If you are a blogger then you must know how to use it for marketing too! Bhautik Sheth, founder of iVIPANAN and Digital Marketing trainer and expert explains here how to use blog for marketing.

2. 2www.ivipanan.co.in
WHY TO BLOG?

3. HOW TO CONNECT WITH YOUR AUDIENCE?
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4. SIGNIFICANCE OF BLOGGING
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• Blogging is an inbound marketing strategy.
• Helps in generating more qualified leads.
• Marketers who blog consistently will acquire
more leads then those who doesn’t.
• Helps in generating great result in SEO.

5. ARCHITECTURE OF A BLOG POST
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6. ARCHITECTURE OF A BLOG POST
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AWSOME TITLE:
•Use the nouns smartly in your title.
•Keep your title somewhere around 70
characters.
•Types of titles:
– Create a sense of urgency
– Use How tos
– No. of ways
– Use strong language

7. ARCHITECTURE OF A BLOG POST
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• Types of titles:
– Ask a question
– Create FOMO (Fear Of Missing Out)

8. ARCHITECTURE OF A BLOG POST
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CATCHY PICTURE:
•Use royalty free awesome picture too start
your blog
•Make sure with the dimensions
•Write keywords in the alternative text

9. ARCHITECTURE OF A BLOG POST
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INTRO:
•Write why your readers should read your blog?
•Do not overwrite.
•Long paragraph is not advisable.
•Give a clear cut reason to the readers about
what value they are going to get.

10. ARCHITECTURE OF A BLOG POST
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MAIN CONTENT:
•Deliver your main points in this section.
•Use bullet points or use the headings.
•Put related images in between.

11. ARCHITECTURE OF A BLOG POST
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CONCLUSION:
•Do not summarize at the end. This is not your
school essay.
•Wrap up the post without readers hanging.
•If your product or service are the solution,
mention here.
•Always give outbound link to your
product/service page.

12. IMPORTANT TAKE AWAYS:
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• Blog must be SEO friendly.
• Do proper keyword research before you start
writing.
• SEO compulsion: Title tag, Meta description,
Outbound URLs, Image alt tags.
• Create a editorial calendar of one month in
advance.
• Create 1 Focus Keyword, which must be used
in: Title, URL, first paragraph and meta
description.

13. IMPORTANT TAKE AWAYS:
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• Keep the paragraph size to 6 or 7 sentences.
• There shouldn’t be more than 30% transition
word in the blog post. (and, first of all, also,
another, furthermore, finally, in addition,
because, so, due to, while, since, therefore,
same ,less, rather, while, yet, maybe,
probably, almost etc.)
• 500-700 words blogs give maximum
conversion rate.

14. IMPORTANT TAKE AWAYS:
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• Don’t use more than 10% passive voice in the
blog post.
• Write short sentences. Not more than 25%
sentences in the blog post should contain
more than 20 words.
• Write focus keyword at the beginning of the
blog title.
• Create same site link – from one blog post to
other old blog posts.

15. IMPORTANT TAKE AWAYS:
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• Blog should not have less than 300 words.
• Put at least one subheading in the blog.

16. BLOG FOR AFFILIATE MARKETING
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• Use Google AdSense
• Either create niche blog website or different
theme blog website.
• Maintain the frequency of the blog posts.
• 30 days – 30 blog posts is ideal!
• Blog Website must be SEO friendly.

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E: bhautiksheth@gmail.com
W: www.ivipanan.co.in
M: 9909 436643
FB: facebook.com/bhautiksheth
facebook.com/iVIPANAN
Tw: twitter.com/bhautik_sheth
LI: linkedin.com/bhautiksheth THANKS!