Are you frustrated that your site isn’t driving more traffic? Do you feel overwhelmed by Google’s latest changes and wonder what you should do?
Find out:
How to use SEMRush’s site audit tool to uncover opportunities
What Google (and your site visitors) are looking for - and how you can give them what they want
Why making the right site changes can have such a big impact
This presentation, originally delivered to the Dallas Bar Association's Solo and Small Firm Section on Feb. 6, 2019, walks through the why, where, when and how of starting and maintaining a legal blog. It includes tips for beating writer's blog, how to grow your blog's audience, and how to make it the cornerstone of your personal marketing ecosystem.
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Are you frustrated that your site isn’t driving more traffic? Do you feel overwhelmed by Google’s latest changes and wonder what you should do?
Find out:
How to use SEMRush’s site audit tool to uncover opportunities
What Google (and your site visitors) are looking for - and how you can give them what they want
Why making the right site changes can have such a big impact
This presentation, originally delivered to the Dallas Bar Association's Solo and Small Firm Section on Feb. 6, 2019, walks through the why, where, when and how of starting and maintaining a legal blog. It includes tips for beating writer's blog, how to grow your blog's audience, and how to make it the cornerstone of your personal marketing ecosystem.
#WCFay 2015 Writing online for beginners (WordPress emphasis)Jamie's Notebook
Writing for online audiences is different than any other kind of writing. This presentation was for WordCamp Fayetteville 2015 and discusses online writing with a WordPress emphasis.
#WCKC The Beginner's Guide to Writing in WordPressJamie's Notebook
Writing for online audiences is different than writing for print in several ways including different patterns and SEO considerations. This session from WordCamp Kansas City 2015 gives an overview of how online audiences read content, best practices for working through WordPress to get the best SEO and reader-friendly content, and best practices for writing engaging content.
SEO copywriting and unique content - presentation on SEO conference 2015 from Eduard Dimitrov - http://3dwebdesign.org
Author: 3D Web Design: Bulgaria, Sofia, Panayot Volov Street 25, Phone: +359898615736
INTRODUCTION
ERIK DEVANEY
Content Strategist, HubSpot
@BardOfBoston
Written & Designed by:
For some, the word “optimization” conjures
up thoughts of complicated mathematics
and data analysis. It can seem like one of
those things that only a true “data geek”
could ever hope to understand.
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See the blog post here: http://www.tampa-seo.com/seo-articles/wordpress/blog-post-checklist-for-wordpress-authors/
Presented at Social Media Shake-Up 2017 in Atlanta. Actionable SEO fundamentals for PR, communications, and social media professionals. How to write and phrase your message for maximum results.
In these back-to-back sessions, you’ll learn the steps to take to help your site do better in search results. This presentation (2-in-1 at WordCamp Toronto) covers SEO tactics to optimize WordPress for search and optimizing your content, including keyword research, web copy and images.
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Here I’ll tell you the latest On-page optimization rules in 2016 that you should follow in your website.
Optimising pages and writing good copy is an essential part of the SEO process with client sites. However, there can be a bit more to content than a few well-written headings and paragraphs. Here I delve a little deeper..
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SEO copywriting and unique content - presentation on SEO conference 2015 from Eduard Dimitrov - http://3dwebdesign.org
Author: 3D Web Design: Bulgaria, Sofia, Panayot Volov Street 25, Phone: +359898615736
INTRODUCTION
ERIK DEVANEY
Content Strategist, HubSpot
@BardOfBoston
Written & Designed by:
For some, the word “optimization” conjures
up thoughts of complicated mathematics
and data analysis. It can seem like one of
those things that only a true “data geek”
could ever hope to understand.
Blog Post Checklist for WordPress Authors was delivered at WordCamp Tampa 2015 by Aaron Weiss of Tampa SEO Training Academy. This presentation provides a pre-publication checklist for blog posts that helps writers and bloggers develop a logical flow for each blog post they publish. This talk explains how to get the most out of WordPress’s core features, teach simple search engine friendly concepts, help writers develop habits that help them write better blog posts, and recommend free and premium plugins that help facilitate publication. By following each item in a checklist, you can create a standard operating procedure that ensures your blog post takes advantage of all features, is optimized, and ready to be shared, no matter who is developing content for your website.
See the blog post here: http://www.tampa-seo.com/seo-articles/wordpress/blog-post-checklist-for-wordpress-authors/
Presented at Social Media Shake-Up 2017 in Atlanta. Actionable SEO fundamentals for PR, communications, and social media professionals. How to write and phrase your message for maximum results.
In these back-to-back sessions, you’ll learn the steps to take to help your site do better in search results. This presentation (2-in-1 at WordCamp Toronto) covers SEO tactics to optimize WordPress for search and optimizing your content, including keyword research, web copy and images.
Tokyo Digital Marketers meetup by Aja Frost from HubspotZo Digital Japan
This is a presentation given by Aja Frost from Hubspot at the Tokyo Digital Marketers event on July 30th, 2019. The topic is "How We Grew HubSpot's Monthly Organic Blog Traffic by 4.4 Million in 1 Year".
