While starting a blog is quick and free, the document recommends considering your purpose, topic, publishing frequency, promotion strategy, and metrics for success before beginning. It provides resources for learning blogging best practices related to business strategy, search engine optimization, niche selection, and content creation. The document advises determining why you want to blog, how it will drive traffic to your main site, and how you will measure the blog's performance.

1. Before You Start Blogging BACN Bits & Bytes June 2010 Sallie Goetsch

2. You Could Start a Blog in 5 Minutes…

3. …And It Would Even Be Free

4. But Should You?

5. Consider Why you want to blog (business strategy) SEO (bringing traffic to your main site) Purpose of the blog The niche topic that suits that purpose How often to publish How to promote your blog How to measure success

6. Resources Copybloggerhttp://www.copyblogger.com/ Blogging Tips http://www.buildabetterblog.com/ ProBloggerhttp://www.problogger.net/ Blogging for Businesshttp://bloggingforbusinessbook.com/ Sallie’s Blogging Bookmarkshttp://delicious.com/authorizer/blogging