The new website will launch in May and will feature topic and issue pages with interactive content like articles, news, external links, and blogs. Country specialists will have dedicated blog spaces. Blogging will be a key part of campaigns and is now an expected format that is up-to-date and matches their content. Blog posts should be around 500 words, use concise and active language, be personal yet avoid jargon, and include clear calls to action like images and videos. Titles should be clear, findable using relevant search terms, and check spelling and grammar.
This is an introductory presentation on blogging for business.
Learn what blogging is and how it can help grow your business. Discover what to blog about, how to craft a good blog post, and how to measure your success.
Presented by Drew Becker of Convey Media Group and Stephen Peacock of Peacock Creative Services to the Fuquay-Varina Chamber of Commerce June, 2012.
Most of you don't write because you don't know what to write about, you want to publish something awesome (and that's hard!), or you don't have time.
This deck will teach you how to overcome these hurdles with tips for brainstorming, writing and editing.
You'll be on your way to an awesome blog post in no time!
This is an introductory presentation on blogging for business.
Learn what blogging is and how it can help grow your business. Discover what to blog about, how to craft a good blog post, and how to measure your success.
Presented by Drew Becker of Convey Media Group and Stephen Peacock of Peacock Creative Services to the Fuquay-Varina Chamber of Commerce June, 2012.
Most of you don't write because you don't know what to write about, you want to publish something awesome (and that's hard!), or you don't have time.
This deck will teach you how to overcome these hurdles with tips for brainstorming, writing and editing.
You'll be on your way to an awesome blog post in no time!
At WordCamp Ottawa on April 27, 2013, I talked about how to write a blog post, which is a topic that often gets lost among all the discussions on design and functionality. The quality of content is really one of the core reasons people come to a website. A lot of us get stuck when writing posts, so I came up with some ways to generate ideas, decide how to package them into a blog-like format, and then finally write them. There are also some tips for streamlining your workflow in WordPress.
Back in July, we had a client that was looking to get into business blogging, and asked the Bradford Group to lead a lunch-n-learn that covered the basics of BtoB blogs. We covered a lot of important stuff in that presentation that I thought would be useful to share here.
Blog Post Checklist for WordPress Authors was delivered at WordCamp Tampa 2015 by Aaron Weiss of Tampa SEO Training Academy. This presentation provides a pre-publication checklist for blog posts that helps writers and bloggers develop a logical flow for each blog post they publish. This talk explains how to get the most out of WordPress’s core features, teach simple search engine friendly concepts, help writers develop habits that help them write better blog posts, and recommend free and premium plugins that help facilitate publication. By following each item in a checklist, you can create a standard operating procedure that ensures your blog post takes advantage of all features, is optimized, and ready to be shared, no matter who is developing content for your website.
See the blog post here: http://www.tampa-seo.com/seo-articles/wordpress/blog-post-checklist-for-wordpress-authors/
Scientific Outreach and Grantsmanship Part 4 bloggingDavid Tng
Scientific outreach and grant writing are skills that will be essential throughout the career of is a researcher. This course is designed to provide tips for scientific outreach to, and more importantly, beyond the scientific community, and also to introduce the subject of grant writing for various formats of grant applications. This powerpoint presentation contains Part 4 of the course which focusses on blogging for scientific outreach. The lectures were delivered as part of an optional discipline module at the Institute of Biology, Federal University of Bahia in October-November 2018.
Game of buzz is a tech blog dedicated in providing support to bloggers and businesses by helping them to learn SEO, WordPress and digital marketing.
www.gameofbuzz.com
Think Like a Reporter: How to discover content and make it your ownReusser Design, LLC
No, we aren't talking about stealing or copying others' content. We'll discuss how to rapidly become experts in your field and curate good content for your readers. And in order to produce some real value, we will explore ways to discover content, process it, and format it in ways to help and inform your audience. With consistent application, you'll become your audience's go-to resource. Please come with a basic understanding of social networks and blogs, and a willingness to actively seek and write web content.
Andy Welfle is a content strategiest for Reusser Design, a small but innovative web development company based in Roanoke, minutes from Fort Wayne. With a passion for writing and an obssession with wooden pencils, he maintains a blog celebrating them at Woodclinched.com. He also contributes to Medium.com and other various and sundry spots in the back corners of the web.
The African Blogging Journey by Moses Kemibaro at WordCamp Kenya 2011Moses Kemibaro
The African Blogging Journey is a presentation I gave at the inaugural WordCamp Kenya 2011 where I spoke about my experiences in blogging over 4 years and gave tips on what works and does not work.