On-page optimization is the pillar of Search Engine Optimization. As the Search Engines are getting smarter and more intelligent, the process of achieving a good search ranking is getting more complex. There are many factors that contribute to showing up well in search engine rankings, one of the most important of them is the on-page optimization.
Here I’ll tell you the latest On-page optimization rules in 2016 that you should follow in your website.
Optimising pages and writing good copy is an essential part of the SEO process with client sites. However, there can be a bit more to content than a few well-written headings and paragraphs. Here I delve a little deeper..
This is a presentation by Jeff Crawford from Zo Digital Japan presented to JMEC (Japan Market Entry Class) on March 28th, 2019. In his talk, Jeff talks about the top ranking factors that search engines use, as well as common mistake to avoid in Japan. Jeff also discusses how to do online marketing for Japan Market Entry.
A discussion of motivational interviewing: what is it, how does it work, and how can we start to use it with students face forced behavior change in academics?
This slideshare will share some simple tips on why you should blog, how to start blogging for business, the types of blogging and finding good content to keep your blog interesting.
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Whether you’re a professional copywriter or a small business owner who writes for your own website, knowing how to write content that satisfies both of these audiences is an essential (and profitable!) skill.
Google juice comes from freshly squeezed blogs! A blog (a blend of the term web log) is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Get your blog on!
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Webinar: Should a blog be a part of your marketing plan?Sonnhalter
Sonnhalter drew from its blogging experiences and developed a list of questions to help manufacturers decide if a blog is the right choice for their organization and gives them advice on how to get started in the world of blogging. John Sonnhalter and Rachel Kerstetter present the questions that need answered before starting a blog and give advice for integrating a blog into your marketing plan.
Blog Planning: Using Content Trending And Social Analytics To Overcome Corpo...Beyond
Finding sufficient inspiration to fuel a daily, weekly or even monthly blog post can prove a struggle – and choosing a subject that will also attract traffic is an even tougher call. Here are some simple tips for planning a content schedule that will take the headache out of blogging.
Your website will only become successful if the content you place on it is informative, interesting and regularly refreshed. Your blog is one of the best ways to achieve this. Find out how with this free guide.
We're in search of authors interested in contributing content about innovation and technology for manufacturers. Reach out to marketing@atlatlsoftware.com if you're interested!
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
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In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
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A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
How world-class product teams are winning in the AI era by CEO and Founder, P...
Power point blogging for business Week 1
1.
2. INTRODUCTIONS!
The top 5 things you should know about Keith Ecker:
• He’s a vice president at a national marketing/PR
agency.
• He’s the founder of two of Chicago most successful
live literary events.
• He’s been blogging for more than 13 years.
• He has a dog named Lucky.
• You can email him questions outside of class at
keithecker@gmail.com.
3. EXERCISE: WHO ARE YOU?
Now it’s your turn to do the talking! Tell us:
• Your name
• Your level of blogging experience
• What you are seeking to promote, e.g., business, non-profit,
yourself, etc.
• Where we can find your blog online, if applicable.
9. BUT WHY CONTENT MARKETING?
• Changes in technology
• Changes in traditional advertising, marketing and
PR, i.e., the media
• Changes in audience expectations, i.e., engagement
10. BLOGGING & CONTENT MARKETING
So where does blogging fit in?
A blog serves as a central repository for content, including original, repurposed and
curated content.
A blog is affordable to set up and often intuitive to use.
A blog can easily integrate with social media, making deployment across the Internet
easy.
A blog can allow for comments, increasing customer/audience engagement
opportunities.
A blog can include internal links, thus increasing SEO ranking.
A blog can include other elements, such as keywords, which can help increase SEO
ranking.
A blog can be observed using such tools as Google Analytics to understand how
your audience interacts with you and your brand, which can help inform your
marketing efforts and product/service offerings.
11. AN SEO PRIMER
• SEO stands for search engine optimization
• It is important for search engine placement.
• Search engine placement is important so that
people will find your blog
12. SEO TACTICS – TARGET KEYPHRASES
• Target keyphrases – Groups of words you incorporate into parts of
your blog post that you want to rank for. The key is to find phrases that
are searched for frequently but have lower competition.
• Question: What are some keyphrases a company like the Chicago Tribune
might want to rank for?
13. SEO TACTICS - LINKS
• Inbound links – Links from other, external websites to your page.
• Internal links – Links within your own site, e.g. from an older post to
a newer post.
• Tip – When creating internal links, make the target keyphrase for the
page you are linking to the link text, also known as the “anchor” text.
• Example: If you’re selling software to lawyers, you should read up on legal
vendor PR.
17. BLOG LAYOUT EXAMPLES
Keith Ecker’s Blog - http://keithecker.com/blog/
Essay Fiesta’s Blog - http://essayfiesta.com/
Orbit Media Blog - http://www.orbitmedia.com/blog/
The Hiring Site (CareerBuilder) -
http://thehiringsite.careerbuilder.com/
18. PARTS OF A BLOG – TITLE TAGS
• Incredibly important for SEO
• Should incorporate the keyphrase you are attempting to
rank for
• Often appears as the link in search engine results.
