with similar interests </li></ul><ul><li>Ask / accept connections </li></ul><ul><li>Set up to receive LinkedIn messages in email client for quicker responses </li></ul><ul><li>Join groups - self-selected assembly of people based on topic </li></ul><ul><ul><li>Tip: Go where your customers are and your competitors are not </li></ul></ul>
  3. 4. personal brand <ul><li>Update status updates often </li></ul><ul><ul><li>Tip: Put a reminder on your calendar </li></ul></ul><ul><li>Become a thought leader / subject matter expert </li></ul><ul><ul><li>Answer questions </li></ul></ul><ul><ul><li>Create or join group discussions </li></ul></ul><ul><ul><li>Tip: Be brilliant; show expertise without self-promotion </li></ul></ul>
  4. 5. market your company <ul><li>Create a company profile </li></ul><ul><li>Develop viral marketing for increased visibility </li></ul><ul><ul><li>Example: C-Sweet </li></ul></ul><ul><li>Publish your LinkedIn URL </li></ul>
  5. 6. ask, listen, learn – share <ul><li>Find out what customers want or think </li></ul><ul><li>Research and gain knowledge </li></ul><ul><li>Share articles, survey results, information, etc. with respondents </li></ul>
  6. 7. take online network offline <ul><li>Make warm calls </li></ul><ul><li>Research prospects before meetings </li></ul><ul><li>Make face-2-face appointments while traveling </li></ul>
  7. 8. be a resource <ul><li>Offer to share your network </li></ul><ul><li>Write honest and valuable recommendations </li></ul><ul><li>Offer relevant advice and information </li></ul>
  8. 9. fun stuff <ul><li>LinkedIn applications </li></ul>
  9. 10. thanks <ul><li>Patti D. Hill </li></ul><ul><li>[email_address] </li></ul><ul><li>www.linkedin.com/in/pattidhill </li></ul><ul><li>www.penmanpr.com </li></ul>

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