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The SMART Group --- Keyword Analysis for Blogging


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Sherif Morgan,, instructs The SMART Group on how to select the best keywords for writing a blog.

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The SMART Group --- Keyword Analysis for Blogging

  1. 1. Sherif S. MorganFriday, March 30, 2012 ©2011 THE S.M.A.R.T. GROUP LLC ALL RIGHTS RESERVED
  2. 2.  What are your goals?  i.e. why are you blogging? Who is your audience?
  3. 3.  Establish credibility Increase traffic to your business website Humanize your company Generate Leads or Pre-Sell Prospects Brand Building/Awareness
  4. 4.  Who (age, location, gender, education, job title) Environment (when and where are they using your site? What device are they using?) Tasks (what are they trying to complete on your site?) Motivation (what is their broader desired outcome?)  Goals, Problems, Pain Points? Name or nickname & Representative photoSource:
  5. 5.  Oldest person in the world living with spinal muscular atrophy. Jon Morrow But that’s not his claim to fame The 7 Dumbest Mistakes You Can Make When Launching A Blog
  6. 6. Before you blog, Listen! Your Client’sSocial Media FAQs Channels Emails MonitorConversations Common Problems Surveys and Questions
  7. 7. what are your audience’s problems, challenges, struggles?
  8. 8. MatchesBroad: volumes for the keyword idea, synonyms and related words“Phrase” = search volumes for all terms that include that whole phrase[Exact] = search volume for that exact keyword idea
  9. 9. More than 17 million pages are optimizing for that same exact keyword.Yikes!Wait. Should we believe this?Let’s find out…
  10. 10. Keyword Research Google Keyword Tool Enter KW, Select “Exact” Look through the “Keyword Ideas” - We want to be laser-focus - one keyword per post - volume less than 10,000 - Repeat steps 2 and 3 What is the competition? quoted search results > last page of SERP overview of topics/angles covered
  11. 11. 13 Common Keyword Research Mistakes
  12. 12. “it is what it is” Please remember, it’s just a tool.  Not always accurate  Not always representative of the whole pictureCombine:KW Research + Your Experience
  13. 13. Insert Keyword in Meta TagsTitle (Headlines) - 60 characters - more about titles later…Description - 160 characters. - appeal to both people and search engines - make it emotional - Tip: “cliff hanger”…
  14. 14. SEO tip – “anchor text”Anchor text Click here to read tips to remove a computer virus versus Read tips to remove a computer virus
  15. 15. Many Other “Tips”Permalinks yes!keyword density write naturally. focus on KW and related termssitemap yes!link-building natural! what does Google say?
  16. 16. BuildMyRank Network
  17. 17. Long Tail KeywordsSource:
  18. 18. The No B.S. Guide to SEOSEO techniques are important, but…write for people not for search engines write great post titles (include your keyword) provide quality content with related keywords include relevant and helpful linkswhen you do that… people will link back,share on social media, etc.
  19. 19.  Headlines Presentation Photos Paragraphs  Short and concise  Use headlines and sub-headlines to break up content Tone
  20. 20. Why are Headlines Important? Perfect“The anatomy of Timeless post” ShareablePeople judge a [post] by it’s [headline]Catchy?  Grab their attention!High SEO value  Include your keyword
  21. 21. 3 Must-Have Guides to Write Amazing Headlines Write Headlines that SHINESpecificity / Helpfulness / Immediacy / Newsworthiness / Entertainment Value A Scientific Approach to Writing Page Title 52 Headline Hacks! (by Jon Morrow)
  22. 22. 52 Headline Hacks by Jon Morrow
  23. 23.  Headline Presentation Photos Paragraphs  Short and concise  Use headlines and sub-headlines to break up content Tone
  24. 24.
  25. 25. SEO tip – Image alt tagimage alt tags provide info about what the imageIn WordPress, this is the “image description”when you are uploading an imageinclude your keyword or variation in alt tag
  26. 26.  Headline Presentation Photos Paragraphs  Short and concise  Use headlines and sub-headlines to break up content Tone
  27. 27.  Headline Presentation Photos Paragraphs  Short and concise  Use headlines and sub-headlines to break up content Tone
  28. 28.  Authentic, Unique, Original  great content, but…  personal experience adds fresh perspective  Knowledge + Personal Experience = Story  It’s OK to be different
  29. 29.  Authoritative Headlines  The content must deliver Concise!  Simple yet profound (e.g. Seth Godin’s blog) Comprehensive  Dig Deep. Use details and examples  Go Wide. info can be applicable/universal Relevance: Solve problems / Ease pain points Present original research
  30. 30.  Call to action  Ask them to comment, share, connect Conclude with an engaging question Make it easy for them to participate
  31. 31. Why it matters?Helpful Content + Catchy Headline = Shared More Often!
  32. 32.  How to blog almost every day Make Business Blogging Fun 50 Ideas for your Business Blog
  33. 33. Elements of a shareable blog post ways to drive traffic to your blog Element of a Perfect Blog Post to Write Timeless Blog Posts Every Time Anatomy of a Better Blog Post
  34. 34. @DrSherifMorgan /ssmorgan & /Connexins (520) 344-4250   The SMART TeamDale Dillon Lips | Chris Porter | Aaron Eden | Michael Gray | Danielle Lips ©2011 THE S.M.A.R.T. GROUP LLC ALL RIGHTS RESERVED