At WordCamp Ottawa on April 27, 2013, I talked about how to write a blog post, which is a topic that often gets lost among all the discussions on design and functionality. The quality of content is really one of the core reasons people come to a website. A lot of us get stuck when writing posts, so I came up with some ways to generate ideas, decide how to package them into a blog-like format, and then finally write them. There are also some tips for streamlining your workflow in WordPress.
Back in July, we had a client that was looking to get into business blogging, and asked the Bradford Group to lead a lunch-n-learn that covered the basics of BtoB blogs. We covered a lot of important stuff in that presentation that I thought would be useful to share here.
Blog Post Checklist for WordPress Authors was delivered at WordCamp Tampa 2015 by Aaron Weiss of Tampa SEO Training Academy. This presentation provides a pre-publication checklist for blog posts that helps writers and bloggers develop a logical flow for each blog post they publish. This talk explains how to get the most out of WordPress’s core features, teach simple search engine friendly concepts, help writers develop habits that help them write better blog posts, and recommend free and premium plugins that help facilitate publication. By following each item in a checklist, you can create a standard operating procedure that ensures your blog post takes advantage of all features, is optimized, and ready to be shared, no matter who is developing content for your website.
See the blog post here: http://www.tampa-seo.com/seo-articles/wordpress/blog-post-checklist-for-wordpress-authors/
Scientific Outreach and Grantsmanship Part 4 bloggingDavid Tng
Scientific outreach and grant writing are skills that will be essential throughout the career of is a researcher. This course is designed to provide tips for scientific outreach to, and more importantly, beyond the scientific community, and also to introduce the subject of grant writing for various formats of grant applications. This powerpoint presentation contains Part 4 of the course which focusses on blogging for scientific outreach. The lectures were delivered as part of an optional discipline module at the Institute of Biology, Federal University of Bahia in October-November 2018.
Game of buzz is a tech blog dedicated in providing support to bloggers and businesses by helping them to learn SEO, WordPress and digital marketing.
www.gameofbuzz.com
Think Like a Reporter: How to discover content and make it your ownReusser Design, LLC
No, we aren't talking about stealing or copying others' content. We'll discuss how to rapidly become experts in your field and curate good content for your readers. And in order to produce some real value, we will explore ways to discover content, process it, and format it in ways to help and inform your audience. With consistent application, you'll become your audience's go-to resource. Please come with a basic understanding of social networks and blogs, and a willingness to actively seek and write web content.
Andy Welfle is a content strategiest for Reusser Design, a small but innovative web development company based in Roanoke, minutes from Fort Wayne. With a passion for writing and an obssession with wooden pencils, he maintains a blog celebrating them at Woodclinched.com. He also contributes to Medium.com and other various and sundry spots in the back corners of the web.
The African Blogging Journey by Moses Kemibaro at WordCamp Kenya 2011Moses Kemibaro
The African Blogging Journey is a presentation I gave at the inaugural WordCamp Kenya 2011 where I spoke about my experiences in blogging over 4 years and gave tips on what works and does not work.
Since 1992 the World Wide Web has radically changed the way that we live and work. For most of us, living without the Internet would be like living without water or electricity. As research has become increasingly collaborative, possibilities for communication and collaboration on the Web have also increased. Virtual communities in science such as EiVillage and BioMedNet began to spring up in the 1990s. The earliest virtual community in chemistry, ChemWeb.com, was announced in August 1996 and launched in April 1997. At its peak it offered access to books, journals and databases, and member-generated content, together with discussion groups, virtual conferences and a chemistry preprint server. Eventually its owners started to lose interest; if only they had known what would follow with the advent of Web 2.0 in 2004. The world has since moved on from “e-everything” (e-mail, e-journals, e-commerce) to mobile technologies and “i-everything”, and experimentation in publishing has moved on too. An example is ScienceOpen, an open access scholarly publisher with a new network-based approach, and the mantra “access, network, organize, publish”. It was launched at the end of 2013 with more than one million freely accessible papers in multiple disciplines. It offers authors tools to collect feedback in one place, manage draft versions and share files, to make collaborating on a paper together easy. Its scientific network forms the basis for public, post-publication peer review. ChemWeb.com was ahead of its time. Is the chemistry world now ready for new ventures such as ScienceOpen? In the world of open access, open data and open science what might happen next?
amnesty.org.uk represents a constantly evolving platform. This presentation sets out how we operate our Digital Product Roadmap to respond to user needs, expectations and changing technology.
A presentation for Community Media Workshop's Making Media Connections Conference created with Stephen Franklin. Steve's a spiritual guy, thus the presentation name change to Nirvana. :) He provides lots of great examples of nonprofit blogs. The technical insights come from me. :)
Webinar: Should a blog be a part of your marketing plan?Sonnhalter
Sonnhalter drew from its blogging experiences and developed a list of questions to help manufacturers decide if a blog is the right choice for their organization and gives them advice on how to get started in the world of blogging. John Sonnhalter and Rachel Kerstetter present the questions that need answered before starting a blog and give advice for integrating a blog into your marketing plan.
11 different types of blog posts - to avoid boring your readers! Top Left Design
You want to have variety in your blogging, so people don't get bored and think "oh they ALWAYS blog about that, never about anything else". Don't be boring! Here are 11 DIFFERENT things you can be blogging about.
Blog Planning: Using Content Trending And Social Analytics To Overcome Corpo...Beyond
Finding sufficient inspiration to fuel a daily, weekly or even monthly blog post can prove a struggle – and choosing a subject that will also attract traffic is an even tougher call. Here are some simple tips for planning a content schedule that will take the headache out of blogging.
An introduction to blogging and writing blog posts. This is aimed at educators, instructors, and related professionals. References the blog at the International Institute for Innovative Instruction: http://engage.franklin.edu/i4/
Article writing is important for seo. Read this slide. You will get great tips to write a great article which will be helpful for site ranking or branding.
So you’ve decided to start a blog for your business or organization, but now what? This session will help answer that question and much more. Not every blog will have the same strategy and goals.
You’ll learn the right questions to ask to help guide your organizations blog strategy. Important considerations include the Who (who are your authors), the What (what is the blog about), and the When (how often do you post) of blogging.
1. New Website
• Launching in May
• New website will have
issues and topic pages
• Interactive content built
around actions, articles,
news items, external links,
blogs from staff/
groups/networks/ – and
YOU (hopefully) !
• Country specialists blog
space
3. Why blog?
Expected & understood format
Up-to-date
Matches our content
Easy to use
Personal & Flexible
Provides a space for feedback
Can be more personal
Opportunity to reach an audience
wider than committed activists (UAs)
or the media (press releases)
10. Writing: the basics
• Short – about 500 words
• Concise, active language
• Personal – blogging should show a personality
• A jargon-free zone
• Break up text – use subheadings, bullets and use
short paragraphs
• Clear title
• Don’t be coy about calls to action
• Images and videos are great!
11. Writing: make it easy to read
• DON’T WRITE TITLES OR SECTIONS IN ALL-CAPS
• Copy newspapers in their approach
– A clear, simple title
– Get your key points across in the top paragraphs
– Go into more detail further down
• Don’t use internal jargon (Amnesty not AI)
• Speak to your reader directly (hundreds of you
wrote… not Amnesty members wrote…)
• Put yourself in the readers’ shoes – what inspires you
to read about subjects you’re not an expert in?
12. Writing: links in your blog
• Link to other sources often
– Other blogs on the subject – written by you, us or others.
– News items
– Background on the AIUK or IS website
– Actions
• Link the important phrases:
– Join our call for clemency not we’re calling for clemency,
click here to take action.
• Avoid linking general phrases
– Click here
– Read this
– Find out more
13. Blog titles
• Keep titles clear, concise and interesting
• Make it findable – use words in your title that people
might use in Google to search:
– 20,674 reasons to bring Shaker Aamer home from
Guantanamo
– The secret world of Uganda’s LGBT activists
– California remains on death row
• Be careful with puns
Search engines won’t understand them, and readers scan
things very quickly – they might not get it.
14. Check your working!
• Stay credible – check your grammar and spelling
– No Americanizations
– It’s easy to lose flow as you edit your post, read it back and
check
– Get someone else to proof-read, it’s very hard to spot your
own mistakes
• Aim to use 50% of your time to write 90% of the post,
and 50% to polish it
• Check again – is it engaging?
15. Try it yourselves
How would you use your UA or press
release to create a short, interesting
blog?
Amnesty International
16. NEXT STEPS
• We need a few volunteers who would
be able to start the blog
• Migration of content from existing
website (actions, news items ect)
• Blogs user guide and video for training
Any questions?