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Social media marketing fundamentals

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Social media marketing fundamentals

  1. 1. Social Media Marketing Fundamentals
  2. 2. Interruption vs. Permission http://www.youtube.com/watch?v=xBIVlM435Zg
  3. 3. Permission ≠ Permission to do anything
  4. 4. Rule #1 – Use Social Media as Intended
  5. 5. Rule #2 – Don’t be a Dirty Spammer
  6. 6. Rule #3 – Assume People Don’t Care
  7. 7. Rule #4 – Have a Personality
  8. 8. Rule #5 – Provide Context when Seeking Connections
  9. 9. Another Rule – Always Deliver Value
  10. 10. Rule #6 – Be Transparent
  11. 11. Rule #7 – Talk About the Topic (Not You or Your Product)
  12. 12. These are all extensions of: Netiquette The customary code of polite behavior in society or among members of a particular profession or group.
  13. 13. What are the Rules of Netiquette? • “Netiquette” by Virginia Shea • © 2004 • No authoritative guide on Social Media

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