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Linkedin 4


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Linkedin 4

  1. 1. How to get the best out of LinkedIn and leverage your network for your business
  2. 2. Social Media Strategy <ul><li>What do you want to achieve? </li></ul><ul><li>Know your customers </li></ul><ul><li>What social media do they use </li></ul><ul><li>You need to have a presence wherever it is that they hang out </li></ul><ul><li>Social Media strategy is the same as networking it’s about building relationships not just trying to sell </li></ul>
  3. 3. Why <ul><li>Controlled Connections. </li></ul><ul><li>Minimal Advertising. </li></ul><ul><li>Link to your blog / RSS feed / twitter. </li></ul><ul><li>People with more than twenty connections are thirty-four times more likely to be approached with a job opportunity than people with less than five. </li></ul><ul><li>Publicise events. </li></ul><ul><li>All 500 of the fortune 500 have representatives on LinkedIn. </li></ul><ul><li>LinkedIn users have doubled in the past year over 85,000,000. </li></ul><ul><li>They have the highest average household income per user than any other social networking site. </li></ul><ul><li>When choosing your customers, clients, Partners, employees or staff where would you rather they hang out? </li></ul><ul><li>LinkedIn is specifically business – no games. </li></ul><ul><li>Great way to hire staff or get a job. </li></ul>
  4. 4. <ul><li>Define your business purpose </li></ul><ul><li>Assess where your customers are </li></ul><ul><li>Secure your personal / company name </li></ul><ul><li>Engage potential customers and clients </li></ul><ul><li>Follow thought leaders </li></ul><ul><li>Build your network </li></ul><ul><li>Add Value </li></ul><ul><li>Measure </li></ul><ul><li>Increase your credibility </li></ul><ul><li>Become an expert in your field </li></ul>Strategy
  5. 5. Your Purpose <ul><li>What are my goals? </li></ul><ul><li>Who do I help? </li></ul><ul><li>How do I help them? </li></ul><ul><li>Who do I want to connect with? </li></ul><ul><li>How do I want people to perceive me? </li></ul><ul><li>What results do I want? </li></ul><ul><li>Business is about the relationships we make </li></ul>
  6. 6. Personal profile Tips <ul><li>Headline </li></ul><ul><li>Your headline is the most important Part of your profile. It should say: </li></ul><ul><li>Who you are </li></ul><ul><li>Who do you help </li></ul><ul><li>How do you help them </li></ul><ul><li>Links </li></ul><ul><li>Change all generic links i.e. my website </li></ul><ul><li>Signature </li></ul><ul><li>If you don’t have a business email signature use LinkedIn </li></ul><ul><li>Picture </li></ul><ul><li>Get an updated Picture </li></ul><ul><li>Use status updates </li></ul><ul><li>Not as frequently as you might in twitter / You can use twitter to update LinkedIn by using #in or connect them to automate </li></ul><ul><li>Consider search content carefully </li></ul><ul><li>Use keywords in your headline, present and past positions </li></ul>
  7. 7. Profile
  8. 8. Search Results
  9. 9. Work History Company Profile <ul><li>Should include: </li></ul><ul><li>What does the company do </li></ul><ul><li>Who do they do it for </li></ul><ul><li>Where do they operate </li></ul><ul><li>What was your role </li></ul><ul><li>What made you special </li></ul><ul><li>Search for your company </li></ul><ul><li>Claim it </li></ul><ul><li>Add your company </li></ul><ul><li>Get employees connected </li></ul>
  10. 10. Connections <ul><li>Size is important, but so is quality </li></ul><ul><li>Download Outlook Social Connector (found in tools) </li></ul><ul><li>Set personal & company targets </li></ul><ul><li>Start with the people you know </li></ul><ul><li>You get 3,000 invitations to use </li></ul><ul><li>Look to connect with </li></ul><ul><li>people in your industry </li></ul><ul><li>Your potential customers </li></ul><ul><li>Group members </li></ul>
  11. 11. Network
  12. 12. Recommendations <ul><li>Recommendations promote your business </li></ul><ul><li>Give you credibility </li></ul><ul><li>Provide social proof </li></ul><ul><li>Provide them for others – unsolicited </li></ul><ul><li>Request from others </li></ul><ul><li>Personalise your request i.e. You recently heard me speak at this event, if you would feel comfortable, I would appreciate your recommendation on my presentation, style, material covered and/or if you received value for your time spent. </li></ul>
  13. 13. Groups <ul><li>Join existing groups </li></ul><ul><li>Create a group in your niche </li></ul><ul><li>Monitor and Listen to your groups </li></ul><ul><li>Participate </li></ul><ul><li>Bring value </li></ul><ul><li>Group discussions / News / Jobs </li></ul><ul><li>Use your groups to expand your network </li></ul>
  14. 14. Questions and Answers <ul><li>Great way to increase your credibility </li></ul><ul><li>Asking relevant questions will increase your profile </li></ul><ul><li>Answering questions will increase your industry expertise </li></ul><ul><li>Monitor questions for topics that you/ your company can respond to as an expert </li></ul><ul><li>In some cases (where appropriate) recommend your company as a prospective vendor </li></ul>
  15. 15. Events <ul><li>Download events application </li></ul><ul><li>Publicise your events on LinkedIn </li></ul><ul><li>Promote other interesting events to your contacts </li></ul><ul><li>RSVP to events that you are interested in or will be attending </li></ul><ul><li>View your contacts events </li></ul>
  16. 16. Netiquette <ul><li>Be Yourself </li></ul><ul><li>Get Active </li></ul><ul><li>Provide Value </li></ul><ul><li>Be Smart with your Time </li></ul><ul><li>Be Consistent </li></ul><ul><li>Promote Others </li></ul><ul><li>Connect face to face </li></ul><ul><li>Thank Others as much as possible </li></ul>
  17. 17. How can help Me <ul><li>Individuals </li></ul><ul><li>Job search </li></ul><ul><li>Better exposure – have your network help you </li></ul><ul><li>Connect with people that already work at the company you want to work for </li></ul><ul><li>Businesses </li></ul><ul><li>Extend your reach </li></ul><ul><li>New member every second </li></ul><ul><li>Position yourself as an expert </li></ul><ul><li>Let prospects get to know and trust you </li></ul>
  18. 18. Applications <ul><li>Personalise your profile with applications </li></ul><ul><li>Make them specific to your business </li></ul><ul><li>Show samples of your work </li></ul><ul><li>Link to your blog / Twitter account </li></ul><ul><li>Find out what your potential customers want with polls </li></ul>
  19. 19. Action Plan <ul><li>Edit profile </li></ul><ul><ul><ul><li>Get a Picture make your headline have impact </li></ul></ul></ul><ul><ul><ul><li>Add keywords to your headline, present and past positions </li></ul></ul></ul><ul><ul><ul><li>Change / edit all generic links </li></ul></ul></ul><ul><ul><ul><li>If you don’t have a company email signature download and use LI </li></ul></ul></ul><ul><li>Make connections </li></ul><ul><ul><ul><li>Start with people you know </li></ul></ul></ul><ul><ul><ul><li>Join groups and expand your contact list </li></ul></ul></ul><ul><ul><ul><li>Ask your contacts for introductions </li></ul></ul></ul><ul><ul><ul><li>Once you hit 100 connections others invite you </li></ul></ul></ul><ul><li>Become an expert </li></ul><ul><ul><ul><li>Questions and answers </li></ul></ul></ul><ul><ul><ul><li>Start groups in your niche </li></ul></ul></ul><ul><ul><ul><li>Link to Blog or website citing useful information / articles </li></ul></ul></ul>
  20. 20. Further Information <ul><li> </li></ul><ul><li>[email_address] </li></ul><ul><li>[email_address] </li></ul><ul><li>@eszences </li></ul><ul><li>@ wizebiz </li></ul><ul><li>Group: SocialMediaCoaching </li></ul>