Google juice comes from freshly squeezed blogs! A blog (a blend of the term web log) is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Get your blog on!

1. Supernova Media Presents:
101

2. Stay Informed
Join our E-Club http://bit.ly/SNMe-club to receive our
monthly newsletter, with practical tips to increase
brand awareness and strategies for more engaging
relationships with your clients.
Visit and Like our Facebook page
http://on.fb.me/KFujSu Go ahead - post your Social
Media & WordPress questions and get answers in
real time.

3. It Starts With Passion
There‘s no shortage of creative thinkers out there.
What‘s a little harder to find are creative thinkers who
understand business. That‘s where Supernova Media
Shines.
We are a full service web company. We provide our
customers with a uniform custom branded web
presence.
At Supernova Media we specialize in the speedy setup
of WordPress websites & blogs. All our websites are
mobile friendly, have onsite search engine optimization
and social media integration.

4. What is a Blog?
"Blog" is an abbreviated version of "weblog," which is a term
used to describe web sites that maintain an ongoing
chronicle of information. A blog features diary-type
commentary and links to articles on other Web sites, usually
presented as a list of entries in reverse chronological order.
Blogs range from the personal to the political, and can focus
on one narrow subject or a whole range of subjects.
Many blogs focus on a particular topic, such as web
design, home staging, sports, or mobile technology. Some
are more eclectic, presenting links to all types of other sites.
And others are more like personal journals, presenting the
author's daily life and thoughts.

5. Blog Structure
Generally speaking (although there are exceptions), blogs tend to have a few things in common:
• A main content area with articles listed chronologically, newest on top. Often, the articles are
organized into categories.
• An archive of older articles.
• A way for people to leave comments about the articles.
• A list of links to other related sites, sometimes called a "blogroll".
• One or more "feeds" like RSS, Atom or RDF files.
Some blogs may have additional features beyond these.

6. Blog Structure

7. Blog Content
Content is the raison d'être for any web site. Retail sites feature a catalog of products. University
sites contain information about their campuses, curriculum, and faculty. News sites show the latest
news stories. For a personal blog, you might have a bunch of observations, or reviews. Without
some sort of updated content, there is little reason to visit a web site more than once.
On a blog, the content consists of articles (also
sometimes called "posts" or "entries") that the
author(s) writes. Yes, some blogs have multiple
authors, each writing his/her own articles. Typically,
blog authors compose their articles in a web-based
interface, built into the blogging system itself. Some
blogging systems also support the ability to use
stand-alone "weblog client" software, which allows
authors to write articles offline and upload them at a
later time.

8. 8 Tips for Successful Blogging
On Site SEO Techniques
Search engines can get readers to your blog through the keyword
phrases they type on the search bar. If your blog post is optimized
for that keyword, then it will be ranked higher of search engine
results pages (SERPs). The more visible your content is, the more
people will find you.

9. 8 Tips for Successful Blogging
Use Keyword Rich Content- Identify a few keywords for your article
that you‘re hoping will get indexed high by Google. Don‘t pick too many
but consider these questions:
• How do I want people to find this post in search engines?
• What will they type into Google if they want information on the topic
I‘m writing?
• How would I find information on this topic in the search engines?
• What results come up when I do plug these keywords into Google?

10. 8 Tips for Successful Blogging
The answer to these questions will give you a hint as to what words you‘ll
want to see repeated throughout your article a number of times.
These keywords will need to be the most common words used in your
article. Use them in some or all of the following ways:
• Keywords in post and page titles
• How would I find information on this topic in the search engines?
• What results come up when I do plug these keywords into Google?
• Keywords in outbound links. Of course you should always link to sources
of content as an ethical consideration but the bonus of this is that many
SEO experts think that linking to relevant and quality sites on the same
topic of your post with good keywords can also add credibility to YOUR
post also.

11. 8 Tips for Successful Blogging
• Keywords in bold tags (try do it at least once)
• Keywords in image alt tags
• Keywords in the general throughout the text of your post – but
especially early on in the first few sentences
• Keywords in meta tags
Of course you can go over the top with keywords in posts and let it
destroy your content – but if it fits with what you‘ve written tweak it to
include the words you are targeting a couple of extra times. I
recommend between 2.5 and 5% keyword density.
Check your keyword density here www.keyworddensity.com

12. 8 Tips for Successful Blogging
Write optimal length posts – there is some thought
going around the Search Engine Optimization community
that pages that are too short can get passed over for high
rankings. SEO experts also say extremely long posts will
not rank better either, so try not to exceed the 1000 words
limit. I try to keep posts at least 250 words.
So how do you count your words?
Use this online word counter tool.

13. 8 Tips for Successful Blogging
Update regularly – The more you update your blog the more
often Search Engines will send their crawlers to your site to index it.
This will mean your new articles could appear in the index within
days or even hours rather than weeks. This is a natural benefit of
blogging – make the most of it!
Length- Another important factor you should consider when
deciding how often you will be updating your blog is the length of
the article. It can be really boring to your readers if you keep writing
several thousand word articles everyday but they will be far more
okay with two or three of those in a week, or several each day at
250-300 words.

14. 8 Tips for Successful Blogging
Have Descriptive Titles - Some blog software actually makes
your entry titles seem pretty repetitious in the search engine result
pages, and can result in a lower click through than you might have
had otherwise with highly optimized titles.
Just say you want to find out what‘s happening in the world of red
potatoes. You‘ll probably type into Google the word ―red potatoes‖–
not spuds, pots, crisps, tubers, tots or taters. When you carry out
an Internet search, you try to be as specific as possible and
narrow it down to a few keywords, so it only makes sense that you
make your titles as specific as possible, too.

15. 8 Tips for Successful Blogging
Write Compelling Snippets/Descriptions - If you do use
snippets for your RSS feed, be sure to make them compelling or
leave readers with a cliffhanger to encourage them to click and
read the full entry. It‘s the place where you raise your readers‘, or
potential readers‘ expectations, tweak their curiosity level, or even
better, plant the idea in their heads that what your article is about to
tell them is something they don‘t know yet. This will get you many
more readers to your entries than just using the default option of
including the first X number of words in the blog post as the
snippet. Use your excerpts to generate interest and clicks.

16. 8 Tips for Successful Blogging
6. Be Aware of Your Anchor Text – When you link to someone‘s
blog entry, or even a previous blog entry on your own site, make sure
you link well. This means instead of linking to someone‘s blog entry
with the anchor text ―click here‖, you link to them using anchor text
related to the blog entry, such as ―Jason‘s scoop on the new Widget
Xbox 360 game‖.
The Main places you‘ll want to add anchor text
are either at highly relevant points in a post – for
example when you want to share a link to find out
more about a subject briefly mentioned, or
towards the beginning or end of a post, where
you‘re suggesting relevant preliminary or follow up
posts.

17. 8 Tips for Successful Blogging
Interlink your Site – The way Search Engines index
your blog is to send little robot crawlers to your site to track
what you‘ve written and follow the links. Make it easier for
them to get around your blog by using internal linking
wisely. – if you have a few listings that you particularly want
to do well in the SE‘s make sure they are linked to from
every page on your blog.
Making sure that content on your blog is properly inter-
linked can help you in a number of ways.
• Usefulness to readers
• Search engine optimization (SEO)
• Increase page views

18. 8 Tips for Successful Blogging
Use Great Categories - When you write a post, place it in 1 to 3 different
categories related to the post. For example, and article on the television show
Grey‘s Anatomy could go under ―Grey‘s Anatomy‖ and ―ABC‖. Avoid the
temptation to add it to ten different categories though, such as including
―drama,‖ ―hospital,‖ ―interns‖ and ―Seattle‖ because that is just overkill. But if
you wrote something great on Grey‘s Anatomy, you have made it easy for
your reader to find all your posts on Grey‘s Anatomy because they simply
have to click on the category link at the top or bottom of the entry.
The other thing to remember about using categories and tags is to make
them relevant. Don‘t go all crazy with random category names that really do
not describe the content inside. If you have posts about WordPress Plugins,
then categorize them under ―WordPress‖ or ―WordPress Plugins‖, not ―My
blog software‖.

19. 8 Tips for Successful Blogging
The Time Factor
One more element that I think is often overlooked in
SEO tips posts is that of ‗Time‘.
My own experience of blogging is that you can do all
of the above things and still not be ranked well in the
Search Engines for months and months. Here at
Supernova Studios it actually took around a year
before I started to get significant search engine
traffic- despite me doing all the ‗right things‘.

20. WordPress
WordPress is one of the most popular content
management and blog publishing applications
available on the web today. First released in as a
basic blog engine, WordPress is now a full-featured,
fully customizable website creation tool used by
millions of individuals, businesses and organizations
around the world. WordPress is most popular for its
packaged application, which can be downloaded for
free at WordPress.org and installed anywhere as the
basis, platform, and structure for an entire website. It
also offers free blog services online at
WordPress.com.

21. WordPress
Because it is open source—meaning simply that all of
its code and files are free to use, customize, and
enhance—WordPress technology has been harnessed
by thousands. From curious individuals to freelance
professionals to Fortune 500 companies, people all
over the world use WordPress because of its many
powerful features. These include a templating system,
workflow, search-engine friendly link structures,
advanced content categorization, and more.
For more information on WordPress, check out our
WordPress 101 Presentation.

22. Our Services
Being Passionate comes easy when you
genuinely enjoy what you do. We offer an
array of services at Supernova Media but
here‘s what we do best:
• Web Design & Hosting
• Consulting
• Branding
• Virtual Tours
We know that your success is our success.
Contact Us

23. About Nancy Bain
Nancy is a business owner, educator, and business strategist
with more than 20 years experience. When she is not advising
and teaching people about social media, Nancy spends a lot of
her own time using social media.
Find Nancy online:
Google+ : Nancy Bain Like Supernova Media on
Follow Nancy on Twitter Facebook
Visit her Website Find her on LinkedIn
Follow her Blog And visit her YouTube Channel