Fleire Castro discusses blogging and the WordPress content management system (CMS). WordPress is easy to use, customizable through themes and plugins, and search engine friendly. It allows users to blog both as a hobby and business. WordPress is a free and open source CMS that has grown tremendously in popularity due to its user-friendly interface and flexibility. The presentation encourages attendees to try out WordPress at WordPress.com.

1. Blogging + Wordpress
Fleire Castro
@LiKKE

2. Fleire Castro
• Owner/CEO, Third Team Media
• Founder/Manager, GBG Cebu
+Profile: gplus.to/likke
Twitter: @likke
@LiKKE

3. I assume that
You know what blogging is.
Not covered
• Blogging 101
• How to setup Wordpress
• Wordpress Core and Technical Stuff
Outline
• My Blogging (Hi)Story Promise
• Choices of Blogging Platforms +1 Appreciation for Wordpress
• What is a CMS?
• Why Wordpress?
@LiKKE

4. From blogging as a
HOBBY
To blogging as a
BUSINESS
@LiKKE

5. Blogging Platforms
Free vs Paid
@LiKKE

6. Opensource
CMS
Image source: rhicsstudios.com
@LiKKE

7. State of the Word
@LiKKE
Source: http://wordpress.org/

8. @LiKKE

9. • Wordpress is easy to use.
• Wordpress is easy to customize.
• Wordpress is SEO-friendly.
@LiKKE

10. Reason 1: Wordpress is easy to use / user-friendly.
@LiKKE

11. Reason 2: Wordpress is easy to customize.
Themes
and
Plugins
Image Source: boagworld.com
@LiKKE

12. Reason 3 - Wordpress is Search engine friendly.
@LiKKE

13. Wordpress is easy to use,
easy to customize, and has
great SEO capabilities.
Best of all, it's free!
Try it out at wordpress.com
@LiKKE

14. Questions?
@LiKKE

15. Sources and Recommended Reading
http://www.seomoz.org/blog/setup-wordpress-for-seo-success
http://codex.wordpress.org/Introduction_to_Blogging
http://www.readwriteweb.com/enterprise/2011/12/what-is-wrong-with-todays-cms.php
http://www.readwriteweb.com/enterprise/2012/01/missing-the-point-of-wordpress.php
http://www.majordojo.com/2011/02/how-did-wordpress-win.php
http://www.youtube.com/watch?v=WwcW5AKcfl4
http://wordpress.org/news/2011/08/state-of-the-word/
@LiKKE