This is a presentation about social media blogging and corporate blogs and tools.

1. Blog
Noun. A Web site on which an individual or
group of users record
opinions, information, etc. on a regular basis.

2. Marginally Useful Tips for Writing Blogs
 Make your opinion known
 Link like crazy
 Write less
 250 Words is enough
 Make Headlines snappy
 Write with passion
 Include Bullet point lists
 Edit your post
 Make your posts easy to scan
 Be consistent with your style
 Litter the post with keywords
 Be controversial
 Know what your audience
wants

4. technorati.com

5. Blog Analysis Directions
Step 1: Choose 3 blogs from the Top 100 on technorati.com
Step 2: Spend about 20 minutes viewing the blogs, reading some of their articles,
and analyzing the different components of the articles.
Step 3: Based on what you’ve now seen, what traits do you think are hallmarks of a
great blog? Record on a piece of paper some of your insights and be prepared to
share these with others.
Need Help?
Use your “The Components of an Article” handout to help you pinpoint
strong traits of a blog and its articles. Also, consider the following:
• What (if anything) is compelling about the subject matter or topics discussed?
• What (if anything) is compelling about the writer’s style?
• What (if anything) is compelling about the content? (i.e. the images, the videos,
Etc.)

6. What are an article’s keywords?
http://wordle.com

7. Critiquing Corporate Blogs
 According to Evans, successful corporate blogging
requires the following:
 Transparency
 Willingness to Listen
 Articulating Operations and Marketing (let your employees
and customers connect)
 Willingness to Act
 But let’s not forget – Have great content!