Community and audiences dennison


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Understand the differences between a community and an audience along with an example of one community.

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  • People connect to people online, not brands. It is different than traditional media where people connect to brands.Implications for you are that you need your personal brand to be dimensional giving people lots of interesting reasons to connect. People may be drawn to you not just because of interior design, but because of something else you do like volunteering at the soup kitchen.Here you can see how different my business brand and personal brand are. You can also see the dimension in my personal brand around being a mom, community activist and leader, working with colleges and much more. There are several dimensions whereby people might interact with my brand outside of social media that might lead to doing business together. I’ve made many strong alliances that have led to business relationships by joining women business groups for one example.
  • Community and audiences dennison

    1. 1. For Dennison University<br />Presented by Sandy Blanquera<br />CEO & Founder of Social Boomerang<br /><br />Community and AudiencesUnderstanding the Difference<br />
    2. 2. What’s the difference betweenan audience and a community?<br />
    3. 3. Audience vs. CommunityWhich way are the chairs facing?<br />Audience: Someone listening, captive for the moment. <br />Community: Group of people you want to be connected to and engage with.<br />
    4. 4. Audience<br />Shorter term, gather to listen, no binding system required<br />May convert to community<br />Build awareness and value<br />Create interest – advertising and events<br />Repeat visits convert to community<br />Thought leadership, ideas and great content important<br />
    5. 5. Community<br />Longer life-span<br />Requires a system to bind<br />Look to each other to sustain the relationship and interactions. <br />Collaborative<br />Like-minded, similar interests, passions<br />May engage around products or brand, but not there to be sold<br />For success must have leaders, need consistent & grateful leaders for growth<br />Engagement and empowerment are key to building<br />Look for value and reward – if absent engagement decreases<br />Social networking provides binding system that creates transparency of activity, relationships and sharing of content<br />
    6. 6. An example of a community…TechLife Ohio<br />
    7. 7. Many online communities make the whole<br />
    8. 8. Making a community: Events<br />
    9. 9. TechLifeMeetup – to share and track events<br /><ul><li>About 1900 meetup members
    10. 10. Use other social media
    11. 11. 840 events since 9/2008</li></li></ul><li>TechLifeBlog – for trending information, local, state and national news<br />
    12. 12. TechLifeLinkedIn – micro-community2100 Entrepreneurs, Technologists, Startups<br />
    13. 13. TechLifeFacebook Fan Page – Micro Community<br />
    14. 14. Twitter – Public and Micro Community<br />
    15. 15. Online Brand Development is a Journey<br />Understand the importance of the brand.<br />Intentional design and development of the brand<br />Start a network<br />Grow the network<br />Speak publicly<br />Advertising – i.e. realtor<br />Elevator pitch<br />Social Networking<br />Blogging<br />
    16. 16. Journey of a personal brand<br />You<br />College, work, professional and social groups<br />Networking: Ongoing, never stop!<br />Start attending events, networking, speaking, integrate on and offline. <br />Building audiences: Be part of public facing situations<br />Get involved; actively build community - join a committee, found a group, lead<br />Become part of a Community: Use online to solidify<br />Leverage relationships to meet goals<br />Reaping rewards: Support, mentoring, sales<br />
    17. 17. SB 2<br />Sandy Blanquera<br />Social Boomerang<br /><ul><li>Entrepreneur
    18. 18. Community leader, advisor
    19. 19. Active change agent for small business, technology, women in business
    20. 20. Social media & web technology expert
    21. 21. Bridge builder between education & business
    22. 22. Mentor to emerging workforce
    23. 23. Professional speaker
    24. 24. Mom to four teenaged girls</li></ul>Social Boomerang iNtEgRaTesmedia, marketing and web to bring you returns on your communications.<br />We do…Social Media. Blogging. Web. Interactive Media. Branding. Marketing. Coaching.<br />