• 70 characters max
• Put your company name at the end
19. TITLE TAG EXAMPLES
• Blogging for Business | StoryStudio Chicago
• 7 Ways to be a business blogger | StoryStudio Chicago
• Why you should learn to blog for business | StoryStudio
Chicago
20. TITLE TAG EXERCISE
Content Kings Inc. wants to rank for the phrase “marketing
content” while also creating a title that will attract readers, should
it appear in search engine results. The company recently published
a post on its blog listing five content marketing tips.
Write three possible title tags that Content Kings could use to
accompany its blog post. Keep in mind it must both be optimized
for search engine placement but also draw the interest of the
reader.
21. PARTS OF A BLOG - HEADERS
• Incredibly important to draw in readers. It’s often the first thing a person
sees.
• Should incorporate “interest piquing” creative writing techniques, e.g.
• Superlative lists, e.g. “Top 5 Best…”
• Interrogatories, e.g., “Why…What..Who..How…?”
• Intriguing promise, e.g. “This post will change your life!”
• The bizarre/comical, e.g. “Hot pizza delivered by a drone.” (actual header)
• The service minded, e.g., “How to..”
• Important for SEO – use keyphrase at least once
• Can be identical to the title, but not necessarily
22. HEADER EXAMPLES
Let’s take a look at a site that has made amassed a following purely off its
headers:
BUZZFEED
23. HEADER EXERCISE
Create a header for the corresponding blog post in your
packet.
Think more about interest piquing copy than keyphrases.
24. PARTS OF A BLOG – META DESCRIPTIONS
• Like titles, they often appear as part of search engine results.
• People read meta descriptions to decide what to click on.
• 155 characters max is the approximate magic number or else it will be
automatically truncated.
• Incorporate the target keyphrase once.
25. PARTS OF A BLOG – BODY TEXT
• This is the “meat” of any blog post. It’s the substantive information.
• It should be geared toward your audience and reflect your brand
identify.
• Incorporate your target keyphrase approximately four to six
times, including one time within the first paragraph.
• Consider breaking up copy by using bullet points, numbered lists and
subheads.
• DO NOT KEYWORD CRAM!
26. BODY TEXT EXAMPLES
• The top 5 publications for legal vendor PR
• Viral Infections: How to Overcome Bad Press on Social
Media
• Cooking Training With a Pork Recipe From Journey
27. BODY TEXT EXERCISE
Write the body text for a mini blog post on the
topic of cooking an egg. Your target keyphrase is
“scrambled egg/s.” Pay special attention to how
you present the text through your layout.
28. PARTS OF A BLOG – INTERNAL LINKS
• These are links that point to other posts on your blog.
• They are important for reader navigation.
• They are also critical components of an SEO strategy.
• A best practice is to make the anchor text of the link the
keyphrase for the post that it points to.
29. EXAMPLES OF INTERNAL LINKS
An internal link is a hyperlink that is a reference or
navigation element in a document to another section of the
same document or to another document that may be on or
part of the same website or domain of the internet. In
articles like this one, the words highlighted in blue are
examples of internal links.
30. PARTS OF A BLOG - CALL TO ACTION
• Call to action is often the final line of copy in a blog post.
• It directs readers to act.
• Examples of actions it might direct readers to take include: posting a
comment, subscribing to a newsletter, filling out a form or downloading
a PDF.
• They are important because they can help foster engagement, generate
leads and share sales and marketing information about an organization.
31. CALL TO ACTION EXAMPLES
• Comment call to action: Share your thoughts about content marketing.
Leave a comment below.
• Newsletter subscription call to action: Did you enjoy reading this post?
Fill in the form below to subscribe to our newsletter and receive weekly
updates directly in your inbox! (We promise we won’t SPAM you.)
• Download a white paper call to action: To learn more about data privacy
issues in the EU, download a free copy of our white paper, “Best
practices for conducting international electronic discovery.”
32. OTHER PARTS OF A BLOG
• Categories and meta keyword tags – Also known as a
taxonomy, these can help organize blog posts for archiving and
navigational purposes.
• Widgets – These are plug-ins that some blog platforms enable you
to add into blog sidebars, e.g., a Twitter feed widget.
• External links – These are links that point to a site outside of
your blog.
33. IN-CLASS EXERCISE
Write a blog post relevant to your business or organization that
incorporates the following elements. For the sake of time, keep the body
text to only 100 words.
• Title tag
• Header
• Body text
• Meta description
• Body text
• Call to action
34. SUMMARY
• A blog is a critical component of a content marketing initiative.
• SEO (search engine optimization) is key to maximizing the
effectiveness of your blog.
• A blog post strikes a balance between SEO and entertaining
and/or informative and/or useful content.
• An individual blog post has a variety of parts, some of which
play more into SEO than others.
35. HOMEWORK
Find a blog post you like. Dissect it into its parts
and tell us what you think it does well and what
you think it could do to improve.