B2B vs B2C in Social Media
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This document discusses differences between B2B and B2C social media marketing. For B2B, personal relationships are more important than brand relationships. While the focus is still on delivering value, broadcasting messages broadly is often ineffective for B2B as it risks not addressing the right audience or competing with time constraints. Some effective B2B social media tools can deliver targeted value when used properly.
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B2B vs. B2C: 10 Marketing Experts Have Their Say (SlideShare)
In B2B marketing we've got funnels and waterfalls, channels and verticals. But none of that matters until you hook someone with a big idea. So is B2B is the same as B2C? It depends on who you ask. See what 10 leading B2B experts say.
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In B2B marketing we've got funnels and waterfalls, channels and verticals. But none of that matters until you hook someone with a big idea. So is B2B is the same as B2C? It depends on who you ask. See what 10 leading B2B experts say.
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B2B vs B2C in Social Media
- 1. B2C vs. B2B Social Media Marketing
- 2. Business to Business / Business to Consumer
- 3. B2B Social Media Personal Relationships are more important than brand relationships
- 4. B2B Social Media The focus is still the same – deliver VALUE!
- 5. B2B Social Media Broadcasting is often a deal-breaker (You better know who you are speaking to)
- 6. B2B Social Media Broadcasting also falls on deaf ears (Not enough time)
- 7. B2B Social Media Some tools that deliver value