5. • March 2012
"Jason Russell was
unfortunately hospitalized
yesterday suffering from
exhaustion, dehydration and
malnutrition," the statement said.
"He is now receiving medical
care and is focused on getting
better. The past two weeks have
taken a severe emotional toll on
all of us, Jason especially, and
that toll manifested itself in an Rule 3: Lurk before you leap?
unfortunate incident yesterday.“ (or… how to unwittingly create content)
-Ben Keesey
Invisible Children Inc.
6. • 2006 – March 2012
“Ms. Michelle Leqve, airline
hostess for Delta airlines, finds
pushing a member of an
endangered species toward
extinction not to be a
problem.”
-Linda Camac
Change.org
Rule ???: Sometimes
s*** happens that is out
of your control.
8. • Collective intelligence is a shared or group intelligence
that emerges from collaboration
• Any social media site has the potential to produce
collective intelligence
10. • Crowdsourcing is a distributed problem-solving and
production process that involves outsourcing tasks to a
network of people, also known as the crowd.
• Tapping into collective intelligence
Jeff Howe on Crowdsourcing
http://youtu.be/F0-UtNg3ots
11. “Our incredible fans come up with some great flavors.
Cherry Garcia, Chunky Monkey, Chubby Hubby? Ever
hear of those? Yep, all from our fans.”
- Sean Greenwood, Public Relations, B&J
