How To Build Your Blog Readership

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How To Build Your Blog Readership. Learn how to build your blog readership.

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  • Introduction: Me, Senior Search Consultant @ Hanapin Hanapin: Web Development & Internet Marketing Firm
  • How To Build Your Blog Readership

    1. 1. How To Build Your Blog Readership Blog Indiana Conference – August 17, 2008
    2. 2. What’s the Game Plan? What’s the Game Plan? <ul><li>A quick case study </li></ul><ul><li>Who is your audience? </li></ul><ul><li>Constructing great content </li></ul><ul><li>Search engine optimization </li></ul><ul><li>Reader interaction </li></ul><ul><li>Blogger community </li></ul><ul><li>Don’t be shy </li></ul>
    3. 3. <ul><li>PPC Hero is a blog focused on </li></ul><ul><li>pay-per-click advertising </li></ul><ul><li>We knew there weren’t many blogs solely dedicated to this niche topic </li></ul><ul><li>PPC Hero was launched in March, 2007 with 0 RSS subscribers (obviously) </li></ul><ul><li>With 3 dedicated authors, our goal has been to create the authority in PPC strategy & industry news </li></ul>
    4. 4. PPC Hero Readership Stats
    5. 5. How to Build Your Blog Readership
    6. 6. Who are they? Why should they read your blog? What do they want to learn? How do they want to be spoken to? How often do they expect you to post? Where else can they get this information?
    7. 7. Constructing Great Content <ul><li>Position yourself as an expert on your topic </li></ul><ul><li>Write authoritative articles </li></ul><ul><li>Post articles frequently. Create a posting schedule. </li></ul><ul><li>Don’t rehash information. Post information that readers can’t get anywhere else. </li></ul><ul><li>Have a distinct voice & opinion </li></ul><ul><li>One topic per post </li></ul><ul><li>Edit your articles </li></ul>
    8. 8. Content Is King <ul><li>Use numbered lists </li></ul><ul><li>Write numerous “How To” Articles </li></ul><ul><li>Write articles that make people take sides </li></ul><ul><li>Create a series of articles on one topic </li></ul><ul><li>Use humor </li></ul><ul><li>Be first at everything </li></ul><ul><li>Use video & podcasts </li></ul>
    9. 9. Search Engine Optimization Page Title Tip! Make your blog more search engine friendly by formatting your page titles this way: Blog Post Title – Name of Blog
    10. 10. Reader Interaction <ul><li>Encourage reader comments </li></ul><ul><li>Respond to reader comments </li></ul><ul><li>Email 1 st time commentators </li></ul><ul><li>Take polls & surveys </li></ul><ul><li>Hold contests </li></ul><ul><li>Ask questions in your articles </li></ul><ul><li>Listen to your readers </li></ul>
    11. 11. Blogger Community <ul><li>Link to other blogs within your articles </li></ul><ul><li>Comment on other blogger’s articles </li></ul><ul><li>Participate in online forums </li></ul><ul><li>Interview other bloggers who are of interest to your readers </li></ul><ul><li>Exchange articles with other bloggers </li></ul><ul><li>Digg/StumbleUpon </li></ul>
    12. 12. Don’t Be Shy
    13. 13. Summarize <ul><li>Clearly define your audience </li></ul><ul><li>Create great content geared toward your audience </li></ul><ul><li>Create viral content & get people talking </li></ul><ul><li>Optimize your site for search engines </li></ul><ul><li>Interact with your readers </li></ul><ul><li>Interact with the blogging community </li></ul><ul><li>Don’t be shy! </li></ul>
    14. 14. Helpful Resources CopyBlogger www.copyblogger.com ProBlogger www.problogger.net Daily Blog Tips www.dailyblogtips.com
    15. 15. Thank you! Joseph Kerschbaum [email_address] www.HanapinMarketing.com 812.330.3134